| January 21, 2018

Best Digital Marketing Blogs of the Week (1/21)

In this article, we try and gather the most informative and actionable digital marketing blogs we have come across on the internets over the last week. At Digital Authority we love staying up to date in all things marketing and tech, and so we aim to share what we find with you!


1.) Want To Get Ahead Of Your Competitors? Empower Your Firstline Workers — Now

by: Forbes Insights

for: Forbes

Why we liked it:

Digital transformation is do or die in 2018 as 45% of a digitally transformed company’s revenue will come from online business models. Forbes calls for the empowerment of the people who have the most customer facing roles in an organization. In many cases, this group on the corporate ladder is overlooked and Forbes delivers on why they shouldn’t be. We at Digital Authority Partners liked this because digital strategy isn’t about the technology itself, it’s about the people. When we make it about our customers, we ultimately grow our business! Read about it here.



2.) Google will penalize websites that load slowly on phones

by: Stephen Shankland

for: CNET

Why we liked it:

Publishing top rated content is not enough to get your site to rank high anymore. Google’s latest update will now downrank all slow loading mobile pages in search. We at Digital Authority Partners liked this because this is all part of an effective digital strategy. As people spend more time on their phones, it is imperative that our websites are optimized for mobile. It’s no longer a nice to have, it is a must have for potential customers to find you! Read about it here.



3.) 5 tech trends that will shape grocery in 2018

by: Jeff Wells

for: FoodDIVE

Why We Liked it: 

2018 is the year for disruption in the retail space. Taking a cue from Amazon and Walmart, many retailers are looking to enhance their e-commerce capabilities. This year, we expect to see more than just faster checkout times. From utilizing AI and blockchain to control inventory to voice ordering, we can expect the most successful retailers to digitally transform. We at Digital Authority Partners liked this because this disruptive technologies is inevitable. The most successful retailers will be ones to most quickly adapt a digital strategy. Read about it here.


4.) Ask Anything About: GDPR

by: Amberly Dressler

for: Website Magazine

Why we liked it:

For months, we have been hearing about how the General Data Protection Regulation (GDPR) will change the way we collect and use data. With it being less than 5 months away from being enforced, it is important to understand how this will impact your digital strategy. Website Magazine lays down the ins/outs of GDPR and what it means for US companies doing business with in Europe. We at Digital Authority Partners liked this because data security and consumer privacy should be paramount when implementing a winning digital strategy. When we are transparent to our customers about how data is collected and used, the company wins. Read about it here.

5.) National Australia Bank sees Amazon Alexa integration as pointing to the future of banking

by: Asha McLean

for: ZDNet

Why we liked it: 

Digital assistants are the way of the future and the world of banking is following suit. (READ: Soon, a mobile app may not be enough anymore!) ZDNet reports on National Australia Bank (NAB) and its Alexa integration to provide a seamless banking experience for its customers. We at Digital Authority Partners liked this because the most successful financial companies will integrate the latest digital trends to stay ahead. Read about it here.



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