DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
Sanctuary is an LA-based apparel company founded in 1997 selling through major retailers and direct-to-consumers through their ecommerce website. To help them get more out of their digital advertising efforts and boost their online presence, DAP was brought on to help Sanctuary improve its return on ad spend, Ecommerce conversion rate, and increase organic traffic to the website.
The return on ad spend across paid social and paid search was significantly below industry standards which made it nearly impossible for Sanctuary to sell online profitably.
The Ecommerce conversion rate was around .6% when the industry standard is closer to 3%.
Sanctuary looked to increase its online direct-to-consumer business substantially and needed the right marketing team to help them accomplish this ambitious goal.
We created a comprehensive SEO, paid search, paid social, and website strategy to help Sanctuary reach its growth goals.
We reviewed Sanctuary’s top competitors, including their strengths and weaknesses, and built a multi-year website, paid media, and SEO omnichannel strategy to help Sanctuary grow its direct-to-consumer business by 50% year over year.
We developed a comprehensive content strategy across the different product category landing pages, on-site blog content, and guest posts in relevant apparel publications to help Sanctuary increase its organic traffic.
We conducted an extensive paid search audit to uncover improvement opportunities to increase ROAS. We cut waste on low ROAS campaigns, set up retargeting, created abandoned cart email campaigns, set up smart shopping, added online product feeds, deployed an integrated monthly tracking analytics strategy, and more.
We audited the paid social spending to find areas to improve. DAP enhanced Sanctuary’s marketing strategy by creating more video ads, setting up proper attribution, extensive A/B ad experimentation, and higher utilization of influencer partnerships.
DAP conducted a technical SEO audit of the Sanctuary website to determine all critical issues impacting the site’s ability to rank. We identified a list of website fixes and improvements, including site speed, HTML, alternate text for images, orphan pages, redirect issues, and more.
We worked with Sanctuary to define the right keywords to focus on by first determining the top product categories that Sanctuary wanted should be ranking for based on their inventory and market competitive advantage. Once we identified the most relevant keywords, we compared those against relative keyword difficulty to determine the final keyword clusters to focus on to get more organic traffic to the website over time sustainably.
Our SEO team worked with Sanctuary full-time writers and content managers to create & publish SEO-optimized articles to improve the company’s Google search rankings & drive more traffic to the site.
We wrote guest posts & secured high-quality backlinks to Sanctuary blogs & product category pages. We published 100s of articles on relevant lifestyle brand websites, leading our client to see an 80% increase in traffic.
The Sanctuary website had a very low Ecommerce conversion rate of approximately .6%. The DAP product team performed an in-depth audit of the site & created a strategy to improve the conversion rate. We prioritized issues to resolve based on the difficulty of fixing and the expected benefits, which resulted in a 2.5X increase in conversion.
We have successfully addressed a double-counting issue with a significant portion of paid media traffic. Additionally, we have enhanced attribution accuracy by using multiple web analytic tools.