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Business to Consumer (B2C) Marketing: Ultimate Guide
B2C (business-to-consumer) marketing is an array of best practices, strategies, methods, and tactics for promoting products and services to consume...
Alexandra Savidge
Alexandra is Head of Marketing at DAP. She uses her background in digital marketing, UX, content and e-commerce to create impactful digital experiences for our clients.
Articles by Alexandra Savidge
All You Need to Know to Create a Healthcare Marketing Plan
For a limited time, Digital Authority Partners is offering a FREE content & SEO audit to healthcare companies interested in assessing their cur...
Are Alexa Skills Worth it for Startups?
Alexa is by far the most popular digital voice assistant right now, which isn’t too surprising given that Amazon commands around 70 percent of the ...
What Is Data-Driven Marketing & Why Should Marketers Care?
Data-driven marketing is a set of techniques and tactics that leverages massive amounts of data to create effective marketing processes, targeting ...
A How-To Guide to Marketing to Physicians and Consumers
Pharma marketing refers to the digital and offline strategies used to attract new patients and increase awareness around a specific drug or...
6 Differences Between B2B and B2C Marketing You Must Know
All business marketing can be considered as either B2B, which is short for business-to-business, or B2C, which stands for business-to-consumer. ...
