Analytics boosts app revenue by 140%
Healthcare
- Analytics
- Product Strategy
Background
Epocrates is the #1 physicians application in the world, with over two million active users. However, recent data showed that app revenue, usage and engagement had all decreased significantly, with no clear explanation.
Discovery
Through our analysis, we discovered that the client lacked a clear analytics strategy. Not only were they collecting the wrong data, but the data that was collected was unorganized, error prone and not easily accessible. As a result, effective decisions could not be made.
Solution
DAP conducted a comprehensive analytics audit, uncovering essential information that shed light on the app’s poorly performing metrics. Additionally, we designed a sophisticated analytics solution to collect critical data and help company stakeholders make more informed decisions.
- Executed a tag management solution, created and applied new data taxonomy, administered A/B testing
- Conducted user analysis
- Implemented an improved analytics platform
- Enabled easy access to app analytics
- Established a data driven culture
Results
140%increase in revenue-to-date
40%increase in app engagement
Inspired culture change
