Consulting Agency

Q: What are the benefits of using external marketing consultants?

According to Psychology Today, behaviors take an average of 66 days to become habitual. Likely, most of your employees have formed habitual ways of operating and thinking about your business. Even when company cultures are good, sometimes habitual ways of doing things can hinder growth and profitability. Consultants bring experienced, fresh perspectives. Agency consultants are immersed in digital formats with a range of clients and industries at various business stages. They have a good understanding of the digital opportunities and strategies that perform best for different business types at specific stages.

Get fresh, impartial, experienced outside perspectives to drive your digital business forward. Our consultants advise on design, development, technology, strategy, SEO, SEM, content marketing, email marketing, media buying, and marketing automation. We have proven experience with harnessing digital power to move businesses from where they are to next-level growth and profitability.

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92 %

Of landing pages developed by DAP rank in top 3 search results

88 %

Of mobile users who land on pages developed by DAP visit within a week

89 %

Of our customers said our content marketing increased leads

69 %

Of customers said they improve ROI measurability by working with us

72 %

Of customers said their data analytics improved while working with us

AWARDS

OUR PROCESS

FAQ

RESULTS

Fractional Expertise For All Your Needs

We provide interim, fractional and part time C-suite expertise for every critical role within an organization.

B2B Fractional Chief Marketing Officers

Interim Chief Marketing Officers

Part-time Chief Marketing Officers

Fractional CMOs for Startups

Digital Strategy Consultants

Other CMO Services

Fractional Chief Digital Officers

Interim Chief Digital Officers

Fractional Chief Product Officers

Fractional Chief Technology Officers

Fractional Chief Financial Officers

Fractional Regulatory Compliance Officers

Fractional Chief Human Resource Officers

Marketing Strategy Consultants

Helping Businesses Reach
New Levels of Profitability and Growth

Increased online revenue for one of Oracle Solutions largest partners by 27%

Helped leading Chicago-based PR firm increase its lead generation by 2.6X

Increased online leads for major monitoring device manufacturer by 50%

Call or Text: (888) 846-5382

Our Clients Love Us, and They Tell the World About it

What Our Clients Say About Us

“DAP is absolutely incredible to work with! They are so sharp and know exactly what they are doing. They have a proven process they walk their clients through that allows the client to take things in bite sized pieces so as not to have the project seem overwhelming. I know a ton of companies in the same field, but DAP is by far and away ahead of the pack. They are tremendous!”

Bill Himmelstein CEO & Founder of Tenant Advisory Group

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“Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.”

Zak Higson Executive Vice President of Signature Analytics

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“Digital Authority has helped my company in a number of ways that will result in record profits. Being more "old school" in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.”

Mark Meyer CEO & Founder of E&M Strategic Real Estate

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“Digital marketing is broad, and Digital Authority Partners understands it from soup to nuts. They get that we need to have the right backbone and infrastructure, including the website's framework and the flow of the content. The team also knows what other pieces matter and what people care about. Good marketers need to know their numbers, and that's something they're really strong at.”

Rose Lee Fractional CMO at DecisionLink

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Schedule a consultation with a DAP expert today and find out what we can do for your business.

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Clutch

Leading Marketing Strategy Firm

$healthcare fractional cmo$

Clutch

Top Digital Marketing Company in Chicago

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Clutch

Chicago's Top Marketing Strategy Firm

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CES

Award-Winning Innovators in Interconnected Digital Strategy at CES

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Time Magazine

Trailblazers in the Top 100 Digital Innovators by Time Magazine

UpCity

Top Digital Agency on Upcity

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Clutch

Distinguished as One of the Top 1000 Global Companies

Clutch

Recognized as a Top SEM Company

Why Consider a
Digital Consulting Agency?

Consulting is about managing growth (or the lack of it) in the digital space by developing strategies and tactics to overcome challenges and capitalize on opportunities.

Our digital consulting services help startups takeoff, rapidly growing businesses manage growth, and lift plateauing brands to the next level. We have a finger on the pulse of digital and consumer trends because our daily work is with clients needing direction in all aspects of digital marketing. We know first-hand what works and why. Our lead consultants are executive level marketers with verifiable marketing transformation and leadership experience.

After analyzing your business, our experienced consultants can see where you stand. They compare that against other businesses in your market, then they anticipate, and strategize the most logical next steps to take based on your goals, budget, timeline, and resources.

Meet With One Of Our Consultants Today.

Book a meeting today

Fundamentals of
a Digital Consulting Agency

How do we deliver exceptional results for our clients?

1

Discuss Your Goals

Speak with you and your team to learn more about your challenges and the opportunities you see. We also discuss your desired goals, outcomes and expectations.
2

Analyze Your Business

Conduct a comprehensive SWOT analysis of you and your competitors or home in on specific elements of your digital ecosystem.
3

Strategic Planning

Prepare a roadmap of our recommended strategies, planning the steps we will take to reach your desired outcomes. This includes timelines, key performance indicators and budget. Under Roadmap our recommended strategies, planning out the steps we’ll take in reaching your desired outcomes with timelines, KPIs, and budget.
4

Implementation Assistance

Depending on your needs, we will provide the leadership and resources for initiating your strategic plans.
5

Ongoing Analysis and Optimization Support

We will analyze your progress against projected expectations, recommend optimizations and further opportunities for reaching your goals.

Frequently Asked Questions For A
Digital Consulting Agency

Why should I hire a digital consulting agency?

Working with a consulting agency is beneficial for companies in myriad ways. Consulting agencies provide experienced fresh perspectives on adjustment to increasing demand, direction on managing growth, assistance with digital transformation and demonstrating ways to achieve increasing operational efficiency. They can also direct the preparation of needs assessments and ways to boost ROI.

