A Complete Guide to Content Marketing for Law Firms in 2020
In 2020, consumers are more savvy and aware than ever that they are being marketed to, especially online. Paid ads and promotions for products and ...
Resources
Resource Insights for modern digital strategists
Featured Articles
Lawyer Reputation Management
Attorneys, especially those who negotiate and litigate, know the importance of controlling a conversation. Often, the person who controls the conve...
Does Allowing Comments on Your Site Help With SEO?
Some companies see the comments section of their website blog page as a waste of time, as a potential home for trolls and spam links, and unimporta...
Why Your Brand Cannot Ignore Google Discover
If your business has any sort of online web presence, you know just how important Google is to your brand. You know that SEO is essential and that ...
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9 Vital Healthcare Website Design Tips for 2020
If the healthcare industry really needed another wake-up call to get its digital house in order, boy did 2020 deliver and then some. COVID-19 is...
Artificial Intelligence & Pharma: What’s Next?
Artificial intelligence in Pharma refers to the use of automated algorithms to perform tasks which traditionally rely on human intelligence. Over t...
Best Business Books You Should Read in 2020
Successful businesses don’t come out of nowhere. Success leaves clues, and smart entrepreneurs follow those clues. Magnates, b-school professors, a...
7/20 #ThreeMinutesADay: Why healthcare companies have a love/hate relationship with data
Three minutes a day takes bad business decisions away. Today\'s tip: The reason healthcare companies have a love/ hate relationship with data is...
The 23 Best Marketing Books Of All Time
DAP takes great pride in being one of Chicago\'s top B2C marketing, B2B marketing, and SEO companies. But we didn\'t become marketing experts overn...
