Geode Health
Increased patient enrollment for a mental health provider with locations across the US.
Number of locations ranking #1 on Google
11
Increase in organic keywords ranking
year over year
year over year
26X
# of local keywords ranking
1,500+
Before Geode Health began to ramp up its clinic openings, we developed a strategy to build the funnel, starting with driving awareness. We focused on building our SEO process from the start – we knew it would take some time to build the requisite content and backlinks to rank, but we knew this was the smart way to approach the marketplace. We put SEM in place to provide the initial boost but knew that an effective SEO strategy and build-out would be the longer-term road to success.
Given this focus, we reached out to Digital Authority Partners to help us do the heavy lifting and drive this program for us. I had experience with DAP at another company, and I knew they would be the best partner as they brought strategic SEO insight, expertise, and the capabilities to build it for us. DAP not only stepped up to the plate to help Geode Health build its local SEO, clinic-based approach but also willingly stepped in to serve as our digital go-to group, answering almost any question we could come up with. They were fully invested in our strategy and the success of the roll-out. Within a matter of weeks, not months, we began to see key terms ranking among the top 5. DAP proved themselves to be a great partner (again!).
Given this focus, we reached out to Digital Authority Partners to help us do the heavy lifting and drive this program for us. I had experience with DAP at another company, and I knew they would be the best partner as they brought strategic SEO insight, expertise, and the capabilities to build it for us. DAP not only stepped up to the plate to help Geode Health build its local SEO, clinic-based approach but also willingly stepped in to serve as our digital go-to group, answering almost any question we could come up with. They were fully invested in our strategy and the success of the roll-out. Within a matter of weeks, not months, we began to see key terms ranking among the top 5. DAP proved themselves to be a great partner (again!).
Amy Parker
Vice President of Marketing at Geode Health - Chicago, Illinois
Project Summary
Geode Health is a Chicago-based mental health organization providing outpatient mental health services for adults and children in the United States with 20+ locations. The company plans to expand to 200 locations within the next two years. Geode Health hired DAP to attract a steady stream of patients by helping the company rank highly in Google search results in competitive markets across Illinois, Texas, and North Carolina. DAP created a scalable SEO strategy to ensure that every location & service would be at the top of search results.
The Challenge
Lack of marketing plan
Geode Health was opening new locations quickly and needed to determine the best marketing strategies to enroll new patients.
High cost of acquisition
The mental health industry is well known for having extremely expensive keywords, leading to a very high cost per new patient when running PPC campaigns. Geode Health knew that by investing in local SEO, they’d see a 7X lower cost of acquisition than paid search.
Ambitious growth goals
Geode Health is looking to open hundreds of locations within a few years and needs to book its clinicians’ calendars with appointments for upcoming visits.
How we helped Geode Health
We helped Geode Health create a comprehensive Local Search Engine Optimization strategy to reach its growth goals. Local SEO was the first step toward an integrated marketing strategy designed to scale our client’s patient acquisition efforts across all of their locations.
We analyzed Geode Health’s top ten competitors, their strengths, weaknesses, and opportunities, and built a multi-year local SEO plan to ensure each Geode Health location would be at the top of search results.
We developed a comprehensive content strategy across local landing pages, on-site blog content, and guest posts published in relevant healthcare publications to support Geode’s SEO efforts.
DAP created and implemented an overall website strategy that increased the website conversion rates and form submissions across all locations and services. Our team redesigned dozens of pages, implemented a variety of conversion rate optimization best practices, and configured Google Analytics to track online appointments & contact requests.
DAP created new page designs for the locations listing page, providers listing page, each location page, and more. These pages support the local SEO effort and other marketing tactics.
We developed and launched new SEO-optimized local landing pages for each location to drive traffic to the site & to book more appointments for Geode Health. These pages are mobile-friendly, fast, and optimized to convert visitors into appointments for our client’s clinics.
Our team implemented advanced analytics to accurately measure the effectiveness of each marketing channel by fully tracking from a site visitor through a new client. Geode Health now has visibility into all marketing channels effectiveness.
Digital Authority Partners created and implemented a comprehensive local SEO strategy to help each 20+ Geode Health locations rank at the top of search results. We improved the website’s design, brand copy, and blog content. We developed comprehensive location landing pages for each city. And we secured relevant backlinks for each location to increase organic traffic to the Geode Health Websites. Within three months of working with DAP, over 40% of all new appointments were attributed to our local SEO efforts.
DAP conducted a comprehensive local SEO review of the Geode Health website structure, local landing pages, local directory listings, Google My Business setup, local citations, technical SEO, website design, schema markup, online reputation, and more.
The DAP team created local directory listings to improve Geode Health’s local search relevance, increase its ability to outrank local competitors and provide valuable information to people looking for mental health care across the United States.
Our writers created and published SEO-optimized articles to improve Geode’s local search rankings and drive more website traffic. The content led Geode Health to rank at the top of search results for keywords like “mental health services allen texas” “mental health services west loop”, “West Loop psychiatry”, and 400+ other relevant mental health services keywords.
Our developers created structured data schema, improved metadata across the site, and provided recommendations to improve site speed to help Geode Health rank highly in local search results. These technical website optimizations helped boost organic rankings by 20% within a month of making these SEO-friendly website changes.
We wrote guest posts & secured high-quality backlinks to Geode’s location landing pages and supporting content. We published 70+ articles on healthcare-related blogs, magazines, and newspapers, which led our client to rank on page 1 of Google search results for each location.
What we achieved
11
Geode Health locations ranking #1 on Google
Our client started ranking in Google Search Results in less than two months by deploying the most comprehensive location pages for psychiatry, couple counseling, and mental health services. The cost associated with running paid ads against these keywords would have cost Geode 7X more per month than the SEO work done to achieve these top search results.
26X
Increase in organic keywords ranking Year over Year
Geode Health quickly started ranking for hundreds of new keywords across all its locations in record time. These were all new keywords the company never ranked for before engaging with Digital Authority Partners. Some new landing pages began ranking in the top 3 search results in less than a week of deploying new location pages.
1,500+
Local keywords ranking across the United States
Geode Health went from around 15 branded keywords ranking in 2021 to over 1,500 relevant keywords ranking in 2022. Some of the keywords in the top 3 Google search results include: mental health services allen texas, child psychiatrist west loop, west loop mental health services, behavioral health west loop, and more.
