Sanctuary Clothing
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
Sanctuary is an LA-based apparel company founded in 1997 selling through major retailers and direct-to-consumers through their ecommerce website. To help them get more out of their digital advertising efforts and boost their online presence, DAP was brought on to help Sanctuary improve its return on ad spend, Ecommerce conversion rate, and increase organic traffic to the website.
The return on ad spend across paid social and paid search was significantly below industry standards which made it nearly impossible for Sanctuary to sell online profitably.
The Ecommerce conversion rate was around .6% when the industry standard is closer to 3%.
Sanctuary looked to increase its online direct-to-consumer business substantially and needed the right marketing team to help them accomplish this ambitious goal.
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.