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Business to Consumer (B2C) Marketing: Ultimate Guide
B2C (business-to-consumer) marketing is an array of best practices, strategies, methods, and tactics for promoting products and services to consume...
Resources
Resource Insights for modern digital strategists
Featured Articles
Celebrating the Holidays, Our Work, and Each Other
Last week, DAP held its annual holiday celebration at AceBounce. The entire team bonded over great food and some friendly competition at the ping p...
The Ultimate Guide to Achieving Website ADA Compliance
Here’s a thing 99.99% of companies don’t think about until they’re slapped with a lawsuit: website ADA compliance. Before you think, well, ADA com...
ADA Compliance: How the Wrong Font Size Can Get You Sued
The core principle of ADA web accessibility rules is to provide equal access to everyone on the web, including persons with a disability - and ADA ...
Other Articles
Mixpanel’s 2019 Product Benchmarks Report: A Sneak Peek
How many people have used your product recently? How many of your users keep coming back? These are the key questions we help our clients ...
A Simple Guide to Custom Healthcare Software Development
In an era when cutting-edge technology is transforming nearly every aspect of human life, healthcare organizations and providers need software solu...
Artificial Intelligence & The Pharma Industry: What’s Next
Artificial intelligence in Pharma refers to the use of automated algorithms to perform tasks which traditionally rely on human intelligence. Over t...
Optimizing User Experience Through A/B & Multivariate Testing
Here’s how most digital features are managed: A stakeholder (or product manager) has an idea. A team of user experience experts design an exp...
10 Key Digital Healthcare Analytics For Providers & Payers
Gone are the days when patients were just … well, patients. In today’s era of instant and digital everything, patients see themselves as consumers ...
