At its core, digital strategy takes the goals and objectives of your organization and applies them to the digital space. A robust strategy prioritizes a set of digital features and functionalities based on key performance indicators, the competitive landscape, and your company’s goals.
A digital strategy is successful if your team can define and prioritize a minimum viable product and its requirements, the business case behind a feature, the ideal user experience, development needs, and the right marketing of its features.
At Digital Authority Partners, we’ll help you do it all.
A leading B2B IT services and solutions company was looking to implement an end-to-end digital strategy for its four major multi-language, customer-facing sites across North America.
We worked with the client to build five agile teams in a startup environment. Collaborating with leaders across the company to understand their goals, we created a comprehensive digital strategy that aligned with the company’s business and strategic objectives. Additionally, we helped define the product vision and its structure, team KPIs, and the roadmap to help meet these targets.
A leading US retailer sought to expand its online reach, engaging Digital Authority Partners to help improve its product management approach, practices, and methods.
We worked with the company's digital product management leadership and team to help them improve their digital product execution with a combination of comprehensive services ( analytics monitoring, design & product management).
A well-funded startup sought Digital Authority Partners’ expertise to help with an end-to-end digital product implementation that included customer user flows, business and marketplace rules, user experience and design, web and app development, and marketing strategy. Additionally, the company wanted a fast adoption of its platform by both suppliers and customers to scale quickly and become competitive in a crowded digital space.
We worked with the company’s CEO and venture capitalists to define the product’s market opportunity, competitive advantage, end-to-end user experience, development needs, and marketing strategy.
Digital Authority Partners can help you. Here’s how: