Digital Authority Partners (DAP) is an award-winning content marketing agency that helps Chicago companies turn content into a profit center. Our clients get more traffic to their websites, better leads, more sales, and a better ROI from their marketing spend. DAP is the leading content marketing agency for over 250 marketing departments across America.
Just this year alone, DAP was awarded the best search engine optimization award by MarCom, a top global advertising and marketing agency by Clutch, Best SEO agency by Expertise, and a top SEO company in the USA.
Of companies claim content marketing is the most effective B2B marketing tactic
average increase in leads for business that blog than those who don’t
less marketing spend for companies who blog
Of marketers say content marketing provides the highest quality leads
Of marketers say content marketing production is their biggest challenge
Schedule a consultation with a DAP expert today and find out what we can do for your business.
You need to invest in Content Marketing today. Here’s how we will help you.
The relationship between patients and their healthcare providers is built on trust. In fact, it’s one of the most intense trust bonds in any industry. Patients trust doctors with their very lives. They trust healthcare providers with the well-being of their children. Trust is a big deal in the healthcare industry.
Yet so many healthcare providers neglect content marketing. It’s pretty remarkable, because content marketing is all about trust. People take their health very seriously, so it stands to reason that people who search the internet for information about their health are motivated. They have very serious questions. Who will answer them? The healthcare brand that pops up with the answer? Half the work of building that trust is done. The rest is just momentum and retargeting.
Healthcare providers face an increasingly competitive landscape. Gone are the days of the single regional medical center as the only provider choice within 20 miles. Today, consumers have dozens of retail clinics and telehealth providers to choose from. For any healthcare brand that has let content slide, thinking lack of options would continue to drive patients through the door, the time is now to reconsider that strategy and start building brand trust through content.
Fintech companies tend to be disruptors. Breakthrough fintech solutions have completely changed the way consumers handle money and finance. New solutions often have a high barrier of trust to clear—especially when peoples’ money or sensitive information are at stake. How do you clear a high barrier of trust? With high quality content, and a lot of it.
Crucial to the content marketing strategy of fintech organizations is reassuring the user base that their money and sensitive personal information is safe in the company’s hands. Cybercrime costs the economy billions of dollars every year and can ruin lives. A fintech company must dedicate significant content resources to explaining their data security procedures in a way that the user base understands.
It doesn’t stop at security, either. Everyone is protective of their money, but many of them barely understand money and finance. One of the best ways to build trust amid a user base is to educate them—to empower them with knowledge.
Fintech companies miss the boat if they don’t dig deep into the money and finance questions their prospective users are already asking, and then take it upon themselves to answer them. User personas play a huge role here—every fintech solution isn’t for every user, so you need to target the message to the right prospects.
Prestigious colleges and universities walk a fine line. They strive to be cutting-edge, yet their commitment to tradition and institutional legacy tends to keep them stuck in the past. But even if educational institutions tend to lag behind in other areas, content isn’t one of them.
You don’t have to convince educators of the importance of content—they have libraries and archives full of content as precious assets. They may even have the personnel and resources in-house to make fantastic content. What they need is a marketing specialist to help them hone the strategy and do it right.
Top colleges face more competition than ever. Students have a plethora of schools to choose from, including remote learning and degree opportunities. Serving prospective students with authoritative content can help a prestigious university maintain its prestige—or help an upstart newcomer to the higher education scene stand out.
Schools can and should produce multiple genres of content. Marketing content might answer students’ questions about education in general, as well as help them get to know the school’s mission, core values, and the vibe of campus life. Outside of marketing, most schools also need content for their digital student services, as well as academic content to supplement course materials.
Most people think they understand retail—you go to a store and buy something, right? But in the internet age, most people discover new brands, including retail brands, through internet services and the content they produce. Retailers need much more than products to scale and expand their market share—they also need content.
A retailer’s blog can become a key source of brand discovery—users search for informative and entertaining content, visit the page, and lo and behold, the content producer has products for sale! The blog pages can be armed with retargeting pixels so your brand’s products start to appear as recommended products in the user’s social feeds, a process called retargeting. Even if a visitor to your blog doesn’t stick around and buy, that doesn’t mean they are gone forever.
Retailers depend heavily on email marketing as well. Ecommerce stores collect email addresses every time they purchase—and they often try to collect that email address on the first visit. Even brick and mortar retailers collect emails, and if they don’t they should start immediately. The email list is a priceless source of nearly free traffic. It is easier to sell to a previous customer than a new customer, so kicking an offer to the list is like printing money. But you need high-converting content for those emails.
