Content strategy pays off for cryptocurrency trading platform
Financial services
Technology
Background
Cove Markets is a trading platform for active cryptocurrency traders. Cove Markets trusted DAP to bring more visitors to covemarkets.com and encourage users to sign up for their trading platform.
Discovery
DAP first conducted a thorough audit of the Cove Markets’ website, analyzing lead generation, content, and user experience. DAP uncovered multiple opportunities to improve Cove Markets rankings around conversion-oriented keywords. DAP then created a comprehensive content strategy to drive more qualified traffic to Covemarkets.com.
Solution
DAP created long-form, SEO-optimized content after identifying high-value search terms relevant to Cove Markets’ target audience. DAP also generated high-quality backlinks to boost the authority of the individual pages as well as the site as a whole. Additionally, we recommended a series of technical and design fixes to Cove Markets’ site to further improve site performance and lead generation.
- Conducted core audits of Cove Markets content and SEO, identifying high-value search terms
- Created long-form blog content highly relevant to a sophisticated cryptocurrency audience
- Provided Cove Markets with actionable technical SEO and UX suggestions to improve site performance
Results
14x
increase in site traffic within 6 months
40+
keywords ranking in top-3 position within 6 months
#1
ranking for primary keyword “cryptocurrency day trading” within 6 months
10x
increase in Domain Rating
“The DAP team was professional, energetic and responsive. I was surprised how much traffic we were able to attract to our site, and impressed by how well they understand all the ins and outs of SEO.”
Scott Knudsen
CEO at Cove Markets
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