Achieve higher marketing ROI with Our Fractional CMO Services

Boosted online revenue by 27% for an enterprise software company.

Rectangle Created with Sketch.
Call or Text: (888) 846-5382

Our SaaS Clients LOVE Us, and They Tell the World About it

Google Logo
UpCity Logo
Clutch Logo

What Our SaaS Clients Say About Us

Tyson Schroeder Vhanti
Haylee Cavanaugh
Mark Meyer CEO & Founder of E&M Strategic Real Estate
Mark Meyer
Bijan Vafaei Head of Marketing at Wage
Bijan Vafaei
Sivan Galinsky Chief Marketing Officer at Brinks, Gilson, and Lione
Sivan Galinsky
Zak Higson Executive Vice President of Signature Analytics
Zak Higston
Lizzie O'Rourke Vice President of Marketing at DecisionLink
Bitmap
Cera Stan CEO & Founder
Cera Stan
arrow icon

Schedule Your Free Consultation

Schedule a consultation with a DAP expert today and find out what we can do for your business.

Marketing Strategy Company

Clutch

Leading Marketing Strategy Firm
Top Digital Marketing Company

Clutch

Top Digital Marketing Company in Chicago
Top Marketing Strategy Company

Clutch

Chicago's Top Marketing Strategy Firm
ces-seeklogo-210px@2x

CES

Award-Winning Innovators in Interconnected Digital Strategy at CES
time

Time Magazine

Trailblazers in the Top 100 Digital Innovators by Time Magazine
Upcity

UpCity

Top Digital Agency on Upcity
Top 1000 Companies

Clutch

Distinguished as One of the Top 1000 Global Companies
vison-img

What is a Fractional CMO for SaaS?

A "CMO-for-hire" or Fractional CMO for SaaS is an essential part of any SaaS company's growth marketing strategy. Our CMOs have specialized knowledge in areas such as branding, PPC, marketing automation, and talent acquisition. Their expertise is tailored to meet the specific needs of our SaaS clients. Hiring our Fractional CMOs is a must for any SaaS company looking to stay ahead of the competition and achieve long-term success.

Here are the top 3 benefits of hiring a Digital Authority Partners Fractional CMO for your SaaS business:

  • Immediate insights for SaaS success – Our Fractional CMO will create a powerful marketing strategy to help your business gain a competitive edge in the market.
  • Experienced marketing executives specialized in SaaS – Our Fractional CMOs possess unmatched expertise in SaaS marketing tactics. With decades of experience in the industry, our executives have a deep understanding of the complexities of the SaaS landscape, allowing them to drive growth, boost revenue, and acquire customers for your business with ease.
  • Team training for SaaS marketing excellence – Our Fractional CMOs offer expert guidance and training designed to empower your team with the skills and insights needed for highly effective campaigns.Get expert executive marketing leadership for your SaaS business with Digital Authority Partners today. Our Fractional CMOs deliver tailored solutions to drive your business to new heights. Our services are cost-effective and flexible, designed for SaaS companies at different growth stages. Choose us for unbeatable results.

Meet Our Featured

SaaS Fractional CMO

team-info

Rose Lee is an international marketing, product marketing management, and customer success executive who has delivered growth and profitability for organizations ranging from startups to $40+B enterprise SaaS organizations.

I believe successful marketing must drive new business and customer sales and be measured via bottom-line objectives: increases in sales, profits and customer base. Clients tell me I make the value of complex, multi-tiered services and products clear and compelling to customers.

I'm frequently called on by SaaS clients to be a growth architect and serve as an interim/fractional Chief Marketing Officer, Chief Customer Officer and Chief Product Officer who goes deep into ROI Marketing & Analysis, Demand/Lead Generation and Voice of the Customer marketing.

Schedule a Meeting with Our Fractional CMOs Today

Let’s discuss your marketing needs and discover how our Fractional CMOs can drive growth for your business.

calendar arrow

How Our Fractional CMOs Will Help Your SaaS Company Succeed

  • 1

    Audit your marketing initiatives:

    Our Fractional CMOs will conduct a thorough assessment of your current marketing strategies to identify strengths and areas for improvement.

  • 2

    Create a 12-month marketing roadmap:

    We'll develop a detailed and customized marketing plan for the next year, outlining clear objectives and actionable steps.

  • 3

    Optimize your online presence:

    Our experts will enhance your digital footprint, ensuring your SaaS company is visible and engaging across relevant online platforms.

  • 4

    Expand your marketing automation:

    We will execute advanced automation tools to streamline processes and improve customer interactions.

  • 5

    Implement effective search and media strategies:

    Our Fractional CMOs will use targeted search engine optimization and media tactics to boost your online reach and conversions.

  • 6

    Revamp branding, PR, and content marketing:

    Increase brand identity, public relations, and content efforts to resonate better with your target audience.

  • 7

    Hire the right talent and vendors for your marketing department:

    Our Fractional CMOs have years of experience in recruiting top marketing talent and reliable vendors to support your growth.

  • 8

    Monitor KPIs and optimize marketing spend:

    By constantly tracking key performance indicators, we will optimize your marketing budget for maximum ROI.

Show more
Foundation cmo

Fractional CMO for SaaS

Frequently Asked Questions

A SaaS fractional Chief Marketing Officer, also known as a CMO-for-hire, is an expert marketing consultant who specializes in the SaaS industry. Our experts work with mid-sized SaaS companies to provide invaluable strategic direction and spearhead marketing campaigns on a part-time basis.

