Analytics drives 140% revenue increase

Healthcare

Analytics

Product Strategy

Example of health content on Epocrates app shown on mobile device

Example of healthcare information on Epocrates app shown on mobile device

Background

Epocrates is the world’s top physicians application, with over two million active users. However, recent data revealed a troubling set of trends, with significant decreases in revenue, usage and engagement that lacked a clear explanation.

Discovery

After taking a deeper look, we determined that the client’s analytics strategy left much to be desired. Not only were they missing out on multiple sets of useful data, but also the data that was collected proved to be disorganized, prone to inaccuracies, and difficult to access. Collectively these issues presented a significant hindrance to effective, forward-thinking decision making.

Solution

DAP conducted a comprehensive analytics audit, uncovering essential information that gave context to the app’s poorly performing metrics and shed light on possible improvements. Leveraging these findings, we designed a sophisticated analytics solution to collect critical data and help company stakeholders make more informed decisions.