How Small Businesses Can Use AI and Machine Learning
Artificial intelligence (AI) and machine learning (ML) are becoming increasingly necessary adaptations as technology continues to evolve. However, you should only buy software vital to your business. To do that, you must first know how AI can work for you.
Consulting an SEO agency can help you there, but the information is also available online.
Here are five ways your small business can leverage AI and ML today:
- Reduce repetitive tasks
- Work faster and smarter
- Improve your workflow
- Serve your users better
- Boost business security
There’s a lot to discuss, so get ready to take notes.
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5 Ways You Should Use AI and ML
Enhancing search engine optimization (SEO) is a core benefit of AI and ML. In fact, software solutions exist for every aspect of SEO. Intelligent programs readily answer the needs of small businesses by automating critical business processes.
For example, accessibility and user-friendliness are essential SEO elements. That is because user experience (UX) affects how well you attract and retain users. You can make your website easier to use through voice search and automated translation apps.
Here are five other aspects you can optimize with AI and ML to add to your SEO checklist.
1. Reduce Repetitive Tasks
Companies that successfully use AI have clear implementation and maintenance plans. If you want to stay ahead of the curve, you should follow technology trends closely. For instance, automation is increasingly used to reduce unnecessary or time-consuming tasks.
For most businesses, this means programming software to gather, sort, and store information vital to their daily processes. Using automation to address repetitive manual work streamlines many critical jobs and reduces the chance of human error affecting input and output.
Real-world applications of this include:
- Tracking staff performance metrics for HR
- Automated email sorting for employees
- Screening job applicants from start to finish
- Accounts management and bookkeeping
- Automated report generation and distribution
2. Work Faster and Smarter
Besides tedious ongoing business tasks, AI-powered solutions help you check items off your SEO checklist. Basic content creation needs, such as writing assistance, are included, but so are technical ones, such as web design.
Here is a short list of great AI and ML applications for your business:
- Write better with intelligent apps that provide smart suggestions.
- Create optimized landing pages with little user input or skill.
- Generate email, posts, or ad copy for your marketing strategy.
- Rewrite or paraphrase your old ideas for maximum impact.
- Make assistance available to users at all times with a chatbot.
- Follow-up on leads with automated retargeting ad campaigns.
- Schedule important meetings efficiently with smart calendars.
- Manage work shifts without manually balancing staff availability.
- Use automated file transfer protocol (FTP) to store data safely.
- Find optimal content ideas based on your user’s search intent.
AI and ML technology are not exclusively software that works without human intervention. Instead, they encompass everything that can be programmed to act independently with minimal supervision. Alternatively, they also refer to applications that learn from repeating patterns.
3. Improve Your Workflow
AI and ML have so many business applications, as mentioned above, which is why they have the potential to improve workflow. You use your team’s skills better when delegating tedious labor to automation software. For instance, copyediting flows faster with writing tools.
Actually, AI and ML are already capable of doing all parts of content creation — from generating ideas to writing articles to scanning for errors. However, you need separate pieces of software for each part of the process. Moreover, the final output needs a human touch.
The main point here is that AI and ML are invaluable in optimizing your workflow. There is now an intelligent solution to nearly every routine website or SEO problem you can think of. Find the weak points of your business processes and see how AI and ML can help.
4. Serve Your Users Better
Accessibility issues are among the most critical website concerns you can address with AI and ML. Monitoring and analyzing user behaviors tells you much about what you can and should improve. This includes finding patterns in behavior and making predictions from existing data.
However, their contributions to UX are not limited to optimizing the buyer experience. Language, search, and customer service are other areas where intelligence apps can assist. For example, Google announced plans for auto-translated headline news for search results in Spanish, French, and German language-based news.
Another excellent avenue for utilizing AI and ML assets is optimized search. Enabling speech recognition and voice search allows your users to explore your website better. Specifically, they can find the content they need completely hands-free.
Finally, AI chatbots give your website’s UX a boost by allowing your users to receive support after work hours. Through ML, your chatbot learns to refine its conversational skills and accuracy with content suggestions. In a way, it is like having customer support available 24/7.
5. Boost Business Security
AI and ML go further than merely adding to your website’s SEO. Other aspects of your small business can also benefit from intelligent software solutions. Security is one of these critical features you can take advantage of, mainly in the digital realm.
Here are three ways AI and ML technology keeps your small business secure:
- Monitor and track website traffic by identifying suspicious or malicious files.
- Manage security for your business’ internal network by observing user activity.
- Recognize suspicious persons or activities around you through security cameras.
Small business applications of innovative technology are wide-ranging, and real-world applications are also becoming increasingly common and attainable. This means that choosing the right ones to invest in on a limited budget is a complicated decision.
Technology has reached the point of making AI and ML solutions more accessible to small businesses. Automating menial tasks and improving website UX are only the beginning of what is possible. Now, even physical security is part of affordable AI-powered business solutions.
Of course, many of these are still developing and evolving, so finding the right ones for your needs requires patience.
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