Analytics drives 140% revenue increase
Healthcare
Background
Epocrates is the world’s top physicians application, with over two million active users. However, recent data revealed a troubling set of trends, with significant decreases in revenue, usage and engagement that lacked a clear explanation.
Discovery
After taking a deeper look, we determined that the client’s analytics strategy left much to be desired. Not only were they missing out on multiple sets of useful data, but also the data that was collected proved to be disorganized, prone to inaccuracies, and difficult to access. Collectively these issues presented a significant hindrance to effective, forward-thinking decision making.
Solution
DAP conducted a comprehensive analytics audit, uncovering essential information that gave context to the app’s poorly performing metrics and shed light on possible improvements. Leveraging these findings, we designed a sophisticated analytics solution to collect critical data and help company stakeholders make more informed decisions.
- Executed a tag management solution, created and applied new data taxonomy
- Administered A/B testing and conducted user analysis
- Implemented an improved analytics platform with simple, sortable data access
- Established a data-driven culture with vastly improved decision making
Results
140%
increase in revenue-to-date
40%
increase in app engagement
Inspired culture change
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