Leader in global communication

Delivery of modern new website to leader in automated end-to-end active testing of telecommunication networks leading to improved lead generation.

Leader in global communication

The Challenge

The client had an outdated website design that lacked the UX, content, and taxonomy users expect from a global B2B site. The taxonomy was causing user confusion and pogo sticking on the site, and lead generation was minimal due to insufficient call-to-action (CTA) integration throughout the pages.

Leader in global communication

Our Approach

DAP redesigned the website with user-friendly and intuitive taxonomy, helping users better navigatethe site and improve its ranking in search engines.

Improved the information architecture to align with best practices for B2B websites.

Leader in global communication

Redesigned the website according to the clients brand guidelines and accepted best practices for moderhighly usable websites.

New pages were designed and developed as templates to allow business users to easily update content.

Wrote targeted, user-friendly and SEO-optimized content to attract users to the site and clearly communicate the clients value prop

Services used for this project

The Results

Leader in global communication

Reusable, easy-to-update templates that allow for faster go-to-market strategies.

Leader in global communication

SEO-friendly content becomes highly searchable.

Leader in global communication

A new, modern look and feel.

Leader in global communication

Relevant content is served to the right audience

Leader in global communication

Strategic placement of lead generation touch points increases leads.

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