Analytic strategy increases lead generation by 300%
Technology
Background
Is there a way to ensure a seamless implementation of an analytics capability for four major multi-language sites across North America? mindSHIFT, a leading B2B IT services and solutions company, called on DAP to find the best analytics platform for its complex needs.
Discovery
Handling large amounts of data on a daily basis became challenging for our client. DAP realized that mindSHIFT couldn’t unlock the actionable insights within its data without a powerful analytic platform, flawless execution and proper training.
Solution
DAP assisted the client during the analytics implementation process from start to finish. Our tools provided key insights for the product, information architecture, and design team. We also came up with a data collection strategy to increase lead generation and enabled IT service purchasing throughout the website.
- Defined a digital strategy, including KPIs and metrics
- Implemented self-service reporting and dashboards
- Conducted user testing
- Implemented analytics tools, including Google analytics, Google Tag Manager, and heat mapping software
Results
300% increase in lead generation through a successful A/B test on the client’s product detail page
See our other work
E-commerce
Sanctuary Clothing
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
Read more
Marketing
PartySlate
Helped PartySlate become an industry leader in the events management space by increasing the organic traffic to their website by 12X, from 30,000 to 370,000 a month in two years.
Read more
Professional Services
Unity Communications
Helped a 13-year-old company double revenue & headcount and reach position 2,248 of the Forbes 5,000 fastest growing companies through the power of SEO & conversion rate optimization within 18 months.
Read more
Education
LadyBug & Friends Daycare and Preschool
Digital Authority Partners helped double enrollment in less than 2 years for 8 daycare locations in the Chicago area.
Read more
Healthcare
Geode Health – Mental Health Services
Increased patient enrollment for a mental health provider with 20+ locations across the US.
Read more
E-commerce
Fresh Thyme
Comprehensive local SEO strategy pays immediate dividends for grocery retailer
Read more