Search Engine Optimization
What is it?
Do you want your content to be found online? Then search results matter. Search engines such as Google™, Bing® and Yahoo® rank a website high when its content matches what customers are looking for. To earn a spot as one of the top ranked sites on these search engines, a company must establish itself as an authority in its domain (also known as domain authority). And to do this, you need a search engine optimization (SEO) strategy.
A SEO strategy plays a critical role in building an online presence for your business. SEO allows your website to rank in search engines for terms relevant to your business and industry. It is the most cost-effective marketing strategy there is to connect you with customers actively looking for your products and services.