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Schedule a consultation with a DAP expert today and find out what we can do for your business.

Helping Clients Realize Higher ROI
Through Local SEO

Increased online revenue for a top Oracle Solutions Partner by 27%.

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Helped leading a leading PR firm increase its lead generation by 2.6x.

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Increased online leads for medical device manufacturer by 50%.

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Our Clients Love Us, and They Tell the World About it

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What Our Clients Say About Us

Abhirup Bhattacharya Head of Digital, Athenahealth
Joey Truscelli Virtual Me
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Patrick Brown CEO
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Mark Rickmeier CEO
Mark Table
Amy Parker Vice President of Marketing at Fresh Thyme
Julie Novack CEO
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Calin Moigradan President of LadyBug & Friends
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Nathan Juncan CEO
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Kaivan Dave Head of Marketing at Complete Nutrition
Julian Gnatenco CEO at a Medical Billing Company
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Top SEO Company


Leading SEO Agency in Chicago
Top SEO Content Creation Company


Top SEO Content Creation Company


Chicago's Best SEO Agency
Marcom Gold Winner

MarCom Awards

Marcom Gold Winner for Best SEO Agency
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Top SEO Services Company


Recognized as Upcity's Top SEO Agency
Summit International Award


Summit International Award for Best SEO Agency
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Top Link Building Company

Local SEO Packages

Tier 3 "Walk"

For those just starting out

$ 4,250 /MONTH

3 Monthly Guest Posts


1,500 Word Article


Bi-monthly Reporting


Tier 2 "Run"

For growing business who want to do more

$ 8,900 /MONTH

6 Monthly Guest Posts


1,500 Word Articles


Monthly Reporting


Tier 1 "Fly"

Premium service for established companies

$ 13,050 /MONTH

9 Monthly Guest Posts


1,500 Word Articles


Monthly Reporting



What is
Local SEO?

Local SEO is a subset of Search Engine Optimization that helps websites appear in local searches. When users enter search terms like “near me,” “close by,” or the name of a city, a separate search engine algorithm is triggered, designed to deliver local results.

Great local SEO will cause your business to appear in highly-visible “map” listing results and can even help your site appear higher on search engine results pages (SERPs) when compared to major national sites and directories.

Local search is one of the most powerful indicators of purchase intent. According to Google’s own stats, 78% of all local searches result in a visit to a store within a day, and 28% of all local searches result in a purchase, either online or at a brick-and-mortar location, far surpassing other categories of search.

If you offer products and services locally, local SEO can be a significant revenue driver. Even national brands can benefit from local SEO by establishing “local” landing pages targeted at major markets.

Meet With One Of Our Local SEO Experts Today

Book a meeting today

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How to create a successful
local SEO strategy

  • 1

    Conduct a local SEO audit to discover areas of improvement for your local search ranking.
  • 2

    Identify relevant keywords to which you can anchor your local SEO efforts.
  • 3

    Claim your local search engine profiles, like Google My Business.
  • 4

    Add images and content to your local search engine profiles to demonstrate authority and optimize for high-impact keywords.
  • 5

    Audit your local citations to update any incorrect ones and identify new opportunities for citations.
  • 6

    Add as many high-quality citations as possible to increase the relevance of your local search engine profiles.
  • 7

    Optimize your web content for your local market.
  • 8

    Build out landing pages for secondary and tertiary markets.
  • 9

    Implement a backlinking strategy with locally relevant websites and locally relevant anchor text.
  • 10

    Continually measure, test, and optimize for best results.
Show more

Local SEO
Frequently Asked Questions

Search engines use different algorithms to rank sites for local searches. These algorithms are triggered by search terms that indicate “local” intent, like “near me” or the name of an identifiable city.

When a local algorithm is triggered, sites with strong local SEO can even outrank national brands with strong national SEO. Technical SEO is about aspects of the site at the code level that help the sites rank more highly. Technical SEO is different from local SEO, but local SEO strategies will work better on a site with strong technical SEO.

National SEO may drive more traffic to a site over the long term, but local SEO tends to drive more qualified, motivated traffic.

Consider the relevant stats:

  • 78% of all local searches result in a visit to a store within a day
  • 28% of all local searches result in a purchase
  • “Near me” searches have increased by 500% in recent years

Local SEO can also produce results more quickly than national SEO.

Yes. Because local SEO can produce results quickly and drive motivated, qualified traffic, national or even international brands like ecommerce stores and cloud services companies should not neglect local SEO.

But how can you leverage local SEO if you don’t have a brick-and-mortar location or a specified service area? By creating local search engine listings and localized home pages for major markets.

For example, a Chicago-based cloud services company could create a landing page optimized for Chicago, but also one for New York, one for Los Angeles, one for Houston, and so on. Whenever you want to increase your exposure in a new market, opening up a new “online HQ” is as simple as running a new local SEO campaign for that market!

Depending on the niche, local SEO campaigns can actually produce results quite quickly compared to national SEO campaigns. For example, a local citation campaign can result in a high Google Map listing quite quickly, giving you exposure on some of the most valuable SERP real estate.

Prices vary based on the location, competition, and business needs, but typically start at $4,000 per month.

Local SEO has some of the best ROI of all digital marketing disciplines — if the website in question is also optimized to convert. DAP specialists can discuss strategies to make your website a conversion machine.

