SEO strategy drives at-home health test purchases
imaware™, a leading provider of medically vetted home health tests, was looking for the most effective way to increase their online visibility and inspire more individuals to take advantage of their suite of at-home testing products and gain deeper understanding of their personal health.
DAP also formulated a content strategy centered around authoritative articles based on relevant, traffic-driving keywords, identifying “celiac disease” as the most beneficial place to start given the competition and client goals, with a plan to build a healthcare keyword “universe” from there. After eight months, DAP has turned imaware™ into the go-to online platform for celiac disease management with tens of thousands of monthly visitors.
- Provided technical SEO support that addressed a number of site issues to improve domain quality and content impact
- Created a content strategy centered that has delivered more than 100 high-quality thought leadership articles around key subjects vetted by a public health expert in order to enhance the site’s authority and reach
- Leveraged analytics to create a traffic-driven keyword strategy around “celiac disease” and its related terms, generating tens of thousands of organic monthly visitors