
Content strategy pays off for cryptocurrency trading platform



Background
Cove Markets is a trading platform for active cryptocurrency traders. Cove Markets trusted DAP to bring more visitors to covemarkets.com and encourage users to sign up for their trading platform.
Discovery
DAP first conducted a thorough audit of the Cove Markets’ website, analyzing lead generation, content, and user experience. DAP uncovered multiple opportunities to improve Cove Markets rankings around conversion-oriented keywords. DAP then created a comprehensive content strategy to drive more qualified traffic to Covemarkets.com.
Solution
DAP created long-form, SEO-optimized content after identifying high-value search terms relevant to Cove Markets’ target audience. DAP also generated high-quality backlinks to boost the authority of the individual pages as well as the site as a whole. Additionally, we recommended a series of technical and design fixes to Cove Markets’ site to further improve site performance and lead generation.
- Conducted core audits of Cove Markets content and SEO, identifying high-value search terms
- Created long-form blog content highly relevant to a sophisticated cryptocurrency audience
- Provided Cove Markets with actionable technical SEO and UX suggestions to improve site performance
Results
14x
increase in site traffic within 6 months
40+
keywords ranking in top-3 position within 6 months
#1
ranking for primary keyword “cryptocurrency day trading” within 6 months
10x
increase in Domain Rating

See our other work
Education
American Quality Schools Corporation
Digital Authority Partners helped double enrollment in less than 2 years for 8 daycare locations in the Chicago area.
Read more

Education
LadyBug & Friends Daycare and Preschool
Digital Authority Partners helped double enrollment in less than 2 years for 8 daycare locations in the Chicago area.
Read more

E-commerce
Fresh Thyme
Comprehensive local SEO strategy pays immediate dividends for grocery retailer
Read more

Professional Services
Technology
Table XI
Local SEO drives higher traffic and engagement to software agency
Read more

Government
Technology
City of Springfield
Helping Springfield innovate and attract more entrepreneurs
Read more

Healthcare
Technology
Orthogonal
SEO and content strategy drive business results for medical device software firm
Read more