Public Relations

Public relations (PR) serves as the voice of your company, building and strengthening your brand through positive, persuasive, and consistent messaging. It is the process of communication between your business and the public, encouraging them to promote your brand, buy your products, and support your point of view.
Public Relations - Digital Authority Partners

Our approach

Find the influencers

01. Find the influencers

With their large online subscriber base and social media followings, connecting with influencers and niche promoters within your industry is one of the most successful PR techniques used to establish authority and brand awareness. Because customers tend to place more trust in third party reviewers, garnering the support of influencers plays a key role in strengthening your brand’s credibility.

Build relationships with influencers

02. Build relationships with influencers

We use social media to monitor and engage directly with targeted influencers. To gain their attention, we create custom articles designed specifically to appeal to both the social influencer and their audience.

Form reliable partnerships and connectionse

03. Form reliable partnerships and connections

We broker guest posts on influencers’ blogs that link back to your site, improving your domain authority and Google rankings. In addition, we negotiate compensation, incentives, sponsored content, and product placement to drive up engagement, sales, reviews, and endorsements.

Place content where it counts

02. Place content where it counts

We work with a variety of media outlets in select industries to place guest blogs, interviews, and quotes from your company in high-traffic articles on authoritative media outlets.

Why it works?

01.
Value, from the get-go
By choosing topics of interest to both your customer and your influencer, our PR strategies are proven to generate both immediate and long-term value.
02.
Establishes your brand
Drive awareness to your brand by leveraging your influencers’ large digital audience.
03.
Builds your brand
When influencers market your company, their audience takes notice – and you will, too. The more mentions your company receives, the more social media followers you’ll gain.
04.
Improves your rankings
Influencers increase referral traffic and improve your search results ranking when they link back to your site. And the greater number of external sites linking back to your content, the higher your domain authority.

Our solutions include


Communications Strategy

Influencer Outreach

Content Placement

Sponsorships

Press Releases

Local Events
Public Relations - Digital Authority Partners

Get your brand noticed.

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