  • Account Manager
  • SEO Manager
  • Content Strategist
  • Chief Editor
  • Writer
  • Content and SEO Project Manager
  • Marketing Analyst
  • Developer (for technical SEO fixes)

Looking for your next SEO Agency?
You'll be in great company

Our Local SEO Work


Fresh Thyme

  • 70+ locations overhauled with new template
  • 47% increase in “near me” clicks
  • 10% increase in overall searches compared with previous year
  • 93% increase in map views
View case study
Professional Services

Table XI

  • 14% increase in pageviews
  • 20% increase in organic traffic
  • 10% decrease in site-wide exit rate
  • 6% more sessions per user
View case study

Schedule Your
Free Consultation

Have questions about local SEO? Schedule a consultation with a DAP Local SEO expert today and start driving targeted local traffic to your business.

Why Companies Choose DAP as Their Local SEO Partner of Choice

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We’re Experienced.

Our Local SEO team stays current on SEO best practices, discarding played-out techniques, adopting high-performing ones, and is laser-focused on tech trends that inform the strategies of tomorrow.

Asset 5

We’re On-Time and On-Budget.

DAP has built its reputation on meeting—even beating—our established success benchmarks, including time to deployment, budget, and realization of results.

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We’re Award-Winning.

This year alone, Digital Authority Partners was named the: Gold Winner – Best Search Engine Optimization Agency, one of the Top SEO Agencies by Clutch, an Expertise Best SEO Agency, and one of UpCity’s Top SEO Companies in the USA.

Asset 3

We’re Focused on the Future.

A true Local SEO partner that is dedicated to the long-term growth and success of your business.

Industry Results

Learn More About
Local SEO

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Citations and Google My Business:
Getting On the Map

You have probably noticed, whenever you perform a local search, that one of the first results on the Google SERP is a map with several Google Maps listings. These results are displayed prominently, with business names, phone numbers, and links to websites. How does Google choose which sites get this prime real estate?

It’s important to recognize that these maps only exist because of a Google My Business (GMB) listing. That’s what appears on Google Map results — the GMB listing.

One of the most important steps of local SEO is to make sure that you claim your GMB listing. Just because your GMB listing exists doesn’t mean you have access to it. Someone else could have added your business information to GMB. According to Google, only 56% of businesses have claimed their GMB listings.

If you are one of the 44% of businesses that has not claimed its GMB listing, that should be Priority #1. Claiming your GMB listing opens up a whole world of possibilities for local SEO.

You may already know that the more content your website has, the better your SEO in general. This applies to your GMB listing as well. You should almost treat it as a separate website in its own right, because it is the asset that will appear on the Maps listing.

This means adding content wherever there is content to be added, including maxing out your business description and uploading your photo assets, all with keywords in the text and metatext. Don’t miss an opportunity to look relevant and engaged within the search engine ecosystem.

Claiming your GMB listing also sets the stage for you to build your citation strategy. This strategy can produce results very quickly compared to national SEO.

What is a citation? A citation is a mention of your business somewhere on the web — your business name, address, phone number, and any other details. It could be a directory listing, the contact info on your Facebook or LinkedIn page–anywhere that your business is mentioned on the web.

The more citations you have, the better your local SEO. One of the key jobs of a local SEO specialist is to bulk up your citations, as well as to correct the ones you already have.

Unlike backlinks, you have a lot of control over your citations. After all, businesses can create their own directory listings.

But most businesses don’t get their citations right, at least from a local SEO standpoint, because they miss a crucial detail.

Your GMB listing places your business on Google Maps. So what is your address on Google Maps? Even if you hide the address (as many service and national businesses do), your GMB listing is still anchored to an address.

Let’s say that address is 555 4th St. And that’s exactly what it says on your GMB listing.

Now let’s jump over to your Facebook page. Or your Yelp profile. Or any one of your directory listings. What is your address listed as?

Let’s say it says 555 Fourth St. Or 555 4th Street. Or even 555 4th St without the period after “St.”

If it differs in any way from what is listed on your GMB, Google’s local search algorithm will not count it as a citation!

This applies to other parts of your GMB profile. For example, if your business is “ABC Inc.” on GMB and you list it on a directory entry as “ABC” or “ABC Inc” (no period), it won’t count as a citation in Google’s local search algorithm.

This is how many businesses fail to take advantage of their citations–they often don’t even realize that they are citations and that they have an audience other than search engine users, namely, the local search web crawlers looking for citations to assign a ranking to your GMB.

This could be what is holding your brand back from being the top-ranking choice on the valuable Google “Map Pack.” Your current citation may be good enough for GPS, but it isn’t good enough for local SEO unless your citations match your GMB exactly.

Fixing your current citations and adding new ones with the correct address, phone number, business name, and other identifying information, down to the last period and comma, will enrich your local SEO.

Squaring away your GMB listing and citations are important early steps in improving local SEO, but they are not the only ones. In competitive niches and markets, you need much more to compete in local SEO. Other ways to improve your site’s ranking in local searches include:

  • Acquiring Backlinks from Locally Relevant Sites. Generally speaking, backlinks are worth more when they come from higher-ranking sites. However, a backlink from a lower-ranking site may be even more useful for local SEO, if it is a locally relevant site, like the site for a local newspaper, Chamber of Commerce, or business.
  • Acquiring Backlinks with Locally Relevant Anchor Text. “Anchor text” is the blue underlined text that makes up a text-based backlink, and keyword-rich anchor text makes a big difference in assigning your site relevance for your niche. Anchor text can also assign you local relevance when the anchor text contains the name of the city, state, or other locality you are trying to rank for locally.
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