Digital Display Advertisement
What is it?
Digital display advertising refers to the visual ads shown in highly contextual places during a user’s online journey. Just like billboards, digital ads serve to attract customers to your business. These ads combine storytelling and persuasion in a microscopic space to convince a user to visit your site.
Digital display advertising covers an array of advertising strategies, including:
- Retargeting for customers that have already visited your site;
- Contextual targeting for customers browsing the web;
- Site targeting for banner displays or ads on a curated list of sites;
- Email ads, pop-ups, and more.