SEO strategy drives at-home health test purchases

Healthcare

Content Marketing

Digital Strategy

SEO

Background

imaware™, a leading provider of medically vetted home health tests, was looking for the most effective way to increase their online visibility and inspire more individuals to take advantage of their suite of at-home testing products and gain deeper understanding of their personal health.

Discovery

After a thorough analysis of Imaware’s domain authority and the competition around relevant, traffic-driving keywords, DAP formed a plan to address a number of technical SEO issues inhibiting the site.

DAP also formulated a content strategy centered around authoritative articles based on relevant, traffic-driving keywords, identifying “celiac disease” as the most beneficial place to start given the competition and client goals, with a plan to build a healthcare keyword “universe” from there. After eight months, DAP has turned imaware™ into the go-to online platform for celiac disease management with tens of thousands of monthly visitors.

Solution

Since completing the necessary technical SEO enhancements to improve the domain, DAP has created more than 100 high-quality, expert-vetted articles that continue to drive traffic and purchases to the imaware™ site. The impactful set of keywords the site ranks for has set imaware™ up to lead in the home health testing space for the foreseeable future.

Provided technical SEO support that addressed a number of site issues to improve domain quality and content impact
Created a content strategy centered that has delivered more than 100 high-quality thought leadership articles around key subjects vetted by a public health expert in order to enhance the site’s authority and reach
Leveraged analytics to create a traffic-driven keyword strategy around “celiac disease” and its related terms, generating tens of thousands of organic monthly visitors