New digital strategy drives growth for fintech company

Financial services

Content Marketing

Design

Digital Strategy

Marketing

SEO

Background

As a relative newcomer to the loyalty liability market, Kyros asked DAP to help them put their best foot forward. Kyros enlisted DAP to help build brand awareness and increase lead generation through a comprehensive digital marketing strategy.

Discovery

DAP determined that for Kyros to effectively establish themselves as a major player in the loyalty liability space, we would need to bolster Kyros’ presence across multiple digital channels, including content, SEO, website, and email outreach. DAP planned a multichannel digital marketing strategy, along with a complete website redesign, to help build up Kyros as a leading loyalty liability program partner.

Solution

DAP immediately set to work creating a new website, which included optimizing the user experience through a series of design and brand copy enhancements. We proceeded to create 16 high authority long-form content pieces optimized for SEO, which helped Kyros skyrocket to the top of search rankings for several key terms, while bringing in new traffic. In addition, DAP created high-value gated content to help capture new leads and grow revenue.

Built a user optimized website from the ground up, including new designs and brand copy
Implemented an SEO optimized content strategy to help Kyros rank better on search
Created authoritative and informative content to generate leads and brand recognition
Analyzed test results to determine the most effective option
Introduced social media strategy so Kyros could increase their online presence
Boosted their email outreach campaigns, driving more traffic and engagement