Analytics boosts app revenue by 140%

Discovery

Through our analysis, we discovered that the client lacked a clear analytics strategy. Not only were they collecting the wrong data, but the data that was collected was unorganized, error prone and not easily accessible. As a result, effective decisions could not be made.

DAP conducted a comprehensive analytics audit, uncovering essential information that shed light on the app’s poorly performing metrics. Additionally, we designed a sophisticated analytics solution to collect critical data and help company stakeholders make more informed decisions.

• Executed a tag management solution, created and applied new data taxonomy, administered A/B testing
• Conducted user analysis
• Implemented an improved analytics platform
• Enabled easy access to app analytics
• Established a data driven culture