Content strategy pays off for cryptocurrency trading platform

Financial services

Technology

Content Marketing

Marketing

SEO

Background

Cove Markets is a trading platform for active cryptocurrency traders. Cove Markets trusted DAP to bring more visitors to covemarkets.com and encourage users to sign up for their trading platform.

Discovery

DAP first conducted a thorough audit of the Cove Markets’ website, analyzing lead generation, content, and user experience. DAP uncovered multiple opportunities to improve Cove Markets rankings around conversion-oriented keywords. DAP then created a comprehensive content strategy to drive more qualified traffic to Covemarkets.com.

Solution

DAP created long-form, SEO-optimized content after identifying high-value search terms relevant to Cove Markets’ target audience. DAP also generated high-quality backlinks to boost the authority of the individual pages as well as the site as a whole. Additionally, we recommended a series of technical and design fixes to Cove Markets’ site to further improve site performance and lead generation.

Conducted core audits of Cove Markets content and SEO, identifying high-value search terms
Created long-form blog content highly relevant to a sophisticated cryptocurrency audience
Provided Cove Markets with actionable technical SEO and UX suggestions to improve site performance