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TXI

TXI

Digital Authority Partners transformed TXI's digital presence from a respected Chicago software development firm into a nationally recognized technology partner. Within 12 months, we achieved a 50% surge in enterprise software development leads, 200% growth in organic search traffic, and a 75% increase in Fortune 1000 companies requesting consultations. Through strategic SEO and content marketing, we expanded TXI's reach from 200 keywords to over 1,000 software development terms, creating a steady flow of qualified leads nationwide.

increase in enterprise software leads
50%
growth in local search visibility
200%
boost in local traffic
75%
Client:
TXI
Industry:
Custom Software Development
Bio:
TXI builds mission-critical software for Fortune 1,000 companies, with over 20 years of experience. Their team has delivered over 300 enterprise applications for healthcare, finance, and manufacturing leaders. Unlike traditional software development companies, TXI forms long-term partnerships with clients, with most relationships spanning 5+ years. This approach has made them Chicago's go-to software development firm for enterprises requiring sophisticated architecture and stringent compliance standards.

How we helped TXI

Digital Marketing Services
Fractional CMO Services
Content Strategy Services
SEO Agency
National SEO Services
Local SEO Services
Technical SEO Services
icon-lead-generation
Lead Generation Agency
Account-Based Marketing
Website Analytics
Email Marketing Automation
Marketing Analytics

Project Summary

TXI had built complex applications for major healthcare and financial institutions but struggled to attract new clients through its website. Despite its track record of successful software projects, potential Fortune 1000 clients simply couldn’t find the company in search results.

Our Fractional CMO partnered with TXI to change this. We revamped their digital presence with industry-focused content, optimized their site for companies seeking enterprise software development, and launched campaigns targeting Fortune 1000 decision-makers.

The impact was clear: within 90 days, qualified leads increased by 40%, and their sales team started getting consistent inquiries from their ideal prospects.

The Challenge

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Missing Enterprise Opportunities

TXI had spent 20 years building software for Fortune 1000 companies, but potential clients couldn’t find them online. Their website ranked for only 200 keywords – none related to their core services. While competitors appeared in searches for enterprise software development, TXI’s expertise remained hidden from CTOs and technology leaders looking for development partners.

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No Local SEO Presence

For two decades, TXI served Chicago’s top companies, but they were completely missing from local search results. When Chicago businesses searched for software development partners, they found TXI’s competitors instead. The company didn’t rank for any valuable local terms like “Chicago software development” or “custom software Chicago” – missing out on high-intent local opportunities.

icon-website-failing-to-convert
Website Failing to Convert Enterprise Prospects

TXI’s website had strong branding but struggled to convert enterprise visitors into leads. Technical decision-makers couldn’t easily find the information they needed – from case studies and technical capabilities to development methodologies. While the site attracted some traffic, qualified visitors left without taking action because they couldn’t validate TXI’s proven enterprise track record.

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Inconsistent Lead Generation

With 90% of new business coming from referrals, TXI’s pipeline was unpredictable. Without a structured marketing approach, their sales pipeline fluctuated wildly from month to month, making it difficult to plan resources and forecast growth. While these referrals brought in quality projects, relying solely on word-of-mouth meant losing opportunities to competitors with more predictable digital lead-generation strategies.

txi collage

How we helped TXI

Digital Marketing Services
— Fractional CMO Leadership

TXI needed to turn their website into a predictable source of qualified leads. Our Fractional CMO built and executed their first data-driven marketing strategy. Within 90 days, we established clear KPIs, tracking systems, and processes that consistently attracted software development opportunities.

What we achieved in the first 90 days:

  • Created their first comprehensive digital marketing strategy
  • Established clear KPIs focused on enterprise software leads
  • Built processes for lead scoring and qualification
  • Implemented marketing automation workflows in Hubspot
  • Trained their team on enterprise sales enablement
— Content Strategy Services

We developed a comprehensive content strategy that showcased TXI’s software development expertise. Our approach demonstrated their technical capabilities through a mix of formats designed to engage enterprise decision-makers at every stage
of evaluation.

Key deliverables included:

  • Created detailed case studies for healthcare and finance projects
  • Developed technical documentation highlighting their development process
  • Launched a thought leadership blog covering enterprise technology challenges
  • Built service pages for key development capabilities
  • Created infographics showing their development methodology
  • Produced video walkthroughs of successful client projects
  • Designed decision-maker guides and evaluation frameworks
SEO Agency
— National SEO Services

National earche for software development partners presented a massive opportunity. Our targeted SEO strategy helped TXI capitalize on this, driving 200% more organic traffic and 50+ qualified leads monthly within six months.

