
Content strategy pays off for cryptocurrency trading platform



Background
Cove Markets is a trading platform for active cryptocurrency traders. Cove Markets trusted DAP to bring more visitors to covemarkets.com and encourage users to sign up for their trading platform.
Discovery
DAP first conducted a thorough audit of the Cove Markets’ website, analyzing lead generation, content, and user experience. DAP uncovered multiple opportunities to improve Cove Markets rankings around conversion-oriented keywords. DAP then created a comprehensive content strategy to drive more qualified traffic to Covemarkets.com.
Solution
DAP created long-form, SEO-optimized content after identifying high-value search terms relevant to Cove Markets’ target audience. DAP also generated high-quality backlinks to boost the authority of the individual pages as well as the site as a whole. Additionally, we recommended a series of technical and design fixes to Cove Markets’ site to further improve site performance and lead generation.
- Conducted core audits of Cove Markets content and SEO, identifying high-value search terms
- Created long-form blog content highly relevant to a sophisticated cryptocurrency audience
- Provided Cove Markets with actionable technical SEO and UX suggestions to improve site performance
Results
14x
increase in site traffic within 6 months
40+
keywords ranking in top-3 position within 6 months
#1
ranking for primary keyword “cryptocurrency day trading” within 6 months
10x
increase in Domain Rating

See our other work

E-commerce
Sanctuary Clothing
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
Read more

Marketing
PartySlate
Helped PartySlate become an industry leader in the events management space by increasing the organic traffic to their website by 12X, from 30,000 to 370,000 a month in two years.
Read more

Professional Services
Unity Communications
Helped a 13-year-old company double revenue & headcount and reach position 2,248 of the Forbes 5,000 fastest growing companies through the power of SEO & conversion rate optimization within 18 months.
Read more

Education
LadyBug & Friends Daycare and Preschool
Digital Authority Partners helped double enrollment in less than 2 years for 8 daycare locations in the Chicago area.
Read more

Healthcare
Geode Health – Mental Health Services
Increased patient enrollment for a mental health provider with 20+ locations across the US.
Read more

E-commerce
Fresh Thyme
Comprehensive local SEO strategy pays immediate dividends for grocery retailer
Read more