| September 7, 2017

Best Marketing Blogs of the Week (9/7)


In this weekly article, we try and gather the most informative and actionable blog posts we have come across on the internets over the last week. At Digital Authority we love staying up to date in all things marketing and tech, and so we aim to share what we find with you!


1. Mobile & desktop SEO: Different results, different content strategies

by: Jim Yu

for: Marketing Land

best marketing blogs of the week

Why we liked it.

We all should be optimizing for SEO at this point. But how many of us pay attention to mobile SEO specifically? That’s right, mobile and desktop SEO are not the same. With more web traffic coming from mobile, nearly 60%, neglecting mobile SEO is becoming almost as bad as neglecting SEO as a whole! Unsure of the difference? Jim lays it all down for you in this informative article to start off our list for the week! Read the full article here.

2. Age Matters – Generational Marketing from Baby Boomers to GenZ

by: James Glover

for: Business 2 Community

best marketing blogs of the week

Why we liked it:

This is something we could not harp on more! Not all audiences are made equal. A big part of that has to do with age. The same product should be marketed differently to different age groups. If you aren’t sure of how to separate these groups out or want to add a few pointers to your arsenal of tricks for age segmentation, check out this article James curated for your reading pleasure. Read the full article here.

3. UX Case Study: ESPN’s Fantasy App

by: Sean McGowan

for: UsabilityGeek

best marketing blogs of the week

Why We Liked it: 

Are you a football fan? You are!? Great, this is going to combine two of your favorite interests; football and UX! Not a fan? Don’t worry, there is still plenty to learn in this learning article by Sean! This is a perfect example of how to break down the performance of an app’s UX design, which is important to any business in mobile app development or marketing! Read the full article here.

Looking to see how good your app is? Be sure to check out Digital Authority’s analytic services for the best insight on your website or mobile app, here.

4. Four Easy Ways to Stay Up-to-Date on the Latest Digital Marketing Trends

by: Larry Alton

for: Social Media Explorer

best marketing blogs of the week

Why we liked it:

Staying up-to-date on digital marketing trends is important to all digital marketers. It’s why we at DAP publish this blog every week! So other than this weekly post, how can you stay up-to-date on the latest? Larry lays it down in his post this week, helping you out with 4 simple ways to stay ahead of the rest! Read full article here.

5. 16 steps to make outstanding landing pages that readers and search engines love

by: Kevin Allen

for: PR Daily

best marketing blogs of the week

Why we liked it:

On-page SEO is something we bring up a lot (just see the first article of the week if you don’t believe us), but how do you make it so readers love your SEO writing just as much as search engines? Kevin breaks it down in this week’s final blog! Don’t just be a robot and have the computers love it. It is at the end of the day all about the audience, so check the article out and appeal to all aspects of SEO, the people and the robots! Read full article here.

Need help with your SEO? Be sure to check out our unique approach to help you get the best approach, here.

That wraps up this week’s post. See you next week for more great blogs!

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