What is it?
Email marketing refers to the process of creating, scheduling, publishing, testing and optimizing your company’s email campaigns for current or prospective customers.
Email marketing is as much strategy – the who, what, why, when and how often you contact a user – as it is execution. We provide various services to help you reach your target audience, including the crafting of powerful copy that will engage and motivate your customers.
Know thy audience
Document the buyer journey
In our experience, the most effective emails contain content that is specific, relevant, and appropriate for different stages of the buying cycle. To ensure we deliver the value a customer expects, we document the buyer’s journey from start to finish, meeting with key purchasing cycle stakeholders along the way.