DIGITAL AUTHORITY PARTNERS
Strategic Fractional Marketing Leadership for Brands Ready to Grow
With Digital Authority Partners' Fractional Marketing Directors, you get executive-level strategy without the full-time cost.
Digital Authority Partners
Fast-Track Your Revenue Growth with a Fractional Marketing Director
Marketing Leadership Excellence
Trusted by industry leaders generating $750M+ in revenue, we accelerate business growth with proven strategies that double conversion rates and market share.
High-Value Lead Generation
Our fractional directors deliver 200% more qualified opportunities while reducing acquisition costs by 40% across key channels.
Market Dominance Strategy
We establish your brand as the clear choice in your industry, driving 3X more qualified engagements and 55% higher customer lifetime values.
Performance-Driven Results
From competitive analysis to revenue acceleration, our strategies deliver 400% ROI through targeted market capture and higher-value customer acquisition.
Digital Authority Partners
Our Fractional Marketing Directors Help Companies Achieve Higher Marketing ROI
Our Fractional Marketing Directors increased online leads by 50% for a healthcare SaaS product & device manufacturer.
DAP’s fractional marketing directors helped a business process outsourcing company increase leads by 19X while cutting marketing spend by 27% within a year of working together.
Enterprise software company achieves a 200% increase in sales-qualified leads YoY with DAP’s Fractional marketing leadership.
DIGITAL AUTHORITY PARTNERS
Helping Companies Achieve Award-Winning Success, Proven Results, and Industry Recognition You Can Trust
Clutch
Leading Marketing Strategy Firm
Clutch
Chicago's Top Marketing Strategy Firm
Clutch
Top Digital Marketing Company in Chicago
CES
Award-Winning Innovators in Interconnected Digital Strategy at CES
Time Magazine
Trailblazers in the Top 100 Digital Innovators by Time Magazine
UpCity
Top Digital Agency on Upcity
Clutch
Distinguished as One of the Top 1000 Global Companies
Internet Advertising Association
Outstanding Achievement in Internet Advertising
DIGITAL AUTHORITY PARTNERS
What Our Clients Say About Us
★★★★★
We hired DAP to help us simplify our go-to-market messaging, launch a new website and provide a marketing operations framework we desperately needed. DAP was holistic in their treatment of our marketing operations, from the technology that supported our marketing engine to the messaging that was displayed on the website, to the ads we were serving, to SEO and our positioning in the market, DAP brought a wealth of expertise to the team that allowed us to put our best foot forward to our prospects and customers.
Lizzie O'Rourke
Vice President of Marketing at DecisionLink
★★★★★
We highly recommend … Digital Authority Partners for your Fractional CMO and marketing needs. The professionalism and experience exhibited by Christal and the Digital Authority Partners team was excellent. Christal hit the ground running and kept running with all the marketing tasks. She acted as a great CMO – advised us and then executed when decisions were made, took the initiative to get the marketing projects completed, and laid out the entire marketing strategy for the company with minimal oversight. She really felt like part of the team, and she was. The DAP members also felt like part of the team as they contributed to the company through not just marketing services, but also introduced us to professional connections, contacts, and experience that benefited the company. … We further like that DAP’s CMOs were agnostic to service providers. She could and would recommend other service providers that she felt would provide the best solution to the company (vs pushing the company back to only use DAP). This gave us the warm and fuzzy feeling that she had the best interest in the company.
Tyson Schroeder
Vhanti
★★★★★
Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.
Zak Higson
Executive Vice President of Signature Analytics
★★★★★
Digital Authority has helped my company in a number of ways that will result in record profits. Being more “old school” in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.
Mark Meyer
CEO & Founder of E&M Strategic Real Estate
★★★★★
Digital Authority Partners provided us with fractional CMO and analytics services. Great team and great work that added value to our marketing and analytics capabilities.
Bijan Vafaei
Head of Marketing at Wage
★★★★★
What was most impressive about the team was their hands-on approach and accessibility — their president was always involved and ready to help throughout.
Sivan Galinsky
Chief Marketing Officer at Brinks, Gilson, and Lione
Why You Should Choose Our Fractional Marketing Directors
Unbiased, Actionable Insights
Ever feel like marketing agencies are more focused on upselling than understanding your business needs? It’s not uncommon. While they aim to deliver results, their priority often lies in expanding their service offerings, sometimes at your expense. This is where our Fractional Marketing Directors step in – offering a clear, unbiased perspective and actions that align with your business goals, not their bottom line. With an hourly payment model, our Fractional Marketing Directors are committed to providing actionable advice, aligning purely with your business objectives.
