New digital strategy drives growth for fintech company
Financial services
Background
As a relative newcomer to the loyalty liability market, Kyros asked DAP to help them put their best foot forward. Kyros enlisted DAP to help build brand awareness and increase lead generation through a comprehensive digital marketing strategy.
Discovery
DAP determined that for Kyros to effectively establish themselves as a major player in the loyalty liability space, we would need to bolster Kyros’ presence across multiple digital channels, including content, SEO, website, and email outreach. DAP planned a multichannel digital marketing strategy, along with a complete website redesign, to help build up Kyros as a leading loyalty liability program partner.
Solution
DAP immediately set to work creating a new website, which included optimizing the user experience through a series of design and brand copy enhancements. We proceeded to create 16 high authority long-form content pieces optimized for SEO, which helped Kyros skyrocket to the top of search rankings for several key terms, while bringing in new traffic. In addition, DAP created high-value gated content to help capture new leads and grow revenue.
- Built a user optimized website from the ground up, including new designs and brand copy
- Implemented an SEO optimized content strategy to help Kyros rank better on search
- Created authoritative and informative content to generate leads and brand recognition
- Analyzed test results to determine the most effective option
- Introduced social media strategy so Kyros could increase their online presence
- Boosted their email outreach campaigns, driving more traffic and engagement
Results
#1
ranking for for ‘loyalty program liability’ and page one SEO results for multiple keywords.
13.54%
click through rate on email (vs. ~2.5% industry average)
41%
increase in email subscribers
4
minutes average time on site (~ double industry average)
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