Social Media Marketing
What is it?
A social media marketing strategy is a series of guidelines, processes, tools and metrics a company uses to achieve its communication goals.
Companies with an effective social media strategy have clear objectives and goals they aim to achieve through social media campaigns and interactions. The clearer the goals, the easier it is to track your social media return on investment (ROI).
Our Approach
Define social media objectives and KPIs
The first step towards creating an effective social media strategy is to clearly define and document your primary social media objectives. How many views do you want? How many shares? What type of followers do you hope to attract? These questions and more need to be answered before crafting your strategy.
Zero in on your social media audience
Not all social media followers are equal, so it is critical that you understand your audience. We’ll help you identify your target market so you can attract the right customers, on the right social network, at the right time and with the right message.
Listen, compare, act
People are talking about you online. Who is doing the talking? What are they saying? Where are they saying it? We listen and respond to the digital buzz around your brand, ensuring happy customers on all platforms.
Measure and report on social media metrics
We help you define the metrics that determine the success of your social media strategy. Specifically, we focus on social engagement metrics, sentiment analysis, and mentions within your industry.
Why it Works
Attract qualified traffic
Our proven social media strategy is guaranteed to get you qualified customers who will see and engage with your social media activity. On average, a medium-sized company sees a 500% increase in social media followers within 9 months of working with us.
Increased customer satisfaction & retention
We’ll help you develop a strategy to interact directly with your customers on social media. Answer questions, address issues, and connect with influencers in your industry. Help solve your customers’ problems and improve brand perception with our guaranteed Service Level Agreement.
Build better relationships
Create and share content that is both interesting and useful to your social media followers. Educate customers about your products through your new content strategy platform and watch your brand’s perception – and followers – skyrocket.
Want to engage and delight your social media followers? Drop us a line today.