A fractional CMO for SaaS businesses will conduct a thorough review of your current marketing efforts and develop a customized marketing plan for the next year. They can enhance your online presence, assess and enhance your marketing automation setup, devise and implement both organic and paid media strategies, overhaul your branding and content marketing strategies, help you hire the right marketing professionals, and monitor your marketing KPIs to maximize your marketing budget.

For SaaS companies, hiring a fractional CMO is essential to scale your marketing efforts. Their expertise in SaaS marketing strategies is crucial in navigating the unique challenges and opportunities in the SaaS market. By doing so, you’ll see a significant increase in growth and profitability for your business.

The fee for a fractional CMO in the SaaS industry can differ based on various factors such as the amount of work, industry, and the required expertise. Generally, the hourly rate ranges from $250 to $500, but this may vary depending on the complexity of your SaaS company and the fractional CMO’s experience level.

Fractional CMOs specialized in SaaS are used to remote work and can productively cooperate with your team through virtual communication tools. We offer our knowledge and skills to SaaS companies all over the world, regardless of their location.

Results achieved with a fractional CMO for SaaS depend on various factors, including the current state of your marketing strategies and your specific objectives. However, with their specialized knowledge and focused tactics, fractional CMOs can typically deliver significant progress within a few months of starting the collaboration.

Yes, fractional CMOs for SaaS focus on creating successful lead generation tactics and improving customer acquisition efforts. They can help with implementing lead generation campaigns, refining targeting and messaging, streamlining conversion funnels, and utilizing digital marketing channels to attract and convert potential customers for your SaaS product or service.

Choosing a fractional CMO can be a smart and cost-effective choice for mid-sized SaaS companies that don’t want to hire a full-time CMO. By hiring one of our fractional CMOs, you can benefit from our expertise and strategic guidance on a part-time basis, while avoiding the high overhead expenses that come with a full-time executive.

If you’re interested in hiring a fractional CMO for your SaaS business, you can get started by filling out our contact form or scheduling a consultation. We’ll discuss your unique marketing requirements, objectives, and timeframe, and connect you with a fractional CMO who specializes in the SaaS sector.

You’ll Be in Great Company

Our SaaS Fractional CMO Case Studies

DecisionLink
Software as a Solution

DecisionLink

  • 200% Increase in sales-qualified leads YoY
  • 178% Increase in Qualified Organic Traffic to the website in one year
  • 30.69% Increase in time on page across the website after the redesign
View case study
Unique Expertise
Software as a Solution
Financial services

KYROS

  • $3M New business secured during the first year due to marketing efforts
  • #1 Loyalty program lifetime value software ranking on Google
  • 13.54% The click-through rate on email (vs. ~2.5% industry average)
  • 15% Reduction in cost to serve by leveraging business intelligence solution
View case study
cove-markets-image-01
Software as a Solution
Financial services
Technology

Cove Markets

  • 52% Increase in PQLs YoY
  • 2,321% Increase in Qualified Organic Traffic to the website in 18 months
  • 81.12% Increase in time on page across the website after the rebranding
View case study

Schedule your free consultation

Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.

Why Companies Choose To Work With Our Fractional CMOs

  • We have an expert team of CMO specialists with an extensive track record of success.

  • Our CMOs-for-hire have worked with more than 100 companies over the last 5 years.

  • We provide forward-thinking fractional CMO experts who are well-versed in digital channels for the 21st century.

SECTION - FRACTIONAL-CMOs

Learn More About Fractional CMO for SaaS

SaaS SEO_Technology and business concept. On a white background, figures of businessmen look at wooden cubes with the inscription - SAAS
What Is SaaS SEO? How Does It Work?

Businesses that run on a software-as-a-service (SaaS) model need a broad reach to continue growing and remain competi...

Read Article
SaaS_SaaS - software as a service concept with person using a laptop computer
How Your SaaS Company Can Win Consistent SEO Success

The software-as-a-service (SaaS) market is thriving, but players face stiff competition. How do you stand out? By wor...

Read Article
saas_Cloud computing concept. Software as a Service. SaaS. Communication network.
How Can SaaS Companies Effectively Market Each Stage of the Sales Funnel?

Every SaaS business needs B2B (and B2C) SEO to make it big. That’s a fact, not sales talk to get you to hire a B2B SE...

Read Article
CMO

Still not sure if a Fractional CMO is right for your SaaS business?

We understand that deciding to hire a Fractional CMO is an important decision, especially in the competitive SaaS industry. You might be questioning if your company is ready or if the benefits outweigh the costs.

We understand that deciding to hire a Fractional CMO is an important decision, especially in the competitive SaaS industry. You might be questioning if your company is ready or if the benefits outweigh the costs.

However, many SaaS companies have found that bringing on a Fractional CMO from DAP is one of the most effective steps they can take to drive growth and outperform their competitors. In the world of SaaS, successful marketing is crucial to attracting and retaining customers.

If your marketing efforts fall short, your incredible SaaS solution may go unnoticed in the crowded market. Marketing’s goal is to establish your brand as a top choice in the minds of your target audience. Having a solid marketing strategy is imperative to prevent losing potential clients to rivals with better visibility, even if their product or service is not as superior.

To succeed in the SaaS industry, relying on chance for marketing is not enough. A solid marketing foundation is crucial for obtaining a significant market share and providing top-tier solutions. Many SaaS companies have found that partnering with Digital Authority Partners to hire a Fractional CMO is a beneficial and cost-effective option.

Read more
Do you want to grow in 2024?