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Content Strategy Services

Digital Authority Partners is a Chicago-based agency providing content strategy services to our clients. Our high-quality, engaging content creates user experiences that drive traffic, clicks, and sales.

If you need content strategies that speak to your prospects' needs and answer the right questions, with the right keywords, at the right time, contact us today.

We are happy to share the work we've done transforming government, B2B/B2C, and non-profit organizations' websites.

Schedule Your Free Consultation


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75 %

Of companies claim content marketing is the most effective B2B marketing tactic

126 %

average increase in leads for business that blog than those who don’t

62 %

less marketing spend for companies who blog

78 %

Of marketers say content marketing provides the highest quality leads

44 %

Of marketers say content marketing production is their biggest challenge

Helping Clients
Overhaul Their Content Strategy

Helped Crypto firm 14x their site traffic within 6 months

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Optimized a leading environmental company’s content to increase leads 80%

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65% increase to page views and time on site for medical device software firm

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Call or Text: (888) 846-5382

What Our Clients Say About Us

“We highly recommend … Digital Authority Partners for your Fractional CMO and marketing needs. The professionalism and experience exhibited by Christal and the Digital Authority Partners team was excellent. Christal hit the ground running and kept running with all the marketing tasks. She acted as a great CMO – advised us and then executed when decisions were made, took the initiative to get the marketing projects completed, and laid out the entire marketing strategy for the company with minimal oversight. She really felt like part of the team, and she was. The DAP members also felt like part of the team as they contributed to the company through not just marketing services, but also introduced us to professional connections, contacts, and experience that benefited the company. … We further like that DAP’s CMOs were agnostic to service providers. She could and would recommend other service providers that she felt would provide the best solution to the company (vs pushing the company back to only use DAP). This gave us the warm and fuzzy feeling that she had the best interest in the company.”
Tyson Schroeder Vhanti
Tyson Schroeder
“Digital Authority has helped my company in a number of ways that will result in record profits. Being more "old school" in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.”
Mark Meyer CEO & Founder of E&M Strategic Real Estate
Mark Meyer
“Digital Authority Partners provided us with fractional CMO and analytics services. Great team and great work that added value to our marketing and analytics capabilities.”
Bijan Vafaei Head of Marketing at Wage
Bijan Vafaei
“What was most impressive about the team was their hands-on approach and accessibility — their president was always involved and ready to help throughout.”
Sivan Galinsky Chief Marketing Officer at Brinks, Gilson, and Lione
Sivan Galinsky
“Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.”
Zak Higson Executive Vice President of Signature Analytics
Zak Higson
“We hired DAP to help us simplify our go-to-market messaging, launch a new website and provide a marketing operations framework we desperately needed. DAP was holistic in their treatment of our marketing operations, from the technology that supported our marketing engine to the messaging that was displayed on the website, to the ads we were serving, to SEO and our positioning in the market, DAP brought a wealth of expertise to the team that allowed us to put our best foot forward to our prospects and customers.”
Lizzie O'Rourke Vice President of Marketing at DecisionLink
Lizzie O'Rourke
“I highly recommend Digital Authority Partners. I hired them when I was Director of Marketing at a large digital agency in California. The content they produced were amazing, and the results we got from it were simply amazing. The entire team was happy with the work that they did for us, and would recommend them for anyone looking to build a digital brand. DAP is the company to hire, hands down.”
Robbie Abed Head of Marketing at Media Labs
Robbie Abed
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Schedule Your Free Consultation

Schedule a consultation with a DAP expert today and find out what we can do for your business.

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Clutch

Leading Marketing Strategy Firm
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Clutch

Top Digital Marketing Company in Chicago
Top SEO Content Creation Company Clutch logo

Clutch

Top SEO Content Creation Company
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CES

Award-Winning Innovators in Interconnected Digital Strategy at CES
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Time Magazine

Trailblazers in the Top 100 Digital Innovators by Time Magazine
Inc. 5000

Inc 5000

Recognized on Inc. 5000 as One of America's Fastest-growing Private Companies
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UpCity

Top Digital Agency on Upcity
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Clutch

Distinguished as One of the Top 1000 Global Companies
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Can your Business Benefit from Content Strategy Services?

Digital marketing involves all the efforts, strategies, and tactics involved with promoting organizations online. It includes search engine optimization (SEO), pay-per-click (PPC), email, social, and display advertising.

Each digital marketing technique has its benefits depending on what your company’s goals are, but there is one thing they have in common: content. It might be easy to write blogs or product descriptions, but are they really impactful? Good content ensures that your website ranks high on search engines and keeps your visitors engaged by providing them with all the information they need prior to making a purchasing decision.

Our content strategy services provide the tools and expertise to create both short and long form content that will take your website to new heights and put it ahead of the competition.

Want to meet with our team?

