How Artificial Intelligence Is Shaping Modern Marketing
Are your marketing strategies taking advantage of the massive leaps in technological innovation to reach your customers when—and where—it matters?&...
Alexandra Savidge
Alexandra is Head of Marketing at DAP. She uses her background in digital marketing, UX, content and e-commerce to create impactful digital experiences for our clients.
Articles by Alexandra Savidge
Business to Consumer (B2C) Marketing: Ultimate Guide
B2C (business-to-consumer) marketing is an array of best practices, strategies, methods, and tactics for promoting products and services to consume...
Are Alexa Skills Worth it for Startups?
Alexa is by far the most popular digital voice assistant right now, which isn’t too surprising given that Amazon commands around 70 percent of the ...
What Is Data-Driven Marketing & Why Should Marketers Care?
Data-driven marketing is a set of techniques and tactics that leverages massive amounts of data to create effective marketing processes, targeting ...
A How-To Guide to Marketing to Physicians and Consumers
Pharma marketing refers to the digital and offline strategies used to attract new patients and increase awareness around a specific drug or treatme...
5 Key Strategies for Your Financial Product Marketing
Let’s face it. Financial product marketing is NOT easy. Before we go on, a quick definition. Financial product marketing refers to a set of marke...