The ideal pay-per-click (PPC) agency for you is one that brings out the best in your company. A PPC Agency that under...
Increased online leads for monitoring device manufacturer by 50%
Increased conversions for a medical device software firm by 40%
Helped leading Chicago-based PR firm increase its lead generation by 2.6x
Schedule a consultation with a DAP expert today and find out what we can do for your business.
PPC advertising allows you to capitalize on Search Intent in a highly targeted and trackable manner. What’s more, unlike SEO, which can take quite a bit of time to rank organically, your PPC campaigns begin producing results immediately. Your paid ads will show up right away at the top of SERPs.
This means you’ll begin generating traffic, leads, and sales immediately. That is – if your ads are set up effectively.
That’s where we come in. Our PPC experts manage the entire process for you from start to finish. We treat your advertising spend as if it were our own, taking the time to fully understand your business and your target market so that we are equipped to define ad targeting parameters that are most likely to yield profitable results for you. Then, as your campaign progresses, we use comprehensive data analysis to improve your results over time. That way, you know every single dollar you spend will yield a positive return for your business.
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How do we deliver exceptional PPC results for our clients?
A PPC agency is made up of a team of digital marketing experts who specialize in the development, management, and optimization of pay-per-click ads. PPC agencies have a deep understanding of how to create custom ad targeting strategies developed specifically for your business model and target market. PPC experts will track your ad campaign results over time, adjusting elements based on data feedback in order to give you the largest return on your ad spend investment.
There are multiple PPC tools on the market that will make your campaign a huge success. Keep in mind that running PPC ads involves the following: extensive keyword research, well-designed landing pages, and optimized ad copy. The time these tasks take to complete depends on how established your business is. Therefore, when you’re searching for PPC tools like SEMRush or PPC Entourage, you will want to review their features carefully. An agency can help you choose which program would be most beneficial for your business.
In short, yes! PPC is a flexible marketing tactic that can be customized for all types of businesses. A PPC agency specializes in leveraging the different functions of paid ads that will help grow your customer base. These include targeting visitors, market testing, and analytics.
The majority of consumers will search for services online before purchasing or hiring a company. That means showing up in search can prove critical in terms of obtaining reach, traffic, leads, and sales. But search engine optimization (SEO) can take some time to produce results.
That’s where PPC comes in. Instead of waiting for your SEO efforts to kick in, you can supercharge your results right away by running PPC campaigns. This allows you to show up on the first page of Google for key search terms starting immediately. And the best part is, you only pay when people click, making PPC one of the most affordable and advantageous marketing tactics available to you.
There are a few things that make a PPC agency one worth working with. The first you want to consider is experience; a credible agency will have a robust portfolio with successful results. It’s also recommended that you work with an agency that provides comprehensive digital marketing solutions, which will give you more value for your marketing budget. For the best results, you should work with an agency with exceptional User Experience and Conversion Rate Optimization development services. Anyone can set up your campaigns and begin driving paid traffic to your website, you want to work with an agency that ensures your marketing dollars are being used to their fullest ability both in obtaining the traffic and converting that traffic after they arrive on your website.
We can’t speak for everyone, each PPC agency charges differently depending on their experience, the scope of your project, etc. In general, an agency can either charge a flat fee, an hourly fee, or charge a percentage of your ad spend, which typically ranges from 10-20%.
At Digital Authority Partners we charge a minimum of $3,750.00 per month for ad spends up to $25,000.00 per month – the equivalent of 15%. For ad spends exceeding $25,000.00 per month the percentage reduces over a series of brackets. Contact us today to learn more!
Questions about PPC? Schedule an appointment today with one of our PPC experts and discover how PPC can drive volumes of qualified traffic to your site.
We have an expert team of PPC Specialists with an extensive track record of success across various industries.
We know the importance of sticking to your marketing budget and ensuring your marketing shows a return. At DAP, we don’t try to meet your budget and goals, we try to beat them.
This year alone, Digital Authority Partners was named the: One of the Top B2B Agencies by Clutch, an Expertise Best Pay-Per-Click Agency, and one of UpCity’s Top PPC Companies in the USA.
We put our money where our mouths are. We offer several “performanced-based” pricing models—in other words, the more money you make, the more money we make.
We achieved a remarkable 200% increase in Sales Qualified Leads year over year by rebranding a client’s platform, implementing a refined SEO strategy, and strategically aligning marketing with sales enablement efforts tailored to SaaS-focused buyer personas.
Our Fractional Executives transformed a franchise with 160+ locations, boosting sales by 16% in just one year. Our approach drove more foot traffic, enhanced their social media presence, and revamped their website and paid media strategy, delivering outstanding results.
