Website rebranding for a comprehensive digital services and solutions agency.
Despite its reputation among clients as a premiere digital solutions agency, many decision makers visiting the agency website viewed the company as a commodity development agency. As a result, the company was frequently offered low value development work with low margins.
In order to position the client as a provider of premier digital services and solutions, we took the following steps:
• Analyzed popular search terms of the company's target audience and created original content that attracted decision makers.
• Overhauled existing web copy, adding the relevant services and solutions which were missing from their current website.
• Redesigned the new website experience to adhere to the best B2B design practices.