Website ROI: How Investing in Your Website’s Design Can Pay Huge Dividends
Since the internet went mainstream in 1991, the role of the web site as a business tool has undergone an extraordinary evolution. At first a novel...
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A Complete Guide to Content Marketing for Law Firms in 2020
In 2020, consumers are more savvy and aware than ever that they are being marketed to, especially online. Paid ads and promotions for products and ...
Does Allowing Comments on Your Site Help With SEO?
Some companies see the comments section of their website blog page as a waste of time, as a potential home for trolls and spam links, and unimporta...
Why Your Brand Cannot Ignore Google Discover
If your business has any sort of online web presence, you know just how important Google is to your brand. You know that SEO is essential and that ...
Search Engine De-optimization For Over Optimized Content
As much as every marketer pushes SEO, handling it wrong can cause more hassle than it is worth. Too much SEO optimization can cause your content...
The 23 Best Marketing Books Of All Time
DAP takes great pride in being one of Chicago\'s top B2C marketing, B2B marketing, and SEO companies. But we didn\'t become marketing experts overn...
