imaware™
Increased organic traffic for a healthcare manufacturer from 1,000 visitors/ month to 115,000 visitors / month. 20X increase in sales within 2 years.
Increased organic traffic for a healthcare manufacturer from 1,000 visitors/ month to 115,000 visitors / month. 20X increase in sales within 2 years.
imaware™’s mission is to empower the health of humanity by providing testing and technology solutions for healing at scale. DAP was hired to help imaware™ become the leader in celiac disease at-home screening testing. Within 16 months of working together on website content optimization, content production, technical SEO & overall digital strategy, imaware™ became one of the top 3 largest providers of celiac testing solutions in America by sales volume.
Prior to partnering with Digital Authority Partners, imaware™ relied heavily on Pay-Per-Click SEM campaigns and Paid Social Media advertising as its primary user acquisition channels. However, the costs associated with these tactics were unpredictable and often prohibitively high, with the average cost of acquisition exceeding 60% of the MSRP of their products. This made it difficult for the company to sustainably grow and expand its operations, including the opening of new labs in Austin, Texas.
When imaware™ contracted DAP to help them increase organic traffic to their website, one of the biggest challenges was that their website had only been launched a year before. This was especially difficult for a healthcare company, given the strict regulatory requirements. Additionally, healthcare-related queries are often complex, making it harder to rank organically in Google search results.
DAP developed a strategy that involved creating comprehensive guides on celiac disease and working with doctors to review website content. This helped imaware™ establish itself as a trusted source of medical information, resulting in success in organic search rankings.
Furthermore, as a healthcare company, imaware™ was facing an uphill battle to rank organically in Google search results. Focusing on providing the single most comprehensive guides on celiac disease and teaming up with doctors who medically reviewed all website content helped us overcome the challenge of a fairly new website providing medical advice to their target audience.
Before partnering with DAP, imaware™ did not have an extensive content strategy in place beyond brand copy on their medical test landing pages. There was a lack of informative and educational content for their target audience.
To address this, DAP proposed a strategy to position imaware™ as a leading educational resource for celiac disease, covering topics from diagnosis to management. The comprehensive approach resulted in the creation of over 300 pieces of content to help patients successfully detect and manage celiac disease.