We have partnered with over 100 companies generating $10M-$100M, bringing Fortune 500-level experience to drive faster market growth.
Our fractional CMOs increase qualified leads by 200% and cut sales cycles by 40% for B2B companies.
We translate complex B2B solutions into market-leading positions, driving a 300% increase in C-suite engagement and 45% higher deal values.
From demand generation to ABM campaigns, our systems have helped B2B clients reduce CAC by 45% while doubling pipeline value.
Achieved a remarkable 27% increase in online revenue for one of the largest Oracle Solutions Partners.
Helped a leading Chicago-based PR firm to supercharge its lead generation efforts, achieving a remarkable 2.6x increase in revenue.
Increased online lead generation for a monitoring device manufacturer, resulting in a substantial 50% boost.
DIGITAL AUTHORITY PARTNERS
2023 Top Marketing Strategy company
Fastest-Growing Private Companies
Time Top 100 Digital Innovation Award
2023 Outstanding Achievement in Internet Advertising
We highly recommend … Digital Authority Partners for your Fractional CMO and marketing needs. The professionalism and experience exhibited by Christal and the Digital Authority Partners team was excellent. Christal hit the ground running and kept running with all the marketing tasks. She acted as a great CMO – advised us and then executed when decisions were made, took the initiative to get the marketing projects completed, and laid out the entire marketing strategy for the company with minimal oversight. She really felt like part of the team, and she was. The DAP members also felt like part of the team as they contributed to the company through not just marketing services, but also introduced us to professional connections, contacts, and experience that benefited the company. … We further like that DAP’s CMOs were agnostic to service providers. She could and would recommend other service providers that she felt would provide the best solution to the company (vs pushing the company back to only use DAP). This gave us the warm and fuzzy feeling that she had the best interest in the company.
Vhanti
Digital Authority has helped my company in a number of ways that will result in record profits. Being more “old school” in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.
CEO & Founder of E&M Strategic Real Estate
Digital Authority Partners provided us with fractional CMO and analytics services. Great team and great work that added value to our marketing and analytics capabilities.
Head of Marketing at Wage
What was most impressive about the team was their hands-on approach and accessibility — their president was always involved and ready to help throughout.
Chief Marketing Officer at Brinks, Gilson, and Lione
Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.
Executive Vice President of Signature Analytics
We hired DAP to help us simplify our go-to-market messaging, launch a new website and provide a marketing operations framework we desperately needed. DAP was holistic in their treatment of our marketing operations, from the technology that supported our marketing engine to the messaging that was displayed on the website, to the ads we were serving, to SEO and our positioning in the market, DAP brought a wealth of expertise to the team that allowed us to put our best foot forward to our prospects and customers.
Vice President of Marketing at DecisionLink
Digital Authority isn’t the cheapest agency in Chicago. But it’s the best, by far. After working with 3 other companies without any results, we tried them. We were a bit anxious to pay $10k/ month at the beginning – they were double the price of other companies. But, oh boy, they results were beyond our wildest expectations.
CEO & Founder
“CMO” is an acronym for “Chief Marketing Officer.” A CMO is a top executive — part of the “C-suite” — that has final leadership responsibilities over all things marketing. A “fractional” CMO is a CMO that, instead of serving only one company, serves multiple companies on a part-time, contract basis, often at an hourly rate. “B2B” means the fractional CMO has specialized knowledge of B2B marketing practices. A B2B fractional CMO enables growing B2B companies to get experienced marketing leadership without paying for a full-time CMO.
If your B2B company grows quickly, you may need more time to save. Your marketing team (if you even have one) may be in desperate need of leadership to make the most of the growth spurt. But many growing B2Bs don’t have the luxury of adding a C-level executive full-time, along with the six-figure compensation package. If this is the case for you, a B2B fractional CMO may be the perfect fit.
If you don’t plan to or are not ready to hire a full-time CMO but need the temporary or part-time services of a CMO, a Fractional CMO — basically a CMO who spends a fraction of their workweek helping multiple companies on temporary contracts — may be the way to go instead.
B2B fractional CMOs sign a contract with the client company for a certain number of hours per day or week over a set period of months. Schedules must be coordinated, including team meetings and accountability checkups with the marketing team and the rest of the C-level executives. The B2B fractional CMO may work on-site or remotely and will charge an hourly rate.
It may be time to bring on a B2B fractional CMO if your company is growing rapidly, but you don’t have the budget to devote to a full-time CMO. CMOs can command compensation packages north of $260,000. You might not be there yet … but that doesn’t mean your marketing team doesn’t need leadership. Periods of fast growth are like “lightning in a bottle” — you don’t know when you’ll catch it again, and you want to make the most of your momentum while the getting is good.
A B2B fractional CMO is an affordable option to put a good head on the shoulders of your marketing team when it matters the most. The B2B fractional CMO may be able to put processes in place to keep the marketing team on track even after the CMO’s contract is over.
The best candidates for a B2B fractional CMO are marketing professionals with executive leadership experience and a specific track record of success leading B2B marketing efforts. The candidate should also be organized, decisive, able to think long-term and make big things happen quickly. After all, they won’t be there forever, so they need to make the most significant impact possible.
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