Book a meeting directly here

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Foundations of
Content Strategy

  • 1
    Kickoff Meeting

    Interview stakeholders, identify goals and KPIs

  • 2
    Content Planning

    Create a content strategy and content calendar for your business needs

  • 3
    Execute Plans

    Implement content strategy using best practices

  • 4
    Continuous Improvement

    Test, optimize, and iterate your content and strategies

  • 5
    Future Roadmap

    Based on our learnings, we'll map future content

Show more
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Content Strategy
Related Services

Fractional CMO
Tap into years of marketing experience to create a results-driven marketing strategy that will fill critical gaps in your marketing operations.
Digital Marketing
Utilizing digital marketing to reach your goals is no longer an option - it’s a necessity. DAP has a team of highly trained digital marketers with a wealth of experience, ready to advertise your business on a local and global scale.
Search Engine Optimization
Rank at the top of search engines for the relevant keywords or phrases that your customers use when searching for information about your business, product, or service.
Pay-Per-Click Management
PPC advertising is the perfect way to capitalize on Search intent in a highly targeted and trackable manner. Our experts take care from start-to-finish, managing all aspects and ensuring that your campaign objectives are met!

Content Strategy Services
Frequently Asked Questions

What is content strategy?

Content strategy involves the planning of all digital content across digital channels where people encounter your messaging. Think of a funnel. At the top of the funnel people have little or no interest or awareness of your organization. As they move through the funnel, their interest increases. When they reach the bottom of your funnel, they’re ready to buy.

Content strategy evaluates the different questions, needs, and solutions prospects are seeking at each stage of the funnel. For instance, someone with little or no awareness of your organization requires different messaging than someone ready to purchase your product and searching for “where to buy product x near me.” Good content strategy addresses keywords and content throughout the funnel.

High quality content is the best way of reaching and speaking to the needs of your target audience. Content is your opportunity to sell prospects on your mission, vision, products, and services. When content is highly engaging people want more. As viewers consume more of your content anticipating their questions and solving their problems, they develop brand trust and start thinking favorably about your brand as a solution.

Ultimately, strategic, engaging, problem solving content results in more sales. 58% of marketers surveyed by HubSpot report content is their #1 source of high-quality leads.

Content marketing is an effective way for all organizations to reach target audiences. Regardless of whether you’re a for-profit or non-profit, if you’re online, high-quality, informative, engaging content is the best way to communicate your message. Whether you’re a global corporation or small businesses our content marketing services will develop strategies to meet your needs and drive results.

Content strategy and marketing are key focus areas of our business. Our content and strategies have driven results for organizations across the following industries: healthcare, government, financial services, education, ecommerce, manufacturing, and legal and professional services. Not only do we have the experience, we also have the team to execute and scale your content marketing efforts. High-quality, high-volume content production is no small feat. Finding, hiring, and editing work from myriad writers while maintaining brand voice and consistency requires careful planning and oversight.

Most of the contact between you and our team takes place with an account manager, digital producer, and content manager. Other specialists likely to work on your project are marketing specialists, content specialists, social media managers, SEO analysts, technical SEO specialists, writers, editors, designers, and videographers depending on your content needs.

The term “content” is very broad and each piece serves a different purpose. Blogs, for instance, are the most popular type of content because they build trust and relationships between you and your customers. The more aware people are of your brand, the more likely they are to make purchases. Other forms of content include, but are not limited to, ebooks, infographics, case studies, whitepapers, audio, and video content. Our content strategy services narrow down your options to hone in on high-value content that drives results.

Helping Companies
Gain New Customers Through Content

Case Studies

Orthogonal
Healthcare
Technology

Orthogonal

  • Page 1 ranking for primary keyword
  • 65% increase to both page views and time on site
  • 43% increase in conversion rate
  • 20% decrease in bounce rate
View case study
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Software as a Solution
Financial services
Technology

Cove Markets

  • 52% Increase in PQLs YoY
  • 2,321% Increase in Qualified Organic Traffic to the website in 18 months
  • 81.12% Increase in time on page across the website after the rebranding
View case study
imaware laptop
Healthcare

imaware™

  • 1,400+ #1 Position Keywords in Google Search
  • 11,400% Increase in Monthly Organic Traffic Within 2 years
  • 70,500+ # of healthcare keywords ranking
View case study

Schedule your free consultation

Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.

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222 W Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654

Why Companies Choose DAP For Content Strategy Services

  • Our expert marketing team has experience working with companies of various sizes, from startups to Fortune 500 giants.
  • The DAP team explores the best content types and platforms to deliver maximum results.
  • Our content strategy consultants are transparent and communicative about the work they are doing for you.
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Industry Results

Professional Services

Relevant long-form technical content helped create double-digit traffic increases for a local agency.
Government

We helped a government-focused SaaS business build a fully ADA-compliant website.
Education

Locally relevant and SEO optimized content strategy increased time on page by 38% for local preschool. 
Ecommerce

We developed a high-converting ecommerce website for a local apparel business with the help of a stellar content strategy.
Healthcare

SEO content strategy drives a 531% increase in users for an at-home testing provider.
Manufacturing

Implemented content optimizations for an environmental monitoring provider resulting in 80% year-over-year increase.

Learn More About
Content Strategy Services

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