Analytic strategy increases lead generation by 300%
Is there a way to ensure a seamless implementation of an analytics capability for four major multi-language sites across North America? mindSHIFT, a leading B2B IT services and solutions company, called on DAP to find the best analytics platform for its complex needs.
- Defined a digital strategy, including KPIs and metrics
- Implemented self-service reporting and dashboards
- Conducted user testing
- Implemented analytics tools, including Google analytics, Google Tag Manager, and heat mapping software
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