| August 24, 2017

Best Marketing Blogs of the Week (8/24)


As always, we have curated our 5 favorite posts from around the marketing and tech world to bring you new insight and updates from our world. At Digital Authority, we always try to learn about anything and everything new within our scope, and we hope to bring you some exciting new outlooks as well in these weekly posts.

1. The Challenges of Modern Marketers

by: Matt Tharp
for: Business 2 Community

best marketing blogs of the week

Why we liked it.

Marketing is always changing, and recently it is only evolving faster than ever. What is even more newsworthy is that CMO spending is going to pass CIO spending in Technology this year. What does mean? It means marketers need to be on their toes to capitalize on this shift. Matt takes us through a day in the life of a modern day marketer in an informative article here.

2. Air Canada chief highlights what not to do in a media interview

by: Brad Phillips
for: PR Daily

Best marketing blogs of the week

Why we liked it:

No matter who you are, interviews are important. Whether it’s trying to get a new job, talking to the media, or trying to get a new client, interviews of all sorts are vital to business. Who better to show us what to avoid than the chief executive of Air Canada. In this article, Brad outlines the mistakes made by the chief in a recent interview with the media and why he went wrong. Read the full article here.

3. How to Leverage Behavioral Data Across Your Company

by: Jonathan Cabin
for: Kissmetrics

best marketing blogs

Why We Liked it: 

Understanding your customers is one of the most (if not the most) important things you can do as a company. If you understand the needs of who you are offering a service for, you can ensure product optimization, meeting needs, filling niches etc. One way to understand your customers is through data, specifically online analytics. In an article that is a must-read for anyone with an online business or website, Jonathan shows simply how to leverage the behavioral data of your customers to boost your company to the next level. Read the full article here.

4. The Power of Micro-Influencers: How to Find the Right Social Media Influencers for Your Campaigns

by: Ismael El-Qudsi
for: MarketingProfs

best marketing blogs of the week

Why we liked it:

If you aren’t reaching out to social media influencers, you are missing out on a big opportunity for successful marketing. Today micro-influencers are more like macro-influencers because of the reach they have amongst potential customers. Reaching out to them can be the change between a failing product and a very successful one. In this actionable article, Ismael readily shows you how to find the right social media influencers for your campaign to help boost your marketing up a notch. Read the full article here.

5. How to Be a Great Storyteller

by: Jay Tellini
for: Social Media Explorer

best marketing blogs of the week

Why we liked it:

Marketing is often about how you tell your story just as much as it is the story itself. In this post, Jay gives us the highlights of a podcast episode on how storytelling helps with marketing. Whether you find yourself an avid deliverer of content, or are justing breaking into the industry it is also good to touch up on the basics and make sure you hit all these marks on the best ways to tell your content story. Read the whole article here.

That wraps up this week’s post. See you next week for more great blogs!

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