Geode Health
Geode Health achieved #1 rankings in 11 clinic locations and grew organic traffic 26X through a scalable, multi-location local Search Engine Optimization (SEO) program led by Digital Authority Partners. Across its clinics in Illinois, Texas, and North Carolina, Geode Health ranked for over 1,500+ local keywords in the mental health industry.
Geode Health was one of the fastest-growing mental health providers in the United States, providing accessible, affordable, and effective outpatient care across 20+ clinics in Illinois, Texas, and North Carolina.
How We Helped Geode Health
Project Summary
Geode Health was a Chicago-based mental health organization providing outpatient services for adults and children across 20+ U.S. locations, with plans to expand to 200. Geode Health hired Digital Authority Partners to attract a steady stream of patients by ranking highly in Google across competitive markets in Illinois, Texas, and North Carolina. This early, scaled program, which ranked 11 clinic locations at #1 simultaneously across three states, remains one of DAP’s foundational proof points for multi-location local SEO in healthcare.
The Challenge
No Marketing Plan No Scalable Acquisition Plan
Geode Health was opening new locations quickly and needed to determine the best marketing strategies to enroll new patients.
High Cost of Acquisition 7X Costlier Paid Search
Mental health keywords are among the most expensive in paid search, driving a very high cost per new patient. Geode Health knew local SEO could deliver a 7X lower cost of acquisition than Price-Per-Click campaigns.
Ambitious Growth Goals Hundreds of Planned Locations
Geode Health was looking to open hundreds of locations within a few years and needed to book its clinicians' calendars with appointments for upcoming visits.
Multi-Location Scale Every Clinic, Every Market
Ranking dozens of location pages at the top of local search simultaneously across Illinois, Texas, and North Carolina required a repeatable, scalable SEO system.
How we Helped Geode Health
Local SEO Strategy & Market Research
We built a full-funnel local SEO strategy, beginning with competitive research and a multi-year roadmap.
- Analyzed the top 10 competitors' strengths, weaknesses, and opportunities
- Built a multi-year local SEO roadmap so every location could rank
- Multi-channel content strategy across local landing pages, blog, and guest posts
Website Design & Conversion Optimization
DAP implemented an overall website strategy that increased conversion rates and form submissions across all locations and services.
- Redesigned the locations, providers, and individual location pages
- Applied conversion-rate-optimization best practices to turn visitors into appointments
- Configured analytics to track online appointments and contact requests
Location Pages, Technical SEO & Link Building
An end-to-end local SEO program: a page for every city, directory listings, technical SEO, and authority backlinks.
- Launched SEO-optimized local landing pages for each location
- Built local directory listings and resolved technical SEO issues
- Published 70+ guest articles securing backlinks for every location
What we Achieved
Geode Health began ranking in Google in under two months across its clinics, at roughly 7X lower cost than paid ads would have required. Top-ranking location pages for psychiatry, couples counseling, and mental health services turned local search into a steady, low-cost source of new patient appointments.
Geode Health quickly ranked for hundreds of new keywords across all locations in record time. All were new since engaging DAP. Several new location pages broke into the top three results within a week of launch, compounding visibility as more clinics came online.
Geode Health went from around 15 branded keywords ranking in 2021 to over 1,500 relevant local keywords ranking in 2022. Coverage spanned high-intent terms like mental health services in Allen, Texas and West Loop psychiatry, capturing patients actively searching in each market.
"DAP not only stepped up to help Geode Health build its local, clinic-based SEO approach but also served as our digital go-to group, fully invested in our strategy and the success of the roll-out. Within a matter of weeks, not months, we began to see key terms ranking among the top 5. DAP proved themselves to be a great partner."
