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AIVA

AIVA

Reimagining social networking with an intelligent app

of all users at least doubled their click through with newly built notification system
39%
Built an innovative AI-driven app
Used A/B tests to overhaul UI/UX and determine the experience which led to the highest conversion rate
Validated market adoption pre-launch

Reimagining social networking with an intelligent app

icon-social Social Networking
Emerging Technologies
Product Strategy
UX
Cover screen of AIVA app on a mobile phone
AIVA user profile shown on a mobile phone

Background

Current social networking applications lead to many unwanted matches, wasting people’s time. AIVA set out to revolutionize the way people meet by leveraging artificial intelligence to match users with similar preferences. DAP was brought in to build, test and validate the AIVA app. We also developed a go-to-market launch strategy.

Discovery

DAP analyzed the current social networking market and defined product-market fit. We suggested features that would give AIVA a competitive edge in a crowded marketplace, and identified the machine learning algorithms needed to deliver highly accurate recommendations. Additionally, we defined UX requirements for the new app experience.

Solution

DAP delivered an exhaustive product strategy. We provided product recommendations and suggested app improvements to increase user adoption, and designed the new user experience. Finally, we built machine learning algorithms that could analyze millions of data points to deliver highly personalized matches.
  • Product strategy
  • AI-powered social matching
  • UX design
  • Product analytics

Results

Built an innovative AI-driven app
Overhauled the AIVA user experience
Validated market adoption pre-launch
Matching dating profiles on AIVA app shown on a mobile phone

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