The fact that most people don’t understand what lawyers do is actually an asset to law firms. When people are confused, they have questions. When they have questions, they start searching the internet for content to answer their questions. An enterprising attorney can litter the internet with useful content to answer those questions—all building recognition and trust in their brand and drawing potential clients back to their brand.
Potential law firm clients have very pressing questions. Faced with an expensive lawsuit or criminal charges, they may be in a state of great distress. Attorneys and law firms can win major points by calming frayed nerves, arming the client with knowledge while projecting cool, studied confidence and reassurance that help is out there.
One of the professional hazards of the legal profession is “legalese.” Attorneys lapse into it without realizing that the general public never went to law school. Law firms often benefit from content written by copywriters outside the legal profession, who can distill legal concepts to layman terms. This kind of content serves users much better and helps build your brand.
Content marketing for lawyers must also spread beyond the firm website—authoritative lawyers write guest blogs and guest posts on outside websites, another avenue for potential clients to find and begin to trust them.
Content marketing plays a huge role in a holistic digital marketing strategy for a professional services organization like a financial advisor or CPA. Whatever the service, your target audience has questions. Nearly half of your prospective customers look at 3-5 pieces of content before they ever contact a sales representative. If the content isn’t there, they disappear, and you never even know that you lost a potential sale.
But if the content is there, you will never lose that potential sale completely due to the magic of retargeting. Content pages armed with retargeting pixels can collect visitors to your blog or pillar pages as a lead—even if they don’t enter their contact information. A professional services organization can retarget their pixeled list of visitors with banners and social ads. The name of the marketing game is top-of-mind awareness. Retargeting helps keep your brand constantly at the top of your prospective users’ minds.
Professional services organizations must also monetize their email list with strong email content. It’s a nearly free way to make easy sales to past clients. Finally, a professional services provider can continue to build brand trust and authority by publishing content on other sites related to their industry—a great tactic for SEO as well.
Have questions about your next Chicago content marketing project? Schedule a consultation with a DAP content strategist today and find out what we can do for your Chicago business.
DAP has produced successful content marketing campaigns for some of the top brands in Chicago. We’ve done it all—everything from startups to Fortune 500 companies, universities to government organizations, businesses and nonprofits.
Content marketing strategies depend on a strict deployment calendar—which means the content needs to be written, quality-checked, and formatted for deployment. DAP knows how to keep a content plan on schedule, without the ballooning costs.
This year alone, Digital Authority Partners was named the: Gold Winner – Best Search Engine Optimization Agency, one of the Top SEO Agencies by Clutch, an Expertise Best SEO Agency, and one of UpCity’s Top SEO Companies in the USA.
Commitment to top-quality deliverables has its perks. We’re pleased to have earned accolades throughout the digital marketing industry for our content marketing campaigns, as well as other digital marketing campaigns.
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Our Chicago content marketing agency conducts user research and builds user personas 1st. We want to know who we are writing for, who we are trying to reach, and what message they want to hear.
Users respond to content that speaks their language—their level, their values, and their emotional triggers. We go beyond the value proposition of your company and ask deep questions. What is your audience passionate about? What fears or pain points do they suffer? What will motivate them to take action, and what message do they need to hear to take action on your solution?
Volume matters. Almost any website will benefit from an SEO standpoint from more words and more pages. But words aren’t the only component of a content marketing strategy. What are the words there for? To convert customers, grow the brand, and drive business.
Our Chicago content marketing agency augments our words with audio and video, calls to action, and pixel lists for retargeting. The words are just a means to an end, the same end of any marketing strategy. We don’t just deliver words—we deliver customers, growth, and brand value.
The “P” in our Chicago content marketing agency’s brand name is for “Partners,” and we mean that. Part of our company culture is that we don’t succeed unless you succeed.
We stick with it, installing analytics and tracking the progress of our content marketing campaigns, so we know that it’s working, even before the revenue starts to appear. If it’s not working, or if we discover sticking points, we pivot, correct course, and optimize—we do whatever it takes to build a successful content marketing campaign for your brand.
There’s a reason brands depend on Chicago content marketing agencies for their content strategy—it’s a big job, more than they have the time, resources, or talent for. Chicago brands need experts on their side to succeed at the content game. Content marketing isn’t for amateurs—you need an experienced hand on the wheel.
DAP has that expertise. We understand what it takes—there’s no one-size-fits-all solution, and you can’t cut corners. We spare no effort. Every content marketing campaign we design is comprehensive and custom-fit to the organization.
