Social Media Marketing
What is it?
A social media marketing strategy is a series of guidelines, processes, tools and metrics a company uses to achieve its communication goals.
Companies with an effective social media strategy have clear objectives and goals they aim to achieve through social media campaigns and interactions. The clearer the goals, the easier it is to track your social media return on investment (ROI).

Our Approach

Define social media objectives and KPIs
The first step towards creating an effective social media strategy is to clearly define and document your primary social media objectives. How many views do you want? How many shares? What type of followers do you hope to attract? These questions and more need to be answered before crafting your strategy.

Zero in on your social media audience
Not all social media followers are equal, so it is critical that you understand your audience. We’ll help you identify your target market so you can attract the right customers, on the right social network, at the right time and with the right message.

Listen, compare, act
People are talking about you online. Who is doing the talking? What are they saying? Where are they saying it? We listen and respond to the digital buzz around your brand, ensuring happy customers on all platforms.

Measure and report on social media metrics
We help you define the metrics that determine the success of your social media strategy. Specifically, we focus on social engagement metrics, sentiment analysis, and mentions within your industry.
Want to engage and delight your social media followers? Drop us a line today.