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Local SEO Agency

For local businesses, local SEO is easily the highest-return digital marketing activity. When customers look for a local business or service, 88% of them start their search online using search engines. Studies show that 90% of search engine users trust organic top results over paid ads.

That’s over 2 million Chicago residents who might never hear about your business or organization if it doesn’t have good organic search ranking. Paid ads can produce straight-line growth—to grow more, you have to pay more. On the contrary, the effects of local SEO tend to compound, leading to exponential traffic growth.

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Google My Business: Getting On The Map

You have probably noticed, whenever you perform a local search, that one of the first results on the Google SERP is a map with several Google Maps listings. These results are displayed prominently, with business names, phone numbers, and links to websites. How does Google choose which sites get this prime real estate?

It’s important to recognize that these maps only exist because of a Google My Business (GMB) listing. That’s what appears on Google Map results — the GMB listing.

One of the most important steps of local SEO is to make sure that you claim your GMB listing. Just because your GMB listing exists doesn’t mean you have access to it. Someone else could have added your business information to GMB. According to Google, only 56% of businesses have claimed their GMB listings.

If you are one of the 44% of businesses that has not claimed its GMB listing, that should be Priority #1. Claiming your GMB listing opens up a whole world of possibilities for local SEO.

You may already know that the more content your website has, the better your SEO in general. This applies to your GMB listing as well. You should almost treat it as a separate website in its own right, because it is the asset that will appear on the Maps listing.

This means adding content wherever there is content to be added, including maxing out your business description and uploading your photo assets, all with keywords in the text and metatext. Don’t miss an opportunity to look relevant and engaged within the search engine ecosystem.

Local SEO Chicago
Frequently Asked Questions

Search engines use different algorithms to rank sites for local searches. These algorithms are triggered by search terms that indicate “local” intent, like “near me” or the name of an identifiable city.

When a local algorithm is triggered, sites with strong local SEO can even outrank national brands with strong national SEO.

Technical SEO is about aspects of the site at the code level that help the sites rank more highly. Technical SEO is different from local SEO, but local SEO strategies will work better on a site with strong technical SEO.

This means adding content wherever there is content to be added, including maxing out your business description and uploading your photo assets, all with keywords in the text and metatext. Don’t miss an opportunity to look relevant and engaged within the search engine ecosystem.

National SEO may drive more traffic to a site over the long term, but local SEO tends to drive more qualified, motivated traffic.

Consider the relevant stats:

78% of all local searches result in a visit to a store within a day
28% of all local searches result in a purchase
“Near me” searches have increased by 500% in recent years

Local SEO can also produce results more quickly than national SEO.

Yes. Because local SEO can produce results quickly and drive motivated, qualified traffic, national or even international brands like ecommerce stores and cloud services companies should not neglect local SEO.

But how can you leverage local SEO if you don’t have a brick-and-mortar location or a specified service area? By creating local search engine listings and localized home pages for major markets.

For example, a Chicago-based cloud services company could create a landing page optimized for Chicago, but also one for New York, one for Los Angeles, one for Houston, and so on. Whenever you want to increase your exposure in a new market, opening up a new “online HQ” is as simple as running a new local SEO campaign for that market!

Depending on the niche, local SEO campaigns can actually produce results quite quickly compared to national SEO campaigns. For example, a local citation campaign can result in a high Google Map listing quite quickly, giving you exposure on some of the most valuable SERP real estate.

Prices vary based on the location, competition, and business needs, but typically start at $4,000 per month.

Local SEO has some of the best ROI of all digital marketing disciplines — if the website in question is also optimized to convert. DAP specialists can discuss strategies to make your website a conversion machine.

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