• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Fintech & Financial Services
    • Ecommerce
    • Professional Services
    • Education
    • Manufacturing
    • Government
    • Legal
  • Case Studies
  • Resources
    • Marketing Insights
    • White Papers
    • Webinars
  • About
  • Call Us:
    (888) 846-5382
  • Contact Us
Home
Resources
Articles
2023’s Best Practices for Online Shops and Other Ecommerce Businesses
Best Practices for Online Shops
Marketing & SEO
December 15, 2022

2023’s Best Practices for Online Shops and Other Ecommerce Businesses

Avatar for Pranjal Bora
Pranjal Bora
Pranjal Bora is the Head of Product Management at Digital Authority Partners. After working at Sam's Club, Sears and...
Read more

Get in touch with Pranjal

SEO eCommerce
1667 views
Avatar for Pranjal Bora
Pranjal Bora
Head of Product Management
Pranjal Bora is the Head of Product Management at Digital Authority Partners. After working at Sam's Club, Sears and Ricoh Americas for the last decade, Pranjal brings a wealth of experience to our team in ecommerce, SaaS and manufacturing digital transformation. Expertise: Product Management, Mobile App Development, Web Development, Digital Transformation, Website Ada Compliance, Big Data, Artificial Intelligence.
Read Less

Subscribe to our weekly newsletter

Stay up to date with the latest digital trends.

Even though we are still experiencing the effects of the global health crisis, the business must go on. But what will you do if your online shop sales are dropping?

Your customers might be on a budget for now or are still afraid to go outside because of the recent pandemic, but they still use their smartphones. The best way to recapture your target market is to go where they are. Make adjustments in transitioning most of your marketing efforts and business operations online.

Steps in Boosting Your Ecommerce Sales

First, convert your website into an ecommerce account to offer digital payment options such as credit cards and bank transfers. Upgrade your social media pages so that you can integrate digital payment features. This way, you can directly accept orders and payments from your website and social media pages.

Second, create more targeted campaigns online and feature your best-selling products or services on your social media pages. Add links to your website so that prospects can learn more about your products or services. It is crucial to add call-to-action buttons on critical areas on your website that lead to payment pages. 

Finally, add cookies to track your site visitors and the products or services they have clicked. Remember to include data privacy guidelines, terms and conditions, and safety guidelines so that users will know how you use the information they send you. 


Want to learn more about the Digital Authority Partners approach to SEO? Watch this video!


Seek the help of an excellent ecommerce SEO Agency so that you can implement adjustments on your website and social media pages better. Here are more strategies for boosting your ecommerce business this 2023:

1. Integrate Artificial Intelligence to Better Offer Your Customers What They Want

Add more functionality to your website by using artificial intelligence (AI). You can close more deals when you follow your prospect through the next sites or pages they are visiting. Use AI to track and remind them of the items they have viewed on your website or social media pages. 

Using the information you have gathered, you can optimize your entire website and offer better options for your customers. Offer discounts, freebies, or other promos to entice your prospect into making a purchase. 

Set a time limit for promos so that customers feel compelled to take action right there and then. Make the "Buy Now" buttons visible in strategic places on the website. 

2. Enhance the Responsive Mobile Design

Responsive Mobile Design

Adjust the layout of your website to make it more readable when using a smartphone. Ask your developer to adjust the text sizes of the responsive design to accommodate new smartphone and tablet sizes.

A responsive mobile design should help with easy navigation. It should be easier on the eyes. The page should fit perfectly on a user’s screen, and there should be a balance between text and images. 

Search engines nowadays rank websites with responsive mobile design. So if you want to rank higher on search engine results pages (SERPs), you should improve the responsiveness of your website.  

3. Offer Various Payment Options

Provide ways your customer can pay for your products or services. Add more payment gateways for credit cards and bank transfers. Make sure to have a monitoring system to track all online orders and payments. 

Moreover, implement a verification system so that you can check whether shipped parcels have arrived. Make your after-sales customer service accommodating to those needing exchange of items. 

Respond to customer concerns, and do not ignore complaints. Address problems as politely as possible and offer immediate remedies. The best way to retain customers is to provide the best customer experience. 

4. Create Vlogs That Have Testimonials, Reviews, or Walk-Throughs

Invite influencers to vlog about your products or services. Treat them to a free taste of your menu and let them walk around your resort. Allow them to discuss and provide reviews about your hotel. 

Make a written agreement with the vlogger to set limits and clarify the output you want. Food reviews and first-hand travel experience testimonials in videos are a great way for customers to envision what it will be like if they spend their holidays in your resort. 

You can incorporate 3-D technology, visual reality (VR), and augmented reality (AR) in your vlogs.  

5. Increase Your Site Download Speed

Download Speed

Another way to keep a user’s attention on your website is to increase its download speed. Check your site speed using your Webmaster Tool. Ask your developer to fix bugs, reduce image sizes, and customize video downloads. 

Make sure to remove duplicate pages and create canonical tags to remedy similar pages. This way, your site can download faster and appear cleaner for search engine crawlers.

6. Optimize Your Product Listing Page

It is necessary to promote your featured items and the rest of the products so that customers know what you can offer and the options they have. You can hire a dedicated SEO team to promote and optimize your product pages through link building.

Organize your product listing page so that the most important information shows up first. Add tags and keywords to the back end of your product listing page to target more customers. Promote your pages on your social media for faster exposure and publicity. 

7. Use Hashtags with Long-Tail Keywords

Combine website and social media optimization through integrating your hashtags and keywords. Link your social media pages to your website and invite other bloggers to feature your brand. 

Build your network of links through partnerships with related businesses and local shops. Engage with your target market in the community and actively promote your campaigns. 

Social media optimization is becoming more prominent nowadays due to the more rampant use of smartphones. When you frequently participate in local events, local customers can feel more confident to buy from your business and refer you to their networks of friends. 

Final Words

These are just some of the techniques you can apply for websites and social media to boost your ecommerce SEO campaigns. Talk to an SEO marketing expert at Digital Authority Partners to help you re-evaluate your marketing campaigns and implement upgrades on your website. 

Digital Authority Partners have extensive experience in web development and internet marketing that can help you gear up for the next challenge. Embark on a new step toward reaching your sales goals for 2023.

Want to meet with our team?

Book a meeting directly here

Like what you just read? Share this article with your network and friends.
Tweet Share Share Send

Related articles

seo analysis_Close up hand business woman working with laptop for calculate results financial of the company. Teamwork successful Meeting Workplace strategy.
Marketing & SEO
Mar 25, 2023
Here’s How To Perform a Strong Competitive SEO Analysis

Whether or not you have an aggressive approach to business, you need to compete to thrive and survive. In search engi...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
people ask_Diverse businessmen discuss startup project use gadget look at tablet screen, african colleague show to associate new application ask question work together, teamwork with modern wireless tech concept
Marketing & SEO
Mar 25, 2023
Why You Can Benefit From Optimizing for the Coveted PAA Box

People Also Ask (PAA) is a popular Google search results element that gives users additional information about their ...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
seo ranking_SEO search engine optimization, organic search and link building idea
Marketing & SEO
Mar 25, 2023
Want a PAA Box Ranking? Here’s How To Do It Now!

Today, Google provides better answers to user questions by offering featured snippets, also known as the “People Also...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
420 West Huron, 1st Floor
Chicago, IL 60654
(312) 820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.


OR


Call Us:
(888) 846-5382