Content Strategy Services

Content strategy involves the planning of all digital content across digital channels where people encounter your messaging. Think of a funnel. At the top of the funnel people have little or no interest or awareness of your organization. As they move through the funnel, their interest increases. When they reach the bottom of your funnel, they’re ready to buy.

Content strategy evaluates the different questions, needs, and solutions prospects are seeking at each stage of the funnel. For instance, someone with little or no awareness of your organization requires different messaging than someone ready to purchase your product and searching for “where to buy product x near me.” Good content strategy addresses keywords and content throughout the funnel.

High quality content is the best way of reaching and speaking to the needs of your target audience. Content is your opportunity to sell prospects on your mission, vision, products, and services. When content is highly engaging people want more. As viewers consume more of your content anticipating their questions and solving their problems, they develop brand trust and start thinking favorably about your brand as a solution.

Ultimately, strategic, engaging, problem solving content results in more sales. 58% of marketers surveyed by HubSpot report content is their #1 source of high-quality leads.

Content marketing is an effective way for all organizations to reach target audiences. Regardless of whether you’re a for-profit or non-profit, if you’re online, high-quality, informative, engaging content is the best way to communicate your message. Whether you’re a global corporation or small businesses our content marketing services will develop strategies to meet your needs and drive results.

Content strategy and marketing are key focus areas of our business. Our content and strategies have driven results for organizations across the following industries: healthcare, government, financial services, education, ecommerce, manufacturing, and legal and professional services. Not only do we have the experience, we also have the team to execute and scale your content marketing efforts. High-quality, high-volume content production is no small feat. Finding, hiring, and editing work from myriad writers while maintaining brand voice and consistency requires careful planning and oversight.

Most of the contact between you and our team takes place with an account manager, digital producer, and content manager. Other specialists likely to work on your project are marketing specialists, content specialists, social media managers, SEO analysts, technical SEO specialists, writers, editors, designers, and videographers depending on your content needs.

The term “content” is very broad and each piece serves a different purpose. Blogs, for instance, are the most popular type of content because they build trust and relationships between you and your customers. The more aware people are of your brand, the more likely they are to make purchases. Other forms of content include, but are not limited to, ebooks, infographics, case studies, whitepapers, audio, and video content. Our content strategy services narrow down your options to hone in on high-value content that drives results.