What You’ll Learn in this Research Report
In one week, 800 million executive buyers use ChatGPT to find B2B software, but only 3-5 brand names appear at the top of that list. You avoid paying up to 4 times more for qualified leads by making sure AI mentions you first.
This research report shows you where you’re invisible and how you can fix it.
Confidence in AI results is growing for a third of buyers in the B2B landscape, and for many, it’s become the first place to look over traditional search. A brand that comes up as a suggestion is more likely to win 80% of deals. Early visibility matters most.
AI search presents an opportunity to appear where buyers are actively seeking information. The expert approach outlined in this report helps B2B marketers move toward lower cost per lead and stronger visibility when AI recommends categories to explore. This report highlights common pipeline gaps and provides guidance on addressing blind spots, ensuring AI sees a complete and consistent picture of your business.
Research shows that 94% of B2B buyers trust AI summaries, so even if you show up top in Google result pages, B2B buyers might miss you.
AI visibility matters because buyers trust it. Once you know how to fix and measure your AI presence, the pipeline improves.
Whitepaper highlights
B2B buyers move through the sales funnel from problem to decision with AI guidance. This AI search research paper reveals what buyers are asking and what AI reveals in response.
Understand the visibility shortfall by comparing the source of discovery with how generative engines translate it for relevance.
Traffic is slowing, so what do you do? This research report compares search engine rankings with AI results.
AI platforms have unique functionality. Learn the key differences to optimize your strategy for visibility across all channels where your B2B buyers look.
Table of contents
1. What Buyers Are Asking AI
—
Common Questions Depending On The Buyer Stage
—
Why AI Visibility Now Drives B2B Discovery
2. When AI Visibility Works
—
A Case Study Reveals Challenge and Results
—
The Digital Authority Partners Approach
3. Why Most B2B Companies Are Invisible
—
Explore Visibility Sources and What AI Wants From Them
—
The Zero-Click Problem
4. What The Research Tells Us
—
Change The Way You Think About Demand Generation
—
The Real Evidence About B2B Buyer Habits
5. The 5-Minute AI Visibility Test
—
Check Your Visibility Before Your Next Pipeline Meeting
—
Learn the 4 Pillars of AI-Search
6. SEO vs GEO: What's The Difference?
—
Same Factors, Different Requirements
—
Content AI Actually Cites and How to Optimize
—
Technical Implementation Checklist for Your Development Team
7. How Each AI Platform Differs
—
Learn What Helps Various Platforms Discover Your Brand
—
ChatGPT vs. Claude vs. Perplexity vs. Google AI
8. The 48-Hour Quick Wins
—
Quick Plans for Improvement
—
How to Fill Content Gaps
—
Impact Expectations
9. Measure AI Visibility
—
Weekly and Monthly Leading and Lagging Indicators
—
ROI Math to Measure Investment
—
20-Minute Audit Service
The 2026 AI Search Research Report for B2B Marketing Leaders
Download our 2026 AI Search Research Report for B2B Marketing Leaders
Free download. No sales call required.
×