What we delivered:

  • Created comprehensive service pages targeting software development “money-making” search terms.
  • Built industry-specific landing pages for Digital Health, Biopharma, Communications & Media, Education and Nonprofit indistries.
  • Created supporting website content showcasing the company’s in-depth development expertise.
  • Secured backlinks from technology publications to help landing pages rank higher in search results.
— Local SEO Services

Chicago software development searches represented an untapped market for TXI. Our local SEO strategy established them as a strong choice for Chicago’s top companies, resulting in a 75% increase in qualified local leads within 90 days.

What we did:

  • Created location-specific landing pages showcasing Chicago projects
  • Optimized Google Business Profile to increase visibility in the Chicagoland area
  • Built local authority by securing backlinks from Illinois-based publications and blogs
  • Targeted Chicago-specific software development keywords
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— Technical SEO Services

Our technical audit revealed critical issues preventing TXI from ranking in organic search results. We enhanced their site’s performance and search visibility through systematic improvements while creating a better experience for site visitors.

We addressed the following:

  • Improved site speed by 65%
  • Fixed broken links and redirects
  • Implemented proper schema markup
  • Enhanced mobile responsiveness
  • Optimized site architecture
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icon-lead-generation
Lead Generation Agency
— Account-Based Marketing

We built a targeted ABM program focused on Fortune 1,000 companies actively seeking software development partners. This
focused approach generated 35 enterprise opportunities in the first quarter.

We worked on the following initiatives:

  • Created personalized campaigns for target accounts
  • Developed industry-specific landing pages
  • Launched LinkedIn campaigns targeting tech leaders
  • Implemented account scoring and tracking
  • Built custom nurture sequences for enterprise prospects
— Email Marketing Automation

We transformed TXI’s email strategy from basic newsletters to a targeted nurture program. Our automated campaigns increased
engagement rates by 45% and shortened their sales cycle by 30%.

What we delivered:

  • Created industry-specific email campaigns for healthcare and finance prospects
  • Built personalized sequences based on prospect interests and behavior
  • Set up real-time alerts for sales team when leads showed buying intent
  • Implemented lead scoring to identify most promising opportunities
  • Tested different email content and formats to improve response rates
Analytics Agency
— Marketing & Sales Analytics

Success in enterprise software marketing requires deep insights and precise tracking. We built a comprehensive analytics infrastructure that helped identify which activities were bringing in the most valuable enterprise leads, allowing us to continuously optimize marketing spending.

Our analytics implementation included:

  • Real-time lead quality tracking
  • ROI reporting by channel
  • Competitive position monitoring
  • Monthly growth metrics
  • Pipeline value analytics
— Website Analytics

We implemented enterprise-grade analytics to track and optimize TXI’s digital performance. This gave their leadership team clear
visibility into lead sources, conversion paths, and ROI across all marketing channels.

The implementation included:

  • Set up enhanced goal tracking in Google Analytics
  • Created custom dashboards for lead source attribution
  • Implemented heat mapping for conversion optimization
  • Built funnel visualization reports
  • Tracked enterprise-specific user journeys

What we achieved

50%
MORE QUALIFIED LEADS
Website inquiries grew by 50% in just 12 months, marking a fundamental shift in lead quality and volume. The growth came from Fortune 500 technology leaders actively seeking software delivery partnerships, perfectly matching TXI's enterprise focus.
50-more-qualified-leads
200-search-visibility-growth
200%
SEARCH VISIBILITY GROWTH
Website traffic to core service pages grew by 200%, marking a dramatic shift in both quantity and quality.
75%
INCREASE IN LOCAL SEARCH VISIBILITY
TXI saw a 75% increase in Chicago market visibility, establishing itself as a leading software development partner for the city's most innovative companies. Their enhanced local presence led to direct meetings with Chicago based CTOS and product leaders, particularly from mid-market companies seeking a proven technical partner.
75-increase-in-local-search-visibility
30-increase-in-website-conevrsion-rate
30%
INCREASE IN WEBSITE CONVERSION RATE
Website conversion rates increased by 30% across all key service pages, validating our strategic focus on quality over quantity. These improved conversions came from product leaders and technology executives who saw TXI as their ideal development partner.
jason and reece shaking hands

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