AIVA

Digital Authority Partners helped AIVA reimagine social networking with an innovative, AI-driven app. After updating the notification system, 39% of users doubled their click-through rates. We developed machine learning algorithms for highly personalized matches and improved the UX design, validating market adoption pre-launch. Through A/B testing, we optimized the user experience, ensuring AIVA stood out in the crowded social marketplace.

of all users at least doubled their click through with newly built notification system

39%

Built an innovative AI-driven app

Used A/B tests to overhaul UI/UX and determine the experience which led to the highest conversion rate

Validated market adoption pre-launch

Reimagining social networking with an intelligent app

Social Networking

UX

Product Strategy

Emerging Technologies

Cover screen of AIVA app on a mobile phone

Background

Current social networking applications lead to many unwanted matches, wasting people’s time. AIVA set out to revolutionize the way people meet by leveraging artificial intelligence to match users with similar preferences. DAP was brought in to build, test and validate the AIVA app. We also developed a go-to-market launch strategy.

Discovery

DAP analyzed the current social networking market and defined product-market fit. We suggested features that would give AIVA a competitive edge in a crowded marketplace, and identified the machine learning algorithms needed to deliver highly accurate recommendations. Additionally, we defined UX requirements for the new app experience.

Solution

DAP delivered an exhaustive product strategy. We provided product recommendations and suggested app improvements to increase user adoption, and designed the new user experience. Finally, we built machine learning algorithms that could analyze millions of data points to deliver highly personalized matches.

Product strategy
AI-powered social matching
UX design
Product analytics

Results

Built an innovative AI-driven app

Overhauled the AIVA user experience

Validated market adoption pre-launch

Matching dating profiles on AIVA app shown on a mobile phone

See our other work

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Software as a Solution

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Software as a Solution

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Financial services

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