Increased patient enrollment for a mental health provider with 20+ locations across the US.
Geode Health is a Chicago-based mental health organization providing outpatient mental health services for adults and children in the United States with 20+ locations. The company plans to expand to 200 locations within the next two years. Geode Health hired DAP to attract a steady stream of patients by helping the company rank highly in Google search results in competitive markets across Illinois, Texas, and North Carolina. DAP created a scalable SEO strategy to ensure that every location & service would be at the top of search results.
Geode Health was opening new locations quickly and needed to determine the best marketing strategies to enroll new patients.
The mental health industry is well known for having extremely expensive keywords, leading to a very high cost per new patient when running PPC campaigns. Geode Health knew that by investing in local SEO, they’d see a 7X lower cost of acquisition than paid search.
Geode Health is looking to open hundreds of locations within a few years and needs to book its clinicians’ calendars with appointments for upcoming visits.