New digital strategy drives growth for fintech company
As a relative newcomer to the loyalty liability market, Kyros asked DAP to help them put their best foot forward. Kyros enlisted DAP to help build brand awareness and increase lead generation through a comprehensive digital marketing strategy.
- Built a user optimized website from the ground up, including new designs and brand copy
- Implemented an SEO optimized content strategy to help Kyros rank better on search
- Created authoritative and informative content to generate leads and brand recognition
- Analyzed test results to determine the most effective option
- Introduced social media strategy so Kyros could increase their online presence
- Boosted their email outreach campaigns, driving more traffic and engagement