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Lizzie O'Rourke Vice President of Marketing
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Schedule Your Free Consultation with Our Fractional Executives Today

Contact us now to discover how our Fractional Executive Services can provide strategic leadership, improve efficiency, and drive growth for your business.



Top Digital Agency

Top B2B Companies

SEM Leader on Clutch
Inc 5000 Fastest Growing Companies

Inc 5000

America's Fastest-Growing Private Companies
Google Partner

Google Partner

healthcare fractional cmo

Top Marketing Strategy Company

Outstanding Achievemen in Internet Advertising

Outstanding Achievement in Internet Advertising

Internet Advertising Association

Fractional Executive Services: Maximize Growth with Flexible Leadership

Transform your business with the help of our fractional executives. Our C-suite experts bring industry-specific experience that companies enhance operational efficiency, drive innovation, increase revenue, reduce costs, and develop strategic initiatives. Here's what we bring to the table:

Strategic Leadership & Planning: Your growth demands strategies that align seamlessly with your objectives. Our expert fractional executives go beyond planning; they implement and scale your vision, bringing initiatives to life on time and on budget while achieving meaningful outcomes.

Innovation & Growth Strategies: Our fractional executives will identify and integrate cutting-edge strategies into your operations. Our pledge to you is simple: We will deploy the right strategies to enhance operational efficiency and unlock new growth opportunities for your organization. We’ve done this hundreds of times, and we will do it again!

Comprehensive Business Oversight: From strategic planning and operational assessments to team development and risk management, our fractional executives provide comprehensive oversight to your organization. We ensure your operations run smoothly and securely, positioning your organization for long-term success. Our expansive network of top-tier leaders, including Fractional CEOs, COOs, CIOs, CMOs, CSOs, CHROs, CFOs, and CDOs, will drive transformative change across your organization.

Flexible Expertise: Our fractional executives provide top-tier expertise without the full-time commitment, including scalable solutions tailored to your organizational needs. Whether you’re looking for help with a specific project or ongoing fractional leadership, we always deliver high-impact results to your business.

Meet Our Featured Fractional Executive: Rose Lee


Rose Lee is a seasoned international marketing, product marketing management, and customer success executive renowned for driving growth and profitability. She has a track record of success that spans from startups to $40+ billion enterprise organizations.

I firmly believe that successful marketing must deliver tangible results, such as increased sales, profits, and an expanding customer base. Clients often commend my ability to articulate the value of complex, multi-tiered services and products in a clear and compelling manner to customers.

I am frequently sought after by B2B and B2C clients to be a growth architect, serving as an interim/part-time Chief Marketing Officer, Chief Customer Officer, and Chief Product Officer. I specialize in diving deep into ROI Marketing & Analysis, Demand/Lead Generation, and Voice of the Customer marketing."

When it comes to achieving marketing success, Rose Lee is your trusted Fractional CMO

Schedule a Meeting with Our Fractional Executives Today

Discover how our fractional executive services can provide strategic leadership, improve efficiency, and drive growth for your business.

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How Our Fractional Executives Drive Success for Your Company

  • 1

    Assess Your Current Business

    Our fractional executives begin by evaluating your existing business operations, strategies, organizational structure, budget, P&L statements, and competitors. This comprehensive assessment identifies strengths, weaknesses, and opportunities for improvement, ensuring alignment with your business objectives.

  • 2

    Develop a Customized Strategic Plan

    We craft a detailed strategic plan tailored to your specific needs. This plan includes clear objectives, timelines, and actionable steps to drive your business forward, leveraging the unique expertise of our fractional executives.

  • 3

    Enhance Operational Efficiency

    By optimizing your business processes, our fractional executives ensure that your operations run smoothly and securely. This may include training programs, evaluating cutting-edge technologies, conducting resource audits, process audits, and creating workflows to align with best practices and industry standards.

  • 4

    Adopt Innovative Marketing Strategies

    We leverage the latest digital marketing tools and techniques to enhance your brand’s visibility and customer reach. Our strategies include advanced SEO techniques to improve search engine rankings, targeted content marketing to engage your audience, and social media advertising on platforms like Facebook, Instagram, and LinkedIn to expand your reach.

  • 5

    Leverage Data for Informed Decision-Making

    We set up robust data analytics frameworks to transform raw data into actionable insights. These insights drive strategic decisions and help measure the success of implemented initiatives, ensuring continuous improvement and growth. Our Fractional Executive Leaders have expertly implemented a range of advanced analytics platforms for our clients, including Google Analytics, Adobe Analytics, Microsoft Power BI, Tableau, Looker, and SAS Analytics, among others.

  • 6

    Foster a Culture of Innovation

    Our executives promote a culture of innovation and agility within your organization. By encouraging continuous learning and development, we ensure your teams can handle future challenges and seize new opportunities.

  • 7

    Facilitate Cross-Department Collaboration

    We work across all departments to ensure seamless integration and collaboration. This unified approach fosters a cohesive work environment, enhancing communication and efficiency while aligning all teams with your strategic goals.

  • 8

    Monitor and Optimize Performance

    Our fractional executives continuously monitor key performance indicators (KPIs) to track progress and optimize strategies. This ongoing holistic approach ensures that your business stays on course to achieve its objectives and maximize ROI.

