Marketing & SEO
May 3, 2024
SEO vs SEM: How Do You Choose? Simple Answer, You Don’t!
Digital marketing can quickly turn into a nightmare if you don’t pick the right strategies to show a positive Return ...
Helping Clients Harness the Power of
LinkedIn Ads
Increased conversion for a medical device software firm by 40+%
Helped a leading environmental monitoring solutions company optimize their site and increase leads by 80%
Helped eco-fashion company gain 8x Return on ad spend.
Our Clients Love Us, and They Tell the World About it
What Our Clients Say About Us
DAP is absolutely incredible to work with! They are so sharp and know exactly what they are doing. They have a proven process they walk their clients through that allows the client to take things in bite sized pieces so as not to have the project seem overwhelming. I know a ton of companies in the same field, but DAP is by far and away ahead of the pack. They are tremendous!
Bill Himmelstein
CEO & Founder of Tenant Advisory Group
Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.
Zak Higson
Executive Vice President of Signature Analytics
Digital Authority has helped my company in a number of ways that will result in record profits. Being more "old school" in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.
Mark Meyer
CEO & Founder of E&M Strategic Real Estate
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Clutch
Top YouTube Advertising Company
Clutch
Recognized as a Top SEM Company
CES
Award-Winning Innovators in Interconnected Digital Strategy at CES
Web Marketing Association
Winner of the Best B2B Online Campaign, Internet Advertising Competition
UpCity
Top Digital Agency on Upcity
Expertise
Award-Winning PPC Agency in Chicago
What a LinkedIn Ads Agency Does for Your Business
658 Million professionals currently use LinkedIn. 89% of B2B marketers report using LinkedIn Ads. 58% of those claim LinkedIn Ads produce the highest return on ad spend (ROAS).
LinkedIn Ads are the B2B marketer’s platform of choice because they put your value proposition in front of key decision-makers with the budget, authority, and need for your product and services. Additionally, LinkedIn Ads are a powerful tool for recruiters seeking top talent.
Our team helps propel your LinkedIn Ads campaigns to maximum ROAS. When you hire our agency, you’ll benefit from a team of experts skilled at capturing prospects’ attention, stimulating their interest, and inspiring them to contact you.
Our marketing, content, and paid ads experts gain a deep understanding of your business, value proposition, and competitors to craft persuasive messaging that stands out and delivers results.
Want to meet with our team?
Book a meeting directly here
Foundations of
LinkedIn Ads Services
LinkedIn Ads Agency
Frequently Asked Questions
How do I choose a LinkedIn Ads agency?
Look for an agency with experience running multiple campaigns across a range of clients and industries. Ask for case studies, and review their client list. Contact the agency and have them walk you through LinkedIn Ads campaigns they’ve run for clients. Test their knowledge. Ask for campaign ideas. Hop on LinkedIn over zoom and do a screen share. Show them ads and get feedback on improvements.
Ask them to show, compare, and contrast various ads. Mislead them by showing them underperforming ads claiming they’re top performers. Do they take the bait, or are they skeptical?
Another way to research agencies and individuals working on your campaigns is on LinkedIn directly. Check the agency and campaign manager’s profiles. Are they well connected, recommended, and have interesting content and posts? Finally, ask what team members will work on your account, team size versus clients managed. Do they have enough bandwidth?
Why should I invest in LinkedIn Ads?
LinkedIn Ads crush it in the B2B marketing and recruiting space. Linkedin Ads put your messaging in front of key decision-makers—managers, directors, C-level, and business owners. LinkedIn reports that 4 of 5 members drive business decisions in their organizations. Target audiences by title, company, industry, professional and personal interests.
The platform offers a range of formats including sponsored content, sponsored messaging, lead gen forms, and text and dynamic ads. Like any ad media, without proper management, the wrong strategy, ads, messaging, and flow can burn through a budget like a wildfire on sagebrush without producing returns. We can help. Contact us now.
What industries use Paid Media?
Linkedin Ads have applications across many industries. They’re especially valuable to B2B firms who need to get messaging past gatekeepers and in front of decision-makers.
Sponsored content campaigns allows you to put your products and services in front of a targeted audience, generating strong interest and sales.
Lead gen offers persuade prospects to exchange contact information for valuable information and offers. Where LinkedIn Ads really excel is by enabling you to bypass lead gen forms and directly message prospective customers.
Additionally, while frequently overlooked by consumer marketers at the end of the day, individuals on Linkedin are also consumers. With a little creativity and the right offers LinkedIn Ads can also produce strong returns for certain B2C campaigns.
Does Digital Authority Partners have previous experience with LinkedIn Ads?
Individually, and collectively, our team members and agency have experience managing large budget enterprise-level B2B LinkedIn ad campaigns across multiple industries. From strategy to execution our team gives you the best opportunity for recovering a high return on ad spend. Working with clients in a range of industries provides us with daily insights into what’s working and what’s not. We continually optimize and iterate campaigns for maximum performance.
Who will be involved in my LinkedIn Ads project?
Team members who’ll be involved with your campaigns include a marketing specialist. Your Marketing Specialist leads and communicates high-level campaign strategy to the Paid Media Specialist. Your Paid Media Specialist translates high-level strategy into campaign-level strategy and tactics. From there, designers and content managers get to work creating the persuasive content and visuals key to successful campaigns. Once your campaigns launch, your Analytics Manager monitors and recommends performance enhancements and budget allocations for best results. Together, the team seeks to extract maximum value within your budget.
Helping Companies
Reach New Customers
