| January 14, 2018

Best Digital Marketing Blogs of the Week (1/14)

In this article, we try and gather the most informative and actionable digital marketing blogs we have come across on the internets over the last week. At Digital Authority we love staying up to date in all things marketing and tech, and so we aim to share what we find with you!


1.) Retailers Report Dramatic Mobile Revenue Increases Via PWAs (Progressive Web Apps)

by: Adotas

for: Adotas

Progressive web apps

Why we liked it:

While the amount of time people spend on their smartphones continues the rise, users are becoming discerning when it comes to downloading and using native apps. Adotas delivers an insightful report on the rise of Progressive Web Apps (PWAs). E-commerce retailers that have started using PWA’s are thriving with higher conversions and increased average cart sizes. We at Digital Authority Partners liked this because building a PWA for your e-commerce website is a part of a winning digital strategy. They are less expensive to build and maintain AND can be SEO optimized. Whether you need an end to end mobile app development solution or building your next PWA, we’ve got you covered! Read about it here.




2.) New year, same confusing health insurance cards

by: Emma Court

for: Market Watch

Why we liked it:

Health insurance cards are essential but they are often confusing for patients. This is because this pass that people carry around to seek medical treatment is set up to be understood by medical professionals instead of patients. Misinterpretation of the information on a health insurance card could result in unnecessary financial risks to the patient. Such risks include seeking healthcare from an out of network provider or hold up claim processing. To add to the patient’s plight, there are hundreds of health insurers where each health insurance card varies in design. We at Digital Authority Partners liked this article because there is a clear need for digital transformation of the health insurance industry. When we make it about the consumer, business ultimately grows. Read about it here.


3.) 8 Tips For CMOs From Top Digital Entrepreneurs

by: Steve Olenski

for: Forbes

Why We Liked it: 

Black Friday 2017 was record breaking and mobile commerce shows no signs of slowing down for 2018. Get your digital strategy right for 2018 so you can capitalize on mobile traffic. Steve’s easy to read (and entertaining) article covers all the bases you need to cover this year in order to win for 2018. What can we say, this article sang to us! We at Digital Authority Partners believe in making it about the consumer and leveraging data to make decisions in order to delight customers and grow businesses. Read about it here.



4.) Technical SEO to Boost Site Ranking

by: Website Magazine

for: Website Magazine

Why we liked it:

It doesn’t matter how great the content on your site is if users can’t find it. Website Magazine provides us with an easy to understand infographic with actionable items to ensure you leave no stones unturned as you optimize your site. We at Digital Authority Partners liked this because SEO is an integral part of a winning digital strategy for any company or brand. Make it easy for your customers to find you and watch your business grow! Read about it here.




5.) If (Key Opinion Leaders) KOLs Aren’t Part Of Your Marketing Strategy, You Need To Read This

by: Kimberly Whitler

for: Forbes

Why we liked it: 

Forbes delivers on the possible applications of KOL (key opinion leaders) engagement as part of a winning marketing strategy in the Western World. Case studies with VW Touareg and Proctor and Gamble’s SK-II were presented along with its effectiveness on driving great awareness quickly for each brand. We at Digital Authority Partners liked this because we can appreciate amount of market research and competitive intelligence to pinpoint the right KOL to partner with to execute a winning marketing strategy. Read about it here.



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