What You’ll Learn in this White Paper
Google E-A-T standards (an acronym for Expertise-Authoritativeness and Trustworthiness) began as an internal Google document designed to inform the engineering team on whether a specific Google update “worked” or not. But in one way or another, it has impacted your website’s ability to rank highly in search results more than you can imagine. Until now!
But over the last few years, E-A-T standards, which do NOT immediately impact search results, have become increasingly more important in how Google’s algorithm works. That’s because, since 2018, there have been at least two dozen updates to the Google algorithm (that we know about), which had a clear E-A-T informed component.
Businesses struggling to improve their search engine optimization presence online are left wondering. What is E-A-T? Why do I care about it? How does E-A-T work? What do I need to do to be compliant with E-A-T standards?
In this white paper – we answer these and many other questions tied to E-A-T. And most importantly, we provide a clear, actionable, and easy-to-follow roadmap for you. Suppose you work in the healthcare industry, financial services, or eCommerce, or you are a B2B company. In that case, this white paper lists each major tactic you can deploy on your website today to be E-A-T compliant.
White Paper highlights
Table of contents
How Google’s E-A-T Strategy Changed Over the Years
Questions That Validate if a Website is Trustworthy
Top 3 E-A-T Components
Pillars of the E-A-T Google Strategy
Expertise & Page Quality
Your Money or Your Life
2019: Everyone Else + Local Sources
2021: Websites Technical Improvements Rollouts
2022: New algorithm updates impacting E-A-T
Download Google E-A-T: When Google Trusts Companies, Websites & Writers
Have questions about this white paper?