Oklahoma Interventional Spine & Pain
Digital Authority Partners helped Oklahoma Interventional Spine & Pain grow from three clinics with almost no online presence into the dominant pain-management brand across northern Oklahoma. Local SEO, a hub-and-spoke content build, and Google Business Profile optimization lifted the practice to 139 keywords ranked #1, 281 of 290 tracked keywords on page one, and visibility in 33 Google AI Overview answers across eight markets.
Oklahoma Interventional Spine & Pain is a physician-led pain management practice serving patients across the Tulsa metro and northern Oklahoma. Founded by Dr. Brandon Claflin, the clinic specializes in minimally invasive, interventional treatments for chronic back, spine, and joint pain.
How We Helped Oklahoma Interventional Spine & Pain
Project Summary
Oklahoma Interventional Spine & Pain partnered with Digital Authority Partners to turn a near-invisible local presence into regional search dominance. Two of the practice’s three clinics had no Google Business Profile, and visibility was limited to a single metro.
Through Google Business Profile optimization, a hub-and-spoke local SEO build, authority content, and technical SEO, DAP grew the practice to eight Oklahoma markets. The clinic now holds 139 keywords at #1, ranks 281 of 290 tracked keywords on page one, and appears in 33 Google AI Overview answers, with organic calls up 293% in the first 60 days.
The Challenge
Local Visibility Two of three clinics had no Google presence
After nearly 20 years in practice, the clinic's three Oklahoma locations had little online visibility, and two had no Google Business Profile at all. Patients searching for pain care nearby rarely found them.
Market Reach Visibility capped at a single metro
Ranking was concentrated around one service area. The surrounding Tulsa suburbs, where thousands of patients search for pain management every month, were wide open.
Content Footprint Too few pages for search to surface
With limited location and educational content, search engines had little to rank or cite for the high-intent pain-management questions real patients were asking.
AI Search No footprint in AI answers
As patients began turning to Google AI Overviews and chat assistants for care recommendations, the practice had no presence in those AI-generated answers.
How we Helped Oklahoma Interventional Spine & Pain
Google Business Profile Optimization
DAP built and fully optimized Google Business Profiles for every location so the practice would surface in Maps and the local pack for high-intent searches.
- Created and verified profiles for all locations, including the two with none
- Optimized categories, services, hours, and photos for pain-management intent
- Built a review-generation approach to strengthen local trust signals
- Aligned each profile with its matching location landing page
Local Landing Page Expansion
A hub-and-spoke local SEO build extended the practice from three locations to eight Oklahoma markets, each with its own optimized page.
- Launched location pages for Tulsa, Bartlesville, and Stillwater
- Added suburban markets: Broken Arrow, Sapulpa, Jenks, Owasso, and Sand Springs
- Built each page to rank independently, without borrowing authority
- Targeted procedure-specific terms such as radiofrequency ablation by market
Authority Content and Reputation
Educational content and off-site authority work made the practice the most-cited pain-management voice in its region.
- Published 30+ guest articles on high-authority health and news sites
- Built an educational blog hub led by the Chronic Pain Guide
- Earned physician-authored placements that reinforced E-E-A-T signals
- Strengthened the trust-to-citation ratio with quality backlinks
Technical SEO and Site Performance
A faster, cleaner site gave the content the technical foundation to rank and convert.
- Reached 90+ desktop PageSpeed scores through image and load optimization
- Cut bounce rate and lifted average engagement time
- Implemented schema, internal linking, and indexing fixes
- Rebuilt the homepage for conversion and clearer patient pathways
What we Achieved
Optimized Google Business Profiles turned Maps into a primary lead source. In the first 60 days, calls to the practice from Google Business Profiles climbed 293%.
The local SEO and content program pushed 139 keywords to the #1 organic position, with 281 of 290 tracked keywords ranking on the first page of Google across all eight markets.
Fully optimized profiles and matching local pages lifted click-throughs to the website from Google Business Profiles by 174% in just 60 days.
What started as three clinics now spans eight Oklahoma markets, with Bartlesville, Stillwater, and Broken Arrow reaching 100% local share of voice for their core terms.
As patients shifted to AI-assisted search, the practice earned 33 placements in Google’s AI Overviews, the AI-generated answers Google now shows above traditional results.
