A consumer-friendly lending app

Financial services

Design
Digital Strategy
Product Development

Background

Our client, a national leader in consumer lending, was experiencing a dip in consumer engagement. They sought to build a new mobile app that would increase user engagement and retention, while simultaneously encouraging more online transactions.

Discovery

Staying on top of loans can be difficult; unfortunately, financial websites and apps are often cluttered and mundane. However, a good user experience is non-negotiable. Because the client wanted results quickly, we defined the minimum viable product experience needed to get the best results. At the top of our must-have list? Modern and intuitive design, along with highly secure transactions.

Solution

DAP is committed to bringing a modernized approach to the financial services industry. We developed an iOS and Android app that allows users to apply for loans in just five minutes. Using our app, customers can easily find branch locations, get a quick overview of important financial information on their login screens, receive notifications and more.