Assured is a claims management platform for insurance companies to ingest and augment claims data to make better decisions.
Assured, a data-driven claims management platform for insurers, partnered with us to amplify their brand presence at the InsureTech Connect conference. Using innovative “guerrilla marketing” strategies, we engaged attendees through geofencing, targeted PPC ads, and strategic LinkedIn promotions, securing dozens of meetings for the Assured sales organization, each day, as the event unfolded.
With less than two weeks before the InsureTech Connect event, Assured approached the DAP team in search for a cost-effective strategy to maximize visibility among attendees.
Assured emphasized targeting only the appropriate attendees, avoiding hotel staff or unrelated guests.
We initiated both local and hyper-local Search & Display campaigns in Las Vegas, specifically focusing on a half mile radius around the convention center. The Assured InsureTech brand awareness campaign began a few days before the event and continued throughout the show, followed by retargeting strategies after the event ended. These efforts spanned three geographic segments: nationwide, Las Vegas, and the immediate vicinity of the Mandalay Bay Convention Center.
We meticulously geofenced the precise boundaries of the convention hall to curate a high-value pool of prospective clients for retargeting through their mobile devices. Utilizing the show’s floor plan, we developed geofence polygons to capture the device IDs of attendees during the conference. This strategy allowed us to dominate the digital media landscape through high-CPM programmatic bidding throughout the duration of the show.
Launched Paid Search ads leading up to the event to capture the interests of individuals searching for ITC event keywords.
We initiated display ad campaigns before the event to engage individuals searching for InsureTech Connect (ITC) event-related keywords. We designed six distinct ad sets, experimenting with various creatives and copy, to test the combinations that led to the best engagement.
We leveraged Assured’s existing prospect lists and other accessible data to accurately target potential clients. Subsequent strategies concentrated on developing a more comprehensive list of target accounts.
Implemented a 60-day retargeting campaign aimed at trade show attendees.