Helped one of the largest healthcare device manufacturers in America generate 4X more sales than originally forecasted through our FCPO, FCMO & FCTO executive expertise.
We helped a client achieve a 9.65X return on marketing spend by strategically optimizing SEO, paid media, and email marketing efforts.
Our fractional executive experts helped a leading personal injury firm generate 40% more cases & 28% more revenue within a year of working with us.
Helped a 13-year-old BPO company double revenue & headcount and reach position 2,248 of the Forbes 5,000 fastest-growing companies through the power of SEO & conversion rate optimization within 18 months.
Helped a payment processing company increase transactions by 2 billion dollars and profits by 17% within 9 months of working with our fractional experts.
Our transformative marketing strategy boosted an industry leader’s website engagement by 23% and delivered an impressive 7X ROI.
We achieved a 420% increase in lead generation for an educational platform through an ROI-focused marketing campaign that utilized paid search, email marketing, HubSpot automation, and advanced analytics.
The ideal pay-per-click (PPC) agency for you is one that brings out the best in your company. A PPC Agency that under...
If you use pay-per-click (PPC) ads for marketing your business online, you’ve probably encountered some issues....
No matter what type of company you run, you need effective ways to get your products and services in front of an eage...
While advertising through PPC is effective, it’s not always easy for businesses to manage on their own. Many businesses learn the hard way that PPC is not just as simple as placing an ad and seeing a hugh influx of new busines coming their way.
The success of a PPC campaign depends on a number of factors from researching keywords, writing ads that searchers will click on, targeting your ads to the right prospects, and ensuring these settings are correct across various campaigns and ad groups. Once you’ve launched your campaign and your ads begin driving traffic, you’ll also need to ensure the landing pages your clickers are arriving on are properly designed and optimized to convert your new visitors into customers.
This entire process is critical because well-developed and well-targeted ad campaigns perform much better than those that are haphazardly put together and deployed. This is why companies turn to partnering with a PPC agency that will create campaigns on their behalf that will produce more high-quality leads at a much lower cost.
Google PPC ads consist of a few main elements which a qualified PPC agency should be well-versed in.
Once your PPC agency has mapped out a plan, they will take a look at different campaign types that would most benefit your business. The four most common types are as follows:
The PPC model is an effective marketing method for businesses because you can advertise to a specific audience who is interested in your product or service. Publishers like Google and Facebook also monetize off the PPC model, making it a win-win for both parties.
While no two businesses have the exact same budget or goals, what they have in common is the need to grow their customer base. This is where a PPC agency can be helpful; their digital marketing experts can identify which platform is most likely to help you increase conversions. Let’s take Google as an example.
Google Ads is a popular option for PPC advertising due to the enormous amount of traffic it receives daily. In fact, the number of Google users worldwide is close to four billion!
Google Ads works as an auction where advertisers bid on keywords and then pay every time someone clicks on their ad. Before posting an ad though, you will need to do some keyword research. In fact, your entire campaign revolves around keywords so it’s important to find the appropriate ones to begin with. Your list should involve keywords that are:
Exhaustive – In addition to including frequently searched keywords, don’t forget to include long-tail keywords. These are terms that are specific to your business or industry.
Relevant – Posting an ad for a global audience will drain your marketing budget quite quickly. For instance, if you run a daycare center, you wouldn’t advertise to consumers who don’t have children. A PPC agency will take on the time-consuming task of finding targeted keywords that will result in a high click-through rate.
From there, the user will be directed to a landing page with optimized ad copy; they can then either view more about your product or services, contact you, or even make a purchase. Either way, you’ve now increased your click-through rate, which plays a significant part in your search engine ranking.
Expansive – To make sure the ads continue reaching your desired audience, your PPC agency will work to consistently improve your campaigns.
Once the keywords have been entered into your campaign, it then goes into a pool with other ads. Then, when a user starts a search, Google will pull up the ads that fit and place them on the search results page. While this sounds like a lottery system, the “winners” are actually selected depending on the quality, relevance, and size of their keywords.
The two most common types of Google Ads are “search ads” and “local search ads”, with the second being a subset of the first. Search ads appear above or beside your Google search results whereas Local Search ads focus on showing businesses on Google Maps that are close to you.
Facebook ads work in a similar way to Google Ads. They are available in either image or video form and advertisers can target the ads to a specific demographic, location, etc. Additionally, they give you the option to install Facebook Pixel, which collects data from users who visit your site.
One feature that sets Facebook ads apart from Google Ads is the option to boost posts. This means you can convert a post on your Facebook business page into an ad.
