Hays Firm, a respected law firm specializing in probate, trust, and estate planning, faced a significant challenge in Chicago’s competitive legal market: attracting enough new clients each month through its website.
Despite having an established digital presence for years, Hays Firm had not fully leveraged SEO to get in front of relevant, targeted web visitors. Their service pages were not optimized for their target market and lacked the detailed content needed to draw in the right clients.
Our strategic SEO and content strategy significantly improved Hays Firm’s online presence. The result? A dramatic increase in high-quality web traffic for their key legal services. Today, Hays Firm proudly ranks on the first page of search results in Chicago for crucial keywords related to probate, trust, and estate planning.
Hays Firm was experiencing a notable shortage of qualified leads, leading to a decline in client acquisition. This shortage stemmed from insufficient visibility in organic search results and a limited digital footprint, restricting their ability to attract new clients interested in their legal services. Addressing this challenge required a focused approach to improve SEO strategies and increase online exposure.
Hays Firm faced a decline in client acquisition due to a lack of qualified leads, stemming from its limited visibility in organic search results and a limited digital presence. We implemented a targeted SEO strategy to enhance their online exposure and attract a steady stream of new clients.
Hays Firm’s service pages were not optimized to reach their target market, and their content was sparse, which failed to attract a consistent stream of new clients. This made it difficult for the firm to showcase its expertise and stand out in Chicago’s competitive market. We undertook a comprehensive content overhaul to align their pages with the needs and expectations of their ideal clients, effectively communicating their expertise and differentiating them from competitors.
Hays Firm’s supporting content wasn’t boosting its SEO strategy. Their blog posts and articles lacked engagement and didn’t showcase their legal expertise, hindering their ability to attract organic traffic and establish authority in Google’s eyes. We initiated a strategic content strategy shift to create high-quality, informative content, enhancing the firm’s online presence and credibility.
To boost Hays Firm’s visibility and attract high-quality leads in Chicago, we implemented a comprehensive Local SEO strategy tailored to their specialization in probate, trust, and estate planning services.
We conducted in-depth demographic research to understand Hays Firm’s target audience and their online behavior. By analyzing the habits and preferences of their ideal clients, our SEO experts pinpointed the most impactful keywords to target. This research fueled our SEO strategy, propelling Hays Firm’s website to higher Google rankings and generating a consistent flow of qualified leads.
Our content strategy focused on crafting Chicago-specific landing pages and insightful blog posts on probate, trust, and estate planning. Understanding that “content is king” in SEO, we ensured every piece was engaging and valuable to Hays Firm’s prospects. By identifying the most searched topics among potential clients, we created content that achieved high rankings and established Hays Firm as a thought leader in their field.
Digital Authority Partners developed a comprehensive strategy to help Hays Firm secure top rankings for critical local keywords that would bring the most qualified traffic to the website. We created SEO-optimized landing pages for their core services, ensuring these pages were designed to rank highly on search engines and effectively convert visitors into leads.
Our team designed a modern landing page layout that conveys trust and demonstrates how Hays Firm can assist with probate and estate planning. Crafted with both user experience and SEO in mind, the layout ensures it sends the right signals to Google while creating a positive impression on visitors.
To maximize data insights, our experienced analytics team fully leveraged Google Analytics 4 and implemented a call-tracking system to monitor leads generated through phone calls. We closely tracked key performance indicators such as keyword rankings, organic search impressions, and overall organic traffic to assess the effectiveness of our SEO efforts.
DAP conducted a thorough analysis of Hays Firm’s entire website to identify areas for improvement. We identified several underperforming pages and provided detailed recommendations to boost user engagement and streamline the process of submitting contact information. These changes were designed to improve conversion rates and ultimately increase lead generation.
Our local SEO strategy for Hays Firm aimed to boost their visibility within the Chicago area. We created content focused on Hays’ core services in probate, trust, and estate planning, along with geo-targeted landing pages for prospects searching for legal support. Additionally, our strategic backlink-building efforts elevated the organic search rankings of these landing pages, reinforcing Hays Firm’s reputation as a leading authority in the local legal industry.
Our comprehensive SEO audit evaluated Hays Firm’s existing website, identifying the strengths and weaknesses of its previous SEO strategy. We analyzed the website’s structure, layout, microdata, technical errors, and current keyword rankings. Based on our findings, we developed a prioritized action plan to address critical areas, enabling us to achieve SEO wins as quickly as possible.
Our team created high-quality, SEO-optimized landing pages (copy, design, development) tailored to rank for relevant legal industry keywords, featuring compelling calls to action to drive conversions. These landing pages significantly improved Hays Firm’s search engine rankings quickly, attracting more potential clients to their site.
We researched the most frequently asked questions among Hays Firm’s target audience and used this information to create informative blog content. By addressing common concerns in probate, trust, and estate planning in Illinois, we provided valuable insights to visitors and established Hays Firm as a thought leader in their field.
Digital Authority Partners collaborated with Chicago-based legal publications to secure quality backlinks to the newly created landing pages. This strategic approach strengthened Hays Firm’s domain authority and highlighted its expertise in the legal sector. These authoritative backlinks boosted the site’s topical relevance and credibility in Google’s eyes, resulting in better visibility in search results.
