• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Software as a Solution (SaaS)
    • Healthcare
    • eCommerce Digital Marketing Agency
    • Legal
    • Professional Services
    • Fintech & Financial Services
    • Manufacturing
    • Education
    • Government
  • About
    • Awards
    • Team
  • Case Studies
  • Resources
    • Marketing Insights
    • White Papers
    • Webinars
  • Call Us:
    (888) 846-5382
  • Contact Us
Home
Case Studies
Dickson

Dickson

Reimagined marketing strategy increases lead generation

increase in total leads YoY
10%
reduction in bounce rate
18%
increase in email click-through rate
71%
increase in form conversion rate
3x
Dickson

Reimagined marketing strategy increases lead generation

technology-icon-04@1x Technology
Search Engine Optimization
Content Marketing
Digital Strategy
Design
Marketing
Analytics
Dickson left computer
 
dickson-right

Background

A longtime leader in providing environmental monitoring solutions for healthcare, pharmaceutical, manufacturing and other regulated industries, Dickson was looking to increase new customer acquisition and sales. Dickson turned to DAP as a marketing partner that could increase top-of-funnel lead generation and drive online conversions.

Discovery

DAP conducted a comprehensive audit of Dickson’s digital marketing strategy, including content marketing & SEO, email, social, website optimization, and sales & marketing integration. DAP planned a phased approach to overhauling Dickson’s lead generation strategy, starting with high impact changes while also building a long-term vision to put Dickson on a path to sustained growth.

Solution

We identified a number of significant changes to implement that would quickly drive lead generation and improve overall Dickson marketing efforts. These improvements included creating new optimized forms and designing new landing pages to improve Dickson’s lead generation and improve Dickson’s conversion rates. DAP implemented CMS enhancements to improve usability and overall site performance. DAP also retooled Dickson’s approach to content, seeing immediate dividends in just a few months thanks to a more integrated approach centered around authoritative, long-form content optimized for SEO.
  • Defined and executed new content strategy centered around authoritative thought leadership for core topics relevant to key audiences, along with a more integrated approach to email marketing and social media
  • Redesigned landing pages to support in-depth content and an enhanced user experience
  • Implemented CMS enhancements to improve overall site performance and usability
  • Streamlined and shortened forms, and created banner and pop-up forms to increase conversion rate

Results

80%
increase in total leads YoY
18%
reduction in bounce rate
71%
increase in email click-through rate
3X
increase in form conversion rate
Dickson

See our other work

Financial services
Assured
DAP elevated Assured’s presence at the premier InsureTech tradeshow, deploying geo-location ads and expert retargeting strategies post-event, leading to multiple million-dollar deals. Unlock unprecedented growth with our powerhouse strategic promotion solutions!
Read more
Professional Services
Liventus
We achieved a 30% increase in Sales Qualified Leads (SQLs) year-over-year for Liventus, an Illinois-based custom software development agency. Our Fractional CMO & SEO experts collaborated with the Liventus leadership team to design and implement a content strategy tailored to attract Chicago businesses looking for custom software development services to the Liventus website. Our goal was to boost Liventus’ leads from fintech, healthcare & retail enterprise clients, focusing on attracting Chicago-based companies.
Read more
Software as a Solution
Financial services
KYROS
DAP helped KYROS, a fintech SaaS platform, to create & execute an optimized marketing strategy to generate high-value leads.
Read more
E-commerce
Bella+Canvas
DAP helped Bella+Canvas achieve a 9.65X return on marketing spend across SEO, paid media, and email marketing.
Read more
Software as a Solution
DecisionLink
We achieved a remarkable 200% increase in Sales Qualified Leads year over year for DecesionLink by meticulously rebranding the DecisionLink platform, implementing a refined SEO strategy, and strategically aligning marketing with sales enablement efforts tailored to SaaS-focused buyer personas.
Read more
Sanctuary Clothing
E-commerce
Sanctuary Clothing
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
Read more

Need help with your next project?

Or call us at (312) 600-5433

Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
420 West Huron, 1st Floor
Chicago, IL 60654
(312) 820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.


OR


Call Us:
(888) 846-5382