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Older generations—the kind of people who get offended by an “Okay, Boomer” meme—make a sport out of mocking “Millennials.” Those Millennial kids, s...

B2C (business-to-consumer) marketing is an array of best practices, strategies, methods, and tactics for promoting products and services to consume...

With the legalization of marijuana happening left, right, and center, it was just a matter of time before the cannabis industry enjoyed unprecedent...

What is B2B Marketing? B2B (short for business-to-business) marketing is self explanatory. It refers to all marketing efforts, tactics, and strateg...

For a limited time, Digital Authority Partners is offering a FREE content & SEO audit to healthcare companies interested in assessing their cur...

Here’s how most digital features are managed: A stakeholder (or product manager) has an idea. A team of user experience experts design an exp...