Frequently Asked Questions For A
Digital Consulting Agency

Working with a consulting agency is beneficial for companies in myriad ways. Consulting agencies provide experienced fresh perspectives on adjustment to increasing demand, direction on managing growth, assistance with digital transformation and demonstrating ways to achieve increasing operational efficiency. They can also direct the preparation of needs assessments and ways to boost ROI.

Consulting agencies that regularly deal with the challenges you may now experience are well prepared to help you overcome challenges, capitalize on opportunities, and provide you with strategic guidance.

Your consulting agency works with you, in part by evaluating and addressing your needs. After you agree to work with an agency, the agency will present you with a scope of work detailing the services they will provide and/or the consulting retainer hours.

Next, they will go through a discovery phase in order to learn all they can about your business, competitors, and specific challenges. From there, expect a detailed strategic plan with budgets, timelines, and key performance indicators.

Depending on your arrangement, the agency may leave implementation to your team, or provide you with the resources needed to initiate the plan. In either case, the agency continues to support you by analyzing and optimizing plans throughout the implementation phase.

According to Psychology Today, behaviors take an average of 66 days to become habitual. Likely, most of your employees have formed habitual ways of operating and thinking about your business. Even when company cultures are good, sometimes habitual ways of doing things can hinder growth and profitability.

Consultants bring experienced, fresh perspectives. Agency consultants are immersed in digital formats with a range of clients and industries at various business stages. They have a good understanding of the digital opportunities and strategies that perform best for different business types at specific stages.


Working with an agency rather than hiring in-house talent has several advantages. Digital marketing has many facets. It’s unlikely one person has sufficient experience in all the relevant areas. Agencies have teams of resources covering all aspects of the digital field.

Another benefit of working with an agency is that you can hit the ground running. Finding and recruiting talent is costly and time consuming.

Cost – agencies have set hourly rates for design and development. These are disclosed when determining the scope of work, so you get a level of transparency before deciding to purchase.

Agency marketing services are typically paid as a percentage of ad spending. This is a benefit because the cost is fixed and is nearly always lower than the cost of hiring full-time in-house staff.

It isn’t uncommon for our clients to experience returns of $5-$7 for every dollar spent on our services. Even companies with in-house teams find value in outside consulting services.

Hiring consulting services with a clear image of what you want to accomplish helps you maximize the value of the partnership. Scope creep can hinder efforts, however. Keeping consultants focused on well-defined goals with clear performance indicators will ensure that you get the most value for your money.


Hourly consulting rates depend on the services provided, but typically range from $150-$350/hr with a minimum $5000 monthly retainer. Marketing and advertising consulting services are included in service management fees which are billed as either a flat monthly rate or in tiers as a percentage of ad spending. Contact us to discover the affordability of our consulting services.

You will be in
great company.

Our Consulting Case Studies

Frommer's website


  • 5.2X improvement in time on site
  • 39% increase in effective Cost Per Thousand Impressions (eCPM) revenue
  • 200K subscribers receive the newly optimized email campaign
View case study

Fresh Thyme

  • 70+ locations overhauled with new template
  • 47% increase in “near me” clicks
  • 10% increase in overall searches compared with previous year
  • 93% increase in map views
View case study

City of Springfield

  • Two data-backed reports on high-speed broadband for the city of Springfield and feasibility of a new tech hub
  • Positioned the City of Springfield to move forward with the Rebuild IL grant application process
  • Presented findings to Springfield city council
View case study

Schedule Your
Free Consultation

Have questions about our Digital Consulting Agency? Schedule a consultation with a DAP consultant today and find out what we can do for your business.

Why Companies Choose Our Digital Consulting Agency

Asset 4

We’re Experienced.

Deep, verifiable experience with driving businesses forward using digital marketing. Consistent record of producing 5X-7X return on marketing spend results for clients.

Asset 5

We’re On-Time and On-Budget.

At DAP, we actively beat timelines, going the extra mile to make sure your business sees the results that it deserves. Your team of consultants will work with you to deliver fast, measurable results within the budget that works for you.

Planning Team
Team Analysis
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We’re Award-Winning.

“Best Digital Agency Award” winners. TIME Magazine Innovation Award winners. Web Marketing Association “Outstanding Achievement Award” winners.

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We’re Focused on the Future.

Our expert consultants stay up to date by spending up to 20% of their time attending events, conferences, and reading about the latest in marketing.

Learn More About Our
Digital Consulting Agency

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