Reimagined marketing strategy increases lead generation
A longtime leader in providing environmental monitoring solutions for healthcare, pharmaceutical, manufacturing and other regulated industries, Dickson was looking to increase new customer acquisition and sales. Dickson turned to DAP as a marketing partner that could increase top-of-funnel lead generation and drive online conversions.
- Defined and executed new content strategy centered around authoritative thought leadership for core topics relevant to key audiences, along with a more integrated approach to email marketing and social media
- Redesigned landing pages to support in-depth content and an enhanced user experience
- Implemented CMS enhancements to improve overall site performance and usability
- Streamlined and shortened forms, and created banner and pop-up forms to increase conversion rate
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