| January 8, 2018

Best Digital Marketing Blogs of the Week (1/7)

In this article, we try and gather the most informative and actionable digital marketing blogs we have come across on the internets over the last week. At Digital Authority we love staying up to date in all things marketing and tech, and so we aim to share what we find with you!


1.) AI and machine learning necessitate a smarter app development and marketing playbook

by: Brian Solis

for: The Next Web

Why we liked it:

As the number of apps that flood the app stores increases, so does the competition for your mobile app to be seen and downloaded. Brian delivers on the important role AI and machine learning plays in mobile app development and marketing to delight customers and ensure visibility in app stores. AI will help identify the most favorable audiences, and determine the right way to connect with them, leading to more profitable customers. We at Digital Authority Partners liked this because we see the numerous applications of AI in our everyday lives and this is a fine example of how we can deliver on the near flawless execution of your end to end mobile app development and marketing. Read about it here.  


2.) More Human than Human: How HR Departments Can Use Big Data

by: Allen Comm

for: Business 2 Community

Why we liked it:

Human resources inherently refers to the resources for the humans in an organization and leveraging a non-human entity like Big Data seems counterintuitive at first. In this insightful article, Allen covers the brilliant applications of Big Data for effective recruiting and improving retention rates. We at Digital Authority Partners liked this because know digital transformation is a prerequisite for any type of organization to thrive. Read about it here.  


3.) Bank of America becomes first to receive J.D. Power app certification

by: Caroline Hudson

for: Tech Crunch

Why We Liked it: 

Bank of America’s mobile banking app receives the prestigious J.D. Power app certification for delivering on a quality user experience for its 23.6 million mobile customers. Achieving this certification is huge for Bank of America mobile app in a forever competitive app store environment. Bank of America saw the importance of making finances a natural digital extension of its customers’ lives. We at Digital Authority Partners liked this because this is another fine example of an winning digital strategy. Digital Transformation is the way of the future and Bank of America is leading the way in consumer banking. Read about it here.  




4.) HTTPS Migration [Infographic]

by: Website Magazine

for: Website Magazine

Why we liked it:

Data security is paramount when considering a winning digital strategy. Website Magazine breaks down HTTPS migration for us in an easy to read infographic. We at Digital Authority Partners liked this because we recognize how catastrophic security breaches are to your business. Invest in data security to enhance your customer’s trust in your brand. Read about it here.


5.) Alexa is coming to wearable devices, including headphones, smartwatches and fitness trackers

by: Sarah Perez

for: Tech Crunch

Why we liked it: 

Amazon aims to compete with Apple and Google by launching the Alexa Mobile Accessory Kit. This kit allows for the seamless integration of Alexa to portable, on-the-go devices such as hearables, headphones, smartwatches, and fitness devices through the Alexa app. We at Digital Authority Partners thought this was awesome how mobile app can allow Amazon to spread its reach to users to grow their brand. Read about it here.  



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