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Alexandra Savidge

Alexandra Savidge

Alexandra is Head of Marketing at DAP. She uses her background in digital marketing, UX, content and e-commerce to create impactful digital experiences for our clients.

Articles by Alexandra Savidge

Interconnected data points on digital representation of the globe
Marketing & SEO
Nov 7, 2020
15 min read
How Artificial Intelligence Is Shaping Modern Marketing

Are your marketing strategies taking advantage of the massive leaps in technological innovation to reach your customers when—and where—it matters?&...

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Author: Alexandra Savidge
Business man interacting with a digital board displaying the words B2C Marketing
Marketing & SEO
Jan 22, 2020
54 min read
Business to Consumer (B2C) Marketing: Ultimate Guide

B2C (business-to-consumer) marketing is an array of best practices, strategies, methods, and tactics for promoting products and services to consume...

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Author: Alexandra Savidge
A microphone surrounded by healthcare icons
Marketing & SEO
Aug 12, 2019
22 min read
Are Alexa Skills Worth it for Startups?

Alexa is by far the most popular digital voice assistant right now, which isn’t too surprising given that Amazon commands around 70 percent of the ...

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Author: Alexandra Savidge
Person interacting with analytic icons
Marketing & SEO
Jun 2, 2019
15 min read
What Is Data-Driven Marketing & Why Should Marketers Care?

Data-driven marketing is a set of techniques and tactics that leverages massive amounts of data to create effective marketing processes, targeting ...

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Author: Alexandra Savidge
handful of green pills on a green background
Marketing & SEO
May 27, 2019
32 min read
A How-To Guide to Marketing to Physicians and Consumers

Pharma marketing refers to the digital and offline strategies used to attract new patients and increase awareness around a specific drug or treatme...

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Author: Alexandra Savidge
Business person pointing at a digital projection.
Fintech
Oct 7, 2018
12 min read
5 Key Strategies for Your Financial Product Marketing

Let’s face it. Financial product marketing is NOT easy. Before we go on, a quick definition. Financial product marketing refers to a set of marke...

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Author: Alexandra Savidge
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