About us

Digital Authority Partners is a digital marketing strategy and solutions agency headquartered in Chicago, Illinois. From startups to seasoned companies, we help our clients grow their business by implementing online strategies that deliver real results. Whether you want to generate brand excitement, attract more social media followers or position your company as a leader in its niche, our talented team of in-house marketing, development, and design experts have the skills and savvy to help you achieve your company's digital marketing and product strategy objectives.

Want to learn more? Check out our services page and drop us a line today!

Codrin Arsene

Managing Partner, Chief Content Strategist
[email protected]

Codrin has extensive experience helping companies big (Fortune 500) and small achieving their full potential through complex content strategy initiatives. Codrin has been working with marketing agencies, newspapers, software companies, retailers and startups for the last 10 years helping companies better convey their message to current and prospective customers.

His experience in communication studies, anthropology, analytics and online product management make him perfectly positioned to build, execute and maintain complex content strategies. Codrin has an excellent track record in building powerful stories and brand communication plans that wow consumers and turn them into lifetime followers and brand promoters.

PAUL REED

Managing Partner, Chief Operations Officer
[email protected]

Paul Reed has 30 years of consulting, software development, training and product development experience with leading firms such as PricewaterhouseCoopers, Millennia Vision / Quovera, and many more. Paul’s focus for the last decade has been helping companies and product development teams embrace and apply agile, scrum, and iterative product & software development methods and processes to their programs and projects.

WILLIAM STAHL

Head of Business Development & Digital Strategy

William is a proven innovator and leader in digital content development and management with eighteen years’ experience leading teams to create breakout, award-winning content for marketing, entertainment, and education. Will began his career in the gaming industry where he developed a passion for UX/UI design and interactive storytelling. Later, he transitioned into digital marketing and sales, serving as the primary point of contact for major corporations across a variety of industry verticals (healthcare, automotive, energy, tech), translating brand messaging into interactive B2B and B2C sales applications and experiential marketing campaigns. He’s led large (150+) teams and been a founding member of two start-ups.

CATALIN POCLID

Head of Design

Catalin has over ten years of experience as a senior designer working on a wide variety of digital products across form factors and channels (print versus online). He has worked on both sides of the Atlantic with both American and British companies to create powerful, inspirational and eye catching visual assets, websites, mobile applications, tablet applications and video assets. At Digital Authority Partners, he is the first line of defense for all design work and leads a remote team of amazing visual designers who create all visual assets for Digital Authority Partners clients.

PRANJAL BORA

Senior Consultant & Strategist
[email protected]

Pranjal has extensive experience in business analysis and product management. He has worked on digital programs with some of the biggest retailers and B2B companies in the US, managing large teams of developers, analysts, designers, and user experience architects. Pranjal helps with social media research, UX/UI recommendations, digital strategy, and target audience segmentation. Ask him anything about the digital habits of Gen X, Gen Z, Millennials or Baby Boomers – we bet he’ll have the answer. Or, he’ll find it immediately and add it to his arsenal.

CRISTINA POCLID

Head of Mobile/Web development

Cristina is a seasoned web developer and graphic designer working in HTML/ CSS3/ jQuery for desktop and mobile sites. She joined Digital Authority Partners to support our clients’ increasing demands for HTML services to improve the overall UX/UI presentation layer of their blogs and emails. Cristina leads a three-person team of geographically distributed front end developers and designers.

ALEXANDRA SAVIDGE

Lead Editor

Alex is our lead editor who patiently and methodically makes sure we don’t embarrass ourselves in front of our clients. She proofreads every visual asset and article and brings the final polish to our work before it’s shared with the world. Alex has extensive experience in copywriting, editing, and merchandizing. She works with a small team of contract editors brought in on a per-project basis when demand gets out of hand.

Hugo Tse

Business & Data Analyst

Hugo is a jack of all trades. He works with copywriters and the management team on everything from sales presentations and whitepapers to data gathering, insight analysis, and competitive research. He is also responsible for allocating research assignments to our contract analysts.

Alex Dooley

Public Relations Director

Alex is a marketing strategist who makes people talk about your brand. He has direct experience working with nonprofits, multi-million dollar e-commerce brands, NY Times bestselling authors, early-stage tech startups, and Fortune 500 companies.

Drawing from his special expertise in growth, influencer marketing, PR, and social strategy, Alex sees the clearest path to success for your project, creates a plan to get there, and shows you the results.

Great content deserves to be found.

Start your content strategy journey today.