PPC marketing is especially helpful for time-sensitive campaigns that are either meant to address competitors or target new demographics. Each platform provides different benefits for businesses based on their model and budget. A PPC agency has the expertise to identify how to maximize the power of online advertising.
The short answer is yes, PPC ads and working with a PPC agency are definitely a worthwhile investment for multiple reasons.
PPC is an efficient method for increasing your reach to your target audience. Because of their flexible pricing models, you can be sure that you will drive profits without exceeding your marketing budget.
As we mentioned earlier, PPC is a form of marketing that provides quick results in a cost-effective way. If you are striving to generate revenue within a specific timeframe, or want to promote a certain marketing initiative (think sales or product launches), PPC is the way to go.
Working with a PPC agency will help get your marketing campaign going for the long term by:
Once this is all done, your ads are ready for launching and your business is on the road to driving higher profits. But it’s not over yet. Getting feedback from campaigns is crucial for improvement in terms of targeting keywords and audiences. You can identify exactly which aspects of your campaigns are working well and which need to be eliminated.
Working with a PPC agency to get your ads out there not only contributes to your revenue stream, but they also play a part in achieving your KPIs. You might be wondering how these factor in. Online platforms make it simple for advertisers to measure their KPIs because they can be built into your campaign. For instance, search engines can be set up to generate website traffic and social media platforms can provide messaging services and be used to increase app downloads.
Major platforms like Google and Facebook exist to help businesses grow their customer base, which is why they have so many advanced built-in features. This is also why PPC is one of the most popular forms of advertising globally. The volume of users and their constant interaction on platforms is so great that paid-search advertising is now the top revenue driving option for businesses. They are able to control which demographics are targeted down to the day the ad is shown.
But what about SEO? This is a valid question considering it is also a popular form of online marketing. PPC and SEO actually work well together because the same keywords are targeted for the same audience, all on one platform. Businesses that have high performing PPC ads do improve in their SEO results. For example, businesses that have strong ad copy and keywords rank higher on Google’s Quality Score, which in turn, improves their SEO.
A few other reasons why PPC and SEO go hand in hand are:
A PPC agency will help you implement the feedback which is built into ad platforms. From there, they can determine if additional steps are needed, like re-examining the keywords or conducting an A/B test. The success of PPC results rely on a business’s ability to analyze the data thoroughly and accurately. By doing so, you can maximize the number of clicks based on your budget and refine your keyword targeting. The possibilities are endless, which is why PPC is a necessity for growing your business.
This is an excellent question and one that you might be asking yourself if you’re a bit hesitant to head down the PPC marketing road. The truth is, all types of businesses rely on PPC to increase their conversion rates and drive higher profits. Industries are broken down into different categories as follows:
There are some industries that are built on attracting new leads because they value lifetime customers. For instance:
Professionals like doctors and dentists make money whenever they see a patient, with each visit potentially costing over a thousand dollars. This industry is also dependent upon referrals, which patients are generally happy to provide if they are satisfied with the service they receive. If medical professionals get a consistent stream of new patients, their PPC investment would have paid off very quickly.
Colleges and universities don’t necessarily get a lot of referrals, but their students spend a lot of money on tuition over their years of studying. Because of the student’s long term investment, PPC ads are a good option for these institutions to increase their online visibility.
Consumers generally prefer to avoid the hassle of finding a new internet, phone, or cable provider. So if they can stick with one subscription service for multiple years, the PPC investment would be worth it for the provider.
Some professionals don’t always get repeat customers, but each one pays a large sum when they use a service. Examples include:
Repairing your home or car is very costly and (hopefully) isn’t needed too frequently. Each job is expensive, meaning the PPC ads a professional set up have paid for themselves.
Lawyers generally bill their clients a lot per case. While PPC ads certainly benefit them, certain keywords relating to legal services are expensive. This might sound like a good reason to avoid investing in PPC, but the profit margin is high when you consider how much you would make per case.
PPC advertising is especially important if your business sells products that are not readily available on the market. These could include rare books or collectible items. Because these items are expensive, the amount you would pay for PPC ads is instantly worth it.
Similar to the examples of rare items mentioned above, there are certain holidays when businesses thrive the most. A good example are wedding venues because they mark up their prices significantly during peak season. This particular industry is quite competitive but people are willing to pay more to secure the venue. That is where businesses in seasonal industries tend to drive higher profits by using PPC advertising.
Companies like Amazon and eBay that sell a large variety of products benefit significantly from PPC. These retailers typically bid on long-tail or dynamic keywords which cost less per click. Therefore, they are able to increase their profits quickly through the use of PPC ads.
Keep in mind that these are just examples to demonstrate how effective PPC is in the online marketing landscape. If your business doesn’t fit into the above categories, you can still benefit from PPC ads.