Experience That Counts
Whether you’re just starting out, experiencing a surge in growth, or at a standstill, working with our seasoned Fractional Marketing Directors will make all the difference. Our Fractional Marketing Directors have been in your shoes, successfully steering businesses through startup hurdles, rapid growth pains, and even periods of growth stagnation. From revitalizing brands to propelling startups to profitable heights, they bring a wealth of experience to help you tackle your current challenges head-on.
Begin Right Away
In a swiftly changing market, waiting months to onboard the right talent isn’t an option. Our Fractional Marketing Directors are at your service, offering prompt, executive-level marketing help right when you need it. They hit the ground running, conducting a swift yet comprehensive analysis of your market, competitors, and business specifics. Leveraging these insights, our Fractional Marketing Directors craft strategic plans that address your immediate challenges and set the stage for long-term success.
Maximize Returns, Minimize Lost Time
Engaging our Fractional Marketing Directors is essentially tapping into a reservoir of rich time-tested experience and proven success. They’ve been the driving force behind profitability boosts in dozens of industries, making them your reliable partners in achieving remarkable bottom-line business outcomes. Our Fractional Marketing Directors are not just experienced; they are seasoned strategists who deliver high ROI swiftly. With us, value exceeds cost, promising you accelerated growth trajectories.
Frequently Asked Questions
What is a fractional marketing director?
A fractional marketing director is a marketing director that comes on board with a company on a temporary, contractual basis, usually to serve for only a “fraction” of the workweek—ten hours a week, twenty hours a week, and so on.
An experienced fractional marketing director provides leadership to an organization’s marketing team and gets them on the right track, without the organization having to shell out a large, ongoing compensation package for a full-time marketing director.
How can a fractional marketing director launch a marketing strategy from scratch?
One of the most important functions a fractional marketing director can execute, especially for startups, is to build a marketing strategy from the ground up. If no marketing strategy exists yet, it’s a unique opportunity to get it right from the get-go.
So what does it take to launch a marketing strategy from scratch?
- Set company marketing goals. To get anywhere, you need an idea of where you are going. One of the most important functions of a marketing director, fractional or otherwise, is to put in place the vision for the overall marketing strategy. What does success look like? Once that is clear, you can begin to formulate a plan to get you there, with benchmarks and systems of accountability along the way.
- Decide on a marketing budget. A key question behind every business campaign is “How much is it going to cost?” Marketing budgets can easily balloon out of control without strong leadership. A fractional marketing director can not only establish a budget, but also benchmarks for return on investment (ROI)—i.e. How much revenue a company can expect to make back on its marketing investment, and how soon.
- Perform market research. One of the most critical early tasks of marketing is to perform research along two critical vectors—the prospective customers and the competition. Surveying your prospective customers will help you understand their needs and figure out how to serve those needs better with your product offering. Sizing up competitors will help you understand how to differentiate yourself, identify underserved segments of your target market, and grasp the size of the effort it will take to deliver a message that resonates with prospects more than the competitor’s message.
- Create prospect personas. Marketing is all about messaging, and part of market research is figuring out who you are talking to. Creating prospect personas is an exercise in conceptualizing who the message is for. A prospect personal is a profile of your ideal customer. The persona usually gets a personal name and a picture (usually a stock image), as well as a list of data-based characteristics—age, sex, income, occupation, passions, familial status, etc. Understanding who your ideal customer helps you craft messages that will resonate with them.
- Set campaign goals. Every solid strategy has measurable goals and subgoals to track the progress towards the grand vision. A fractional marketing director can identify key performance indicators (KPI) and establish thresholds that represent success or room for improvement. Different organizations and campaigns will need to monitor different KPIs; the judgment of a fractional marketing director is crucial in this regard
DIGITAL AUTHORITY PARTNERS
Our Marketing Directors Are Being Hired
Every Day by Your Competitors
Free Growth Consultation
Top Rated Fractional CMO Services
Accelerated Revenue & Lead Growth
Strategic Marketing Leadership
Data-Driven
Results-Focused Execution
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