At Digital Authority Partners, we live B2B marketing. Few mediums are as powerful for B2B lead generation as LinkedIn Ads.
Yet, without proper management, they can be costly and unproductive. Our LinkedIn Ads experts put your business in front of the right audiences with the right messaging.
Increased conversion for a medical device software firm by 40+%
Helped a leading environmental monitoring solutions company optimize their site and increase leads by 80%
Helped eco-fashion company gain 8x Return on ad spend.
LinkedIn Ads are the B2B marketer’s platform of choice because they put your value proposition in front of key decision-makers with the budget, authority, and need for your product and services. Additionally, LinkedIn Ads are a powerful tool for recruiters seeking top talent.
Our team helps propel your LinkedIn Ads campaigns to maximum ROAS. When you hire our agency, you’ll benefit from a team of experts skilled at capturing prospects’ attention, stimulating their interest, and inspiring them to contact you.
Our marketing, content, and paid ads experts gain a deep understanding of your business, value proposition, and competitors to craft persuasive messaging that stands out and delivers results.
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Look for an agency with experience running multiple campaigns across a range of clients and industries. Ask for case studies, and review their client list. Contact the agency and have them walk you through LinkedIn Ads campaigns they’ve run for clients. Test their knowledge. Ask for campaign ideas. Hop on LinkedIn over zoom and do a screen share. Show them ads and get feedback on improvements.
Ask them to show, compare, and contrast various ads. Mislead them by showing them underperforming ads claiming they’re top performers. Do they take the bait, or are they skeptical?
Another way to research agencies and individuals working on your campaigns is on LinkedIn directly. Check the agency and campaign manager’s profiles. Are they well connected, recommended, and have interesting content and posts? Finally, ask what team members will work on your account, team size versus clients managed. Do they have enough bandwidth?
LinkedIn Ads crush it in the B2B marketing and recruiting space. Linkedin Ads put your messaging in front of key decision-makers—managers, directors, C-level, and business owners. LinkedIn reports that 4 of 5 members drive business decisions in their organizations. Target audiences by title, company, industry, professional and personal interests.
The platform offers a range of formats including sponsored content, sponsored messaging, lead gen forms, and text and dynamic ads. Like any ad media, without proper management, the wrong strategy, ads, messaging, and flow can burn through a budget like a wildfire on sagebrush without producing returns. We can help. Contact us now.
Linkedin Ads have applications across many industries. They’re especially valuable to B2B firms who need to get messaging past gatekeepers and in front of decision-makers.
Sponsored content campaigns allows you to put your products and services in front of a targeted audience, generating strong interest and sales.
Lead gen offers persuade prospects to exchange contact information for valuable information and offers. Where LinkedIn Ads really excel is by enabling you to bypass lead gen forms and directly message prospective customers.
Additionally, while frequently overlooked by consumer marketers at the end of the day, individuals on Linkedin are also consumers. With a little creativity and the right offers LinkedIn Ads can also produce strong returns for certain B2C campaigns.
Individually, and collectively, our team members and agency have experience managing large budget enterprise-level B2B LinkedIn ad campaigns across multiple industries. From strategy to execution our team gives you the best opportunity for recovering a high return on ad spend. Working with clients in a range of industries provides us with daily insights into what’s working and what’s not. We continually optimize and iterate campaigns for maximum performance.
Team members who’ll be involved with your campaigns include a marketing specialist. Your Marketing Specialist leads and communicates high-level campaign strategy to the Paid Media Specialist. Your Paid Media Specialist translates high-level strategy into campaign-level strategy and tactics. From there, designers and content managers get to work creating the persuasive content and visuals key to successful campaigns. Once your campaigns launch, your Analytics Manager monitors and recommends performance enhancements and budget allocations for best results. Together, the team seeks to extract maximum value within your budget.
Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.
Digital marketing can quickly turn into a nightmare if you don’t pick the right strategies to show a positive Return ...
