Oklahoma Interventional Spine & Pain
Increased patient enrollment for a pain management clinic with 3 locations in Oklahoma by three times in 20 months.
Increase in organic calls from Google Business Profiles
293%
New keywords ranked within six months
260+
Increase in clicks to the site from Google Business Profiles
174%
Project Summary
In partnership with DAP, Oklahoma Interventional Spine & Pain transformed their digital strategy, significantly enhancing its online presence. Initially, two of their three clinics lacked online visibility, impacting business growth. Within a strategic six-month timeframe, we achieved a breakthrough: all three locations now rank in the top three search results, demonstrating the power of focused digital marketing in driving business success and online prominence in the healthcare sector.
DAP undertook a comprehensive SEO and Local SEO strategy tailored to each of these locations, resulting in a notable 293% increase in leads to the site from Local SEO alone.
The Challenge
Lack of Online Presence
Despite being around for almost 20 years, Oklahoma Interventional’s 3 locations had little to no online presence, and 2 locations didn’t even have a Google Business Profile.
Unqualified Leads
Initially, Oklahoma Interventional Spine & Pain faced the challenge of receiving a limited number of leads, most of which needed to be aligned with their service offerings. This impacted the clinic’s operational efficiency and profitability.
Reputation Management
A glowing review goes a long way in the highly competitive pain management sector. Oklahoma Interventional needed help creating an in-person and virtual strategy for driving great reviews to the places where it mattered most.
How we helped Oklahoma Interventional Spine & Pain
We helped Oklahoma Interventional Spine & Pain create a comprehensive Local Search Engine Optimization strategy to reach its goals. This strategy was focused on getting them more visibility and patients across all their locations.
We examined Oklahoma Interventional Spine & Pain’s top competitors, looking at what they were good at, where they needed a little boost, and the opportunities they were missing out on. Then, we built a multi-year local SEO plan to ensure each Oklahoma Interventional Spine & Pain location ranked high for the keywords most important for their business.
Our comprehensive content strategy included creating local landing pages and posting guest articles in relevant healthcare publications. All this content was aimed at turbocharging Oklahoma Interventional Spine & Pain’s SEO.
DAP created and implemented a digital strategy to increase website conversion rates and form submissions across all locations and services. Our team redesigned several pages, implemented a variety of conversion rate optimization best practices, and configured Google Analytics to track online appointments & contact requests.
We didn’t stop at SEO – our team spruced up the website with fresh designs for location and service pages.
DAP developed new, SEO-friendly landing pages for each location, all geared to drive traffic and appointments for Oklahoma Interventional Spine & Pain. They’re mobile-friendly, speedy, and optimized to turn visitors into clients.
Our advanced analytics helped us measure the success of each marketing channel. From the first site visit to a new client, we tracked all data and dug deeper into user behavior. This allowed us to make strategic decisions to maximize each marketing channel’s effectiveness.
We implemented a focused local SEO strategy for Oklahoma Interventional Spine & Pain, enhancing their website, refining brand content, and creating city-specific landing pages. This approach and strategic backlink generation rapidly boosted their visibility in local search results, achieving prominent rankings in maps and organic searches within months.
Our approach involved a thorough local SEO audit for Oklahoma Interventional Spine & Pain, examining key elements like site structure, local page optimization, directory listings, Google Business Profile, schema implementation, and online reputation management.
Our skilled writers crafted SEO-optimized landing pages, significantly enhancing Oklahoma Interventional Spine & Pain’s visibility in local search results, particularly for targeted keywords. This strategic content development contributed to the site ranking for over 260 new local keywords in under six months, solidifying its presence in both maps and organic searches.
Our team of developers improved metadata across the site, created structured data markup, and provided recommendations for improving site speed and load times. Our team also identified critical issues that were preventing the site from being crawled and indexed by Google’s crawlers.
DAP reached out to various blogs, magazines, and newspapers, publishing over 30 articles related to pain management and healthcare. This pushed Oklahoma Interventional Spine & Pain to the first page of Google for each location.
Oklahoma Interventional Spine & Pain engaged our services to address and improve their online reputation, particularly about some adverse reviews. We developed a comprehensive strategy to encourage positive reviews across all three of their locations, enhancing their overall online presence.
What we achieved
293%
Increase in organic calls from Google Business Profiles
Creating and optimizing Google Business Profiles for Oklahoma Interventional Spine & Pain allowed them to show up on Google Maps for crucial queries, and these profiles became an important lead source for them. In just 60 days, they saw their calls from Google Business Profiles jump by 293%!
260+
New keywords ranked within
6 months
Our local SEO efforts proved critical to Oklahoma Interventional’s digital marketing strategy, ranking the site for 260+ new keywords in less than 6 months. This translated to a tremendous increase in organic traffic to the site!
174%
Increase in clicks to the site from Google Business Profiles
Fully optimizing their Google Business Profiles and Local Landing Pages ensured that their new listings would rank for important keywords, “pain management Bartlesville” and “pain management Stillwater”. This translated into an increase of 174% in click-throughs to the website from Google Business profiles, in just 60 days.