Consulting agencies that regularly deal with the challenges you may now experience are well prepared to help you overcome challenges, capitalize on opportunities, and provide you with strategic guidance.

What should I expect from a digital consulting agency?

Your consulting agency works with you, in part by evaluating and addressing your needs. After you agree to work with an agency, the agency will present you with a scope of work detailing the services they will provide and/or the consulting retainer hours.

Next, they will go through a discovery phase in order to learn all they can about your business, competitors, and specific challenges. From there, expect a detailed strategic plan with budgets, timelines, and key performance indicators.

Depending on your arrangement, the agency may leave implementation to your team, or provide you with the resources needed to initiate the plan. In either case, the agency continues to support you by analyzing and optimizing plans throughout the implementation phase.

What are the benefits of using external marketing consultants?

According to Psychology Today, behaviors take an average of 66 days to become habitual. Likely, most of your employees have formed habitual ways of operating and thinking about your business. Even when company cultures are good, sometimes habitual ways of doing things can hinder growth and profitability.

Consultants bring experienced, fresh perspectives. Agency consultants are immersed in digital formats with a range of clients and industries at various business stages. They have a good understanding of the digital opportunities and strategies that perform best for different business types at specific stages.

Do I need a marketing agency?

Working with an agency rather than hiring in-house talent has several advantages. Digital marketing has many facets. It’s unlikely one person has sufficient experience in all the relevant areas. Agencies have teams of resources covering all aspects of the digital field.

Another benefit of working with an agency is that you can hit the ground running. Finding and recruiting talent is costly and time consuming.

Cost – agencies have set hourly rates for design and development. These are disclosed when determining the scope of work, so you get a level of transparency before deciding to purchase.

Agency marketing services are typically paid as a percentage of ad spending. This is a benefit because the cost is fixed and is nearly always lower than the cost of hiring full-time in-house staff.

Is hiring a digital consulting agency worth the cost?

It isn’t uncommon for our clients to experience returns of $5-$7 for every dollar spent on our services. Even companies with in-house teams find value in outside consulting services.

Hiring consulting services with a clear image of what you want to accomplish helps you maximize the value of the partnership. Scope creep can hinder efforts, however. Keeping consultants focused on well-defined goals with clear performance indicators will ensure that you get the most value for your money.

How much does digital consulting cost?

Hourly consulting rates depend on the services provided, but typically range from $150-$350/hr with a minimum $5000 monthly retainer. Marketing and advertising consulting services are included in service management fees which are billed as either a flat monthly rate or in tiers as a percentage of ad spending. Contact us to discover the affordability of our consulting services.

You will be in
great company.

Our Consulting Case Studies

E-commerce

Frommer’s

5.2X improvement in time on site
39% increase in effective Cost Per Thousand Impressions (eCPM) revenue
200K subscribers receive the newly optimized email campaign

View case study

E-commerce

Fresh Thyme

70+ locations overhauled with new template
47% increase in “near me” clicks
10% increase in overall searches compared with previous year
93% increase in map views

View case study

Government

Technology

City of Springfield

Two data-backed reports on high-speed broadband for the city of Springfield and feasibility of a new tech hub
Positioned the City of Springfield to move forward with the Rebuild IL grant application process
Presented findings to Springfield city council

View case study

Schedule Your
Free Consultation

Have questions about our Digital Consulting Agency? Schedule a consultation with a DAP consultant today and find out what we can do for your business.

Michael Reddy

Chicago, Illinois

Why Companies Choose Our Digital Consulting Agency

We’re Experienced.

Deep, verifiable experience with driving businesses forward using digital marketing. Consistent record of producing 5X-7X return on marketing spend results for clients.

We’re On-Time and On-Budget.

At DAP, we actively beat timelines, going the extra mile to make sure your business sees the results that it deserves. Your team of consultants will work with you to deliver fast, measurable results within the budget that works for you.

We’re Award-Winning.

“Best Digital Agency Award” winners. TIME Magazine Innovation Award winners. Web Marketing Association “Outstanding Achievement Award” winners.

We’re Focused on the Future.

Our expert consultants stay up to date by spending up to 20% of their time attending events, conferences, and reading about the latest in marketing.

Industry Results

Software as a Solution

We achieved a remarkable 200% increase in Sales Qualified Leads year over year by rebranding a client’s platform, implementing a refined SEO strategy, and strategically aligning marketing with sales enablement efforts tailored to SaaS-focused buyer personas.

Franchise

Our Fractional Executives transformed a franchise with 160+ locations, boosting sales by 16% in just one year. Our approach drove more foot traffic, enhanced their social media presence, and revamped their website and paid media strategy, delivering outstanding results.

Healthcare

Helped one of the largest healthcare device manufacturers in America generate 4X more sales than originally forecasted through our FCPO, FCMO & FCTO executive expertise.

eCommerce

We helped a client achieve a 9.65X return on marketing spend by strategically optimizing SEO, paid media, and email marketing efforts.

Legal

Our fractional executive experts helped a leading personal injury firm generate 40% more cases & 28% more revenue within a year of working with us.

Professional Services

Helped a 13-year-old BPO company double revenue & headcount and reach position 2,248 of the Forbes 5,000 fastest-growing companies through the power of SEO & conversion rate optimization within 18 months.

Fintech & Financial Services

Helped a payment processing company increase transactions by 2 billion dollars and profits by 17% within 9 months of working with our fractional experts.

Manufacturing

Our transformative marketing strategy boosted an industry leader’s website engagement by 23% and delivered an impressive 7X ROI.

Education

We achieved a 420% increase in lead generation for an educational platform through an ROI-focused marketing campaign that utilized paid search, email marketing, HubSpot automation, and advanced analytics.