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Fractional Executive Services: Frequently Asked Questions

How Much Do Fractional Executives Charge?

Our fractional executive rates range from $300 to $500 per hour. These rates are influenced by factors such as the executive’s level of experience, the client’s specific industry, the complexity of the business challenges faced, and the client’s minimum monthly commitment.

Integrating a fractional executive into your existing team and culture is a seamless process designed to maximize impact and ensure smooth collaboration. We thoroughly assess your company’s culture, values, and team dynamics, ensuring alignment with your business objectives. DAP’s tailored onboarding plan facilitates a smooth transition, including detailed introductions, an overview of ongoing projects, and clear role definitions. Our fractional executives establish regular check-ins and open communication channels, participating in team meetings and strategy sessions to build rapport and ensure coordination with existing efforts. 

Our fractional executives focus on empowering your existing team, providing mentorship and support to foster a culture of continuous improvement and innovation. Regular feedback sessions ensure continuous improvement and alignment with your team’s needs and goals. By following these steps, our fractional executive brings valuable expertise and fresh perspectives that drive your business forward while maintaining cohesion within your organization.

Measuring fractional executive services’ success and impact involves quantitative and qualitative approaches. We work together with your team to define Key Performance Indicators (KPI) that are aligned with your strategic objectives. The most common metrics our clients want us to cover include revenue growth, cost savings, process efficiency, and customer satisfaction. Regular tracking of these indicators provides a clear view of progress. Additionally, qualitative assessments through feedback from team members, stakeholders, and customers offer insights into leadership effectiveness and cultural integration. Meeting project milestones, financial performance improvements, and enhanced market positioning are also critical success measures. Operational improvements, such as increased productivity and quality control, along with employee development and retention, are vital indicators of a successful engagement. This holistic approach ensures that both immediate and long-term goals are met, driving continuous improvement and innovation within the company.

Interested in our Fractional Executive Services? You will be in great company!

Our Fractional Executive Service Case Studies



  • 4X the sales originally projected
  • Awards including Time innovation of
    the year, Top 100 global awards, & Best of CES
  • First FDA-approved watch-based
    blood pressure monitoring
View case study
Software as a Solution


  • 200% Increase in sales-qualified leads YoY
  • 178% Increase in Qualified Organic Traffic to the website in one year
  • 30.69% Increase in time on page across the website after the redesign
View case study
athena health


  • 140% increase in revenue-to-date
  • 40% increase in app engagement
  • 36% increase in surveys taken by the 2M+ doctors
    on the app
View case study

Meet Our
Fractional Executives

Have questions about whether Fractional Executive Services are the right fit for your business? Schedule a consultation with our experts today.

Why Companies Choose Our Fractional Executive Services

Asset 4

We’re Experienced.

Our fractional executives have deep experience driving businesses forward across various industries. Their work significantly improves operational efficiency, revenue growth, and strategic innovation.

Asset 5

We’re on Time and on Budget.

At DAP, we consistently meet or beat timelines, going the extra mile to ensure your business achieves its desired results. Our team of experts works with you to deliver fast, measurable outcomes within a budget that suits your needs.

fractional executive services
fractional executive services
Asset 6

We’re Award-Winning.

Our fractional executives are recognized leaders in their fields, with accolades such as “Best Digital Agency Award,” TIME Magazine Innovation Award, and Web Marketing Association’s “Outstanding Achievement Award.”

Asset 3

We’re Focused on the Future.

Our fractional executives are visionaries committed to staying ahead of industry trends. Our proactive approach ensures that your business benefits from innovative strategies, forward-thinking insights, and cutting-edge solutions that drive sustainable growth.

Industry Results

Software as a Solution

We achieved a remarkable 200% increase in Sales Qualified Leads year over year by rebranding a client’s platform, implementing a refined SEO strategy, and strategically aligning marketing with sales enablement efforts tailored to SaaS-focused buyer personas.


Our Fractional Executives transformed a franchise with 160+ locations, boosting sales by 16% in just one year. Our approach drove more foot traffic, enhanced their social media presence, and revamped their website and paid media strategy, delivering outstanding results.


Helped one of the largest healthcare device manufacturers in America generate 4X more sales than originally forecasted through our FCPO, FCMO & FCTO executive expertise.  


We helped a client achieve a 9.65X return on marketing spend by strategically optimizing SEO, paid media, and email marketing efforts.


Our fractional executive experts helped a leading personal injury firm generate 40% more cases & 28% more revenue within a year of working with us. 

Professional Services

Helped a 13-year-old BPO company double revenue & headcount and reach position 2,248 of the Forbes 5,000 fastest-growing companies through the power of SEO & conversion rate optimization within 18 months.

Fintech & Financial Services

Helped a payment processing company increase transactions by 2 billion dollars and profits by 17% within 9 months of working with our fractional experts.


Our transformative marketing strategy boosted an industry leader’s website engagement by 23% and delivered an impressive 7X ROI.


We achieved a 420% increase in lead generation for an educational platform through an ROI-focused marketing campaign that utilized paid search, email marketing, HubSpot automation, and advanced analytics.

Resources from our fractional blog

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