Content Service
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Content Strategy Services

Digital Authority Partners is a Chicago-based agency providing content strategy services to our clients. Our high-quality, engaging content creates user experiences that drive traffic, clicks, and sales.

If you need content strategies that speak to your prospects' needs and answer the right questions, with the right keywords, at the right time, contact us today.

We are happy to share the work we've done transforming government, B2B/B2C, and non-profit organizations' websites.

Digital Marketing
Search Engine Optimization
Pay-Per-Click Management
Digital Design
Development
Analytics

Can your Business Benefit from Content Strategy Services?

Digital marketing involves all the efforts, strategies, and tactics involved with promoting organizations online. It includes search engine optimization (SEO), pay-per-click (PPC), email, social, and display advertising.

Each digital marketing technique has its benefits depending on what your company’s goals are, but there is one thing they have in common: content. It might be easy to write blogs or product descriptions, but are they really impactful? Good content ensures that your website ranks high on search engines and keeps your visitors engaged by providing them with all the information they need prior to making a purchasing decision.

Our content strategy services provide the tools and expertise to create both short and long form content that will take your website to new heights and put it ahead of the competition.

Content Strategy

Foundations of
Content Strategy

01 Step 1
Kickoff Meeting

Interview stakeholders, identify goals and KPIs

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02 Step 2
Content Planning

Create a content strategy and content calendar for your business needs

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03 Step 3
Execute Plans

Implement content strategy using best practices

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04 Step 4
Continuous Improvement

Test, optimize, and iterate your content and strategies

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05 Step 5
Future Roadmap

Based on our learnings, we'll map future content

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Helping Companies
Gain New Customers Through Content

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Orthogonal
Kyros
Cove-Markets-1
imaware-340px

Learn More About
Content Strategy Services

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Helping Clients
Overhaul Their Content Strategy

Helped Crypto firm 14x their site traffic within 6 months

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Optimized a leading environmental company’s content to increase leads 80%

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65% increase to page views and time on site for medical device software firm

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Content Strategy Services
Frequently Asked Questions

Content strategy involves the planning of all digital content across digital channels where people encounter your messaging. Think of a funnel. At the top of the funnel people have little or no interest or awareness of your organization. As they move through the funnel, their interest increases. When they reach the bottom of your funnel, they’re ready to buy.

Content strategy evaluates the different questions, needs, and solutions prospects are seeking at each stage of the funnel. For instance, someone with little or no awareness of your organization requires different messaging than someone ready to purchase your product and searching for “where to buy product x near me.” Good content strategy addresses keywords and content throughout the funnel.

High quality content is the best way of reaching and speaking to the needs of your target audience. Content is your opportunity to sell prospects on your mission, vision, products, and services. When content is highly engaging people want more. As viewers consume more of your content anticipating their questions and solving their problems, they develop brand trust and start thinking favorably about your brand as a solution.

Ultimately, strategic, engaging, problem solving content results in more sales. 58% of marketers surveyed by HubSpot report content is their #1 source of high-quality leads.

Content marketing is an effective way for all organizations to reach target audiences. Regardless of whether you’re a for-profit or non-profit, if you’re online, high-quality, informative, engaging content is the best way to communicate your message. Whether you’re a global corporation or small businesses our content marketing services will develop strategies to meet your needs and drive results.

Content strategy and marketing are key focus areas of our business. Our content and strategies have driven results for organizations across the following industries: healthcare, government, financial services, education, ecommerce, manufacturing, and legal and professional services. Not only do we have the experience, we also have the team to execute and scale your content marketing efforts. High-quality, high-volume content production is no small feat. Finding, hiring, and editing work from myriad writers while maintaining brand voice and consistency requires careful planning and oversight.

Most of the contact between you and our team takes place with an account manager, digital producer, and content manager. Other specialists likely to work on your project are marketing specialists, content specialists, social media managers, SEO analysts, technical SEO specialists, writers, editors, designers, and videographers depending on your content needs.

The term “content” is very broad and each piece serves a different purpose. Blogs, for instance, are the most popular type of content because they build trust and relationships between you and your customers. The more aware people are of your brand, the more likely they are to make purchases. Other forms of content include, but are not limited to, ebooks, infographics, case studies, whitepapers, audio, and video content. Our content strategy services narrow down your options to hone in on high-value content that drives results.

Industry Results

Professional Services

Relevant long-form technical content helped create double-digit traffic increases for a local agency.

Government

We helped a government-focused SaaS business build a fully ADA-compliant website.

Education

Locally relevant and SEO optimized content strategy increased time on page by 38% for local preschool. 

Ecommerce

We developed a high-converting ecommerce website for a local apparel business with the help of a stellar content strategy.

Healthcare

SEO content strategy drives a 531% increase in users for an at-home testing provider.

Manufacturing

Implemented content optimizations for an environmental monitoring provider resulting in 80% year-over-year increase.

Content Strategy
Related Services

Fractional CMO
Tap into years of marketing experience to create a results-driven marketing strategy that will fill critical gaps in your marketing operations.
Work With a CMO-For-Hire
Digital Marketing
Utilizing digital marketing to reach your goals is no longer an option - it’s a necessity. DAP has a team of highly trained digital marketers with a wealth of experience, ready to advertise your business on a local and global scale.
Elevate Your Digital Marketing Efforts
Search Engine Optimization
Rank at the top of search engines for the relevant keywords or phrases that your customers use when searching for information about your business, product, or service.
Increase Your Visibility Online
Pay-Per-Click Management
PPC advertising is the perfect way to capitalize on Search intent in a highly targeted and trackable manner. Our experts take care from start-to-finish, managing all aspects and ensuring that your campaign objectives are met!
Optimize your PPC Ad Spend

Case Studies

Healthcare
Technology

Orthogonal

  • Page 1 ranking for primary keyword
  • 65% increase to both page views and time on site
  • 43% increase in conversion rate
  • 20% drop in bounce rate
View case study
Financial services
Technology

Cove Markets

  • 14x increase in site traffic within 6 months
  • 40+ keywords ranking in top-3 position within 6 months
  • #1 ranking for primary keyword “cryptocurrency day trading” within 6 months
  • 10x increase in Domain Rating
View case study
Healthcare

imaware™

  • Top 3 Google ranking for most important keywords, including celiac test kit, celiac eyes, health test kits
  • 531% increase in users
  • 11% drop in bounce rate
View case study

The DAP Approach to
Content Strategy

Laying the groundwork for sustained growth
01
Stakeholder Interviews

We’ll set up an introductory meeting to get to know you better.

02
Strategy Formation

Once we clearly understand your goals, we’ll plan your content strategy.

03
Content Production and Implementation

With content and keyword strategies clearly defined our team will create, publish, and distribute your content. 

04
Optimizing and Iterations

Using data, we optimize and iterate, ensuring your content resonates with your audience.

05
Post-Launch Monitoring and Roadmap

Our team continually monitors your content performance to meet each goal of you project roadmap.

Why Companies Choose DAP For Content Strategy Services

  • Our expert marketing team has experience working with companies of various sizes, from startups to Fortune 500 giants.
  • The DAP team explores the best content types and platforms to deliver maximum results.
  • Our content strategy consultants are transparent and communicative about the work they are doing for you.
DAP Team

Overhaul Your Marketing with Our
Content Strategy Services

Contact us to get started.
888-846-5382