There is no set answer to this question because of the flexibility PPC offers. When using Google Ads for instance, a CPC can range greatly from several cents to several hundreds of dollars per click, depding on your target keyword. If you’re working with a PPC agency, there are a several payment models for businesses to fit their budget.
This involves each advertiser making a bid with the maximum amount they are willing to pay for an ad. These bids are then put into an auction, which are run by the publisher using automated tools.
A “winner” is then determined, but not based solely on the total amount they bid. They are given the ad spot based on rank, which is a combination of the total amount of money offered for the ad and its content quality.
One of the cons of this pricing model is it requires constant monitoring, which can be difficult if you’re working with a small team. A PPC agency is dedicated to monitoring your PPC campaign and making necessary modifications.
This pricing model means that clients pay the same fee regardless of the number of hours spent on the campaign, or even its performance. Think of it like a retainer; a PPC agency will work a certain number of hours per week or per month as agreed upon.
The flat-rate model is typically ideal for long-term clients because their goals have been clearly defined and both parties understand their responsibilities.
Keep in mind that clients sometimes need to sign a long-term contract so their campaigns can continuously improve overtime. This is an excellent option for a more established company that isn’t seasonal.
With this pricing model, the PPC agency advertises on your behalf and only charges you per lead or conversion, making it an ideal option for clients because they pay for results. The contract for performance-based pricing is less complicated and doesn’t require the client to make an investment.
Performance-based pricing is beneficial for businesses of all sizes and in a variety of industries.
This is where a PPC agency will charge you based on your ad spend. The percentage the agency usually takes is around 10-20%, but can vary depending on the scope of the campaign.
It’s important to note that percentage-based pricing requires a minimum spend, so it might not be the ideal option for companies with smaller budgets.
Charging hourly is probably the simplest pricing model for both the PPC agency and the client. It ensures that you stay on track with your budget and provides flexibility in terms of the number of hours that are spent on your campaign.
However, hourly rate pricing might not be ideal for businesses looking for multiple services like graphic design and landing page generation. In this case, your PPC agency will be able to recommend a different solution.
The above are the five most common pricing models for PPC. Agencies understand that each company has different needs and that there is no one-size-fits-all solution.
To determine which pricing model is suitable for your business, your PPC agency will discuss your priorities and goals first. Are you looking for leads or convert a specific audience? Have you considered doing more brand awareness?
PPC specialists work with national and international organizations, giving them a wide scope of experience to create a successful PPC ad campaign.
As a business owner, you might be wondering if the cost of working with a PPC agency is worth fitting into your budget. After all, the internet has an endless supply of articles on how to successfully market your business online.
There is some truth to this; however, PPC marketing doesn’t end the moment you put up an ad. For the best possible results, consistent monitoring and refining your ads is a necessity. This can be extremely time consuming, especially if you’re unfamiliar with how to analyze data. Both Google and Facebook ads are complex marketing techniques, and if every step isn’t done correctly, you risk wasting a lot of time and money. Here are a few more reasons why you should bring in PPC experts:
The digital marketing world seems to change a little bit everyday. Rebrands, new features, and updated advertising policies are constantly being introduced to advertisers. If businesses don’t stay up-to-date with these changes, they can easily fall behind their competition.
It’s the job of any PPC agency or expert to stay current with all new trends and technology. Working with them will definitely save you time on research and can offer you professional advice to make your business grow.
Measuring results against your goals is one of the main tasks for any PPC expert. Pulling reports from different sources is time-consuming and confusing. Also, misinterpreting the metrics can easily result in an unsuccessful campaign. Of course, as a business owner you would want to avoid this situation.
This is where working with a PPC agency can be useful. They have access to marketing tools that measure the impressions and clicks, as well as conduct conversion tracking. All this information is extremely valuable as it gives you an accurate account of where your consumer engagement stands and how to increase it.
Once a PPC expert has measured the metrics mentioned above, they will discuss with you exactly how the data applies to your business. Whether it’s removing keywords or re-allocating a portion of your budget, a digital marketing professional can help you keep your business’s goals on track.
A PPC agency doesn’t just focus on online advertising, they are equipped to help you with other aspects of your business as well. If you need website design or content creation that your in-house team is unable to take on, an agency can refer you to highly trained professionals who specialize in whichever service you need at that time.
PPC is one of the most popular and effective marketing tools in modern digital marketing. In addition to brand awareness, PPC marketing successfully drives and converts leads, resulting in a high ROI. To maximize your business’s potential, bring on a reputable PPC agency. You can save resources and achieve optimal results, all within your marketing budget.