Michael Reddy

Michael Reddy
Michael Reddy has worked with Fortune 100 companies in a variety of roles: media mix modeling, statistical modeling, test & learn, product/program/project management, process improvement, loyalty program management, and web analytics. Michael’s area of expertise is the intersection of Product Management, Product Development and Analytics. He has repeatedly obtained outstanding business results using insights gained through analytics to drive decisions in product and business management. He has led product management teams through the entire journey from analytics strategy through testing and learning.
Digital Authority Partners

Michael's articles


9 Healthcare marketing trends for 2019 every marketer should know about

Healthcare marketing is tricky. There’s no two ways about it. But if it was easy then everybody would be doing it. Whatever your product or service may […]


Digital Authority Partners Officially Named Mixpanel Certified Partner

We’re excited to announce our official partnership with Mixpanel, the world’s leading product analytics platform. DAP joins the ranks of Mixpanel’s impressive list of certified partners […]


5 Secrets to Digital Transformation in Healthcare

Is your healthcare business on life support? Are you experiencing a shortfall in patients, or are your existing patients fleeing to your competitors? Do you know […]


The Ultimate Guide To Progressive Web Apps

When is the last time you cheered after using an app, because it was so unique, original and exciting? If it takes you a minute to […]

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