A consumer-friendly lending app
Financial services
Background
Our client, a national leader in consumer lending, was experiencing a dip in consumer engagement. They sought to build a new mobile app that would increase user engagement and retention, while simultaneously encouraging more online transactions.
Discovery
Staying on top of loans can be difficult; unfortunately, financial websites and apps are often cluttered and mundane. However, a good user experience is non-negotiable. Because the client wanted results quickly, we defined the minimum viable product experience needed to get the best results. At the top of our must-have list? Modern and intuitive design, along with highly secure transactions.
Solution
DAP is committed to bringing a modernized approach to the financial services industry. We developed an iOS and Android app that allows users to apply for loans in just five minutes. Using our app, customers can easily find branch locations, get a quick overview of important financial information on their login screens, receive notifications and more.
- Defined the product strategy
- Designed the UX/UI
- Developed for iOS and Android
Results
4+
rating in Apple’s App Store
An intuitive financial services app
Client signed for second engagement
See our other work
Financial services
Assured
DAP elevated Assured’s presence at the premier InsureTech tradeshow, deploying geo-location ads and expert retargeting strategies post-event, leading to multiple million-dollar deals. Unlock unprecedented growth with our powerhouse strategic promotion solutions!
Read more
Professional Services
Liventus
We achieved a 30% increase in Sales Qualified Leads (SQLs) year-over-year for Liventus, an Illinois-based custom software development agency. Our Fractional CMO & SEO experts collaborated with the Liventus leadership team to design and implement a content strategy tailored to attract Chicago businesses looking for custom software development services to the Liventus website. Our goal was to boost Liventus’ leads from fintech, healthcare & retail enterprise clients, focusing on attracting Chicago-based companies.
Read more
Software as a Solution
Financial services
KYROS
DAP helped KYROS, a fintech SaaS platform, to create & execute an optimized marketing strategy to generate high-value leads.
Read more
E-commerce
Bella+Canvas
DAP helped Bella+Canvas achieve a 9.65X return on marketing spend across SEO, paid media, and email marketing.
Read more
Software as a Solution
DecisionLink
We achieved a remarkable 200% increase in Sales Qualified Leads year over year for DecesionLink by meticulously rebranding the DecisionLink platform, implementing a refined SEO strategy, and strategically aligning marketing with sales enablement efforts tailored to SaaS-focused buyer personas.
Read more
E-commerce
Sanctuary Clothing
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
Read more