Local SEO Services
Local searches produce serious customers. Isn’t it about time they started finding you instead of your competition?
Great local SEO will cause your business to appear in highly-visible “map” listing results and can even help your site appear higher on search engine results pages (SERPs) when compared to major national sites and directories.
Local search is one of the most powerful indicators of purchase intent. According to Google’s own stats, 78% of all local searches result in a visit to a store within a day, and 28% of all local searches result in a purchase, either online or at a brick-and-mortar location, far surpassing other categories of search.
If you offer products and services locally, local SEO can be a significant revenue driver. Even national brands can benefit from local SEO by establishing “local” landing pages targeted at major markets.
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Have questions about local SEO? Schedule a consultation with a DAP expert today and start driving targeted local traffic to your business.
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When a local algorithm is triggered, sites with strong local SEO can even outrank national brands with strong national SEO. Technical SEO is about aspects of the site at the code level that help the sites rank more highly. Technical SEO is different from local SEO, but local SEO strategies will work better on a site with strong technical SEO.
National SEO may drive more traffic to a site over the long term, but local SEO tends to drive more qualified, motivated traffic.
Consider the relevant stats:
Local SEO can also produce results more quickly than national SEO.
Yes. Because local SEO can produce results quickly and drive motivated, qualified traffic, national or even international brands like ecommerce stores and cloud services companies should not neglect local SEO.
But how can you leverage local SEO if you don’t have a brick-and-mortar location or a specified service area? By creating local search engine listings and localized home pages for major markets.
For example, a Chicago-based cloud services company could create a landing page optimized for Chicago, but also one for New York, one for Los Angeles, one for Houston, and so on. Whenever you want to increase your exposure in a new market, opening up a new “online HQ” is as simple as running a new local SEO campaign for that market!
Depending on the niche, local SEO campaigns can actually produce results quite quickly compared to national SEO campaigns. For example, a local citation campaign can result in a high Google Map listing quite quickly, giving you exposure on some of the most valuable SERP real estate.
Prices vary based on the location, competition, and business needs, but typically start at $4,000 per month.
Local SEO has some of the best ROI of all digital marketing disciplines — if the website in question is also optimized to convert. DAP specialists can discuss strategies to make your website a conversion machine.
We begin all national SEO projects with a content and technical SEO audit to identify how the site is performing from both a technical and content standpoint, and to ensure that technical errors are not standing in the way of your success. We then conduct in-depth research to determine which keywords have the best ROI for your business and what will be needed to attain the #1 ranking.
We then help resolve any outstanding technical SEO issues and optimize existing content to maximize the performance of your current site. Additionally, we create authoritative, long-form content that is designed to help you rank at the top of search engines. Finally, we create and place guest posts on our network of 1,000+ platforms to boost the value of both your content and your website as a whole.
Once your content and site have been optimized, we continually monitor its performance against your KPIs. We track and report on ranking progress on a monthly basis, identifying new opportunities for improvement so that you are always in a position to drive results and realize new value.
Even after your mobile app is in the hands of users, our partnership doesn’t end. Not only do we provide strategic marketing support to ensure you reach and continue to grow your target audience, but we will work with you to continually optimize your app and make incremental upgrades as they become needed.
It’s important to recognize that these maps only exist because of a Google My Business (GMB) listing. That’s what appears on Google Map results — the GMB listing.
One of the most important steps of local SEO is to make sure that you claim your GMB listing. Just because your GMB listing exists doesn’t mean you have access to it. Someone else could have added your business information to GMB. According to Google, only 56% of businesses have claimed their GMB listings.
If you are one of the 44% of businesses that has not claimed its GMB listing, that should be Priority #1. Claiming your GMB listing opens up a whole world of possibilities for local SEO.
You may already know that the more content your website has, the better your SEO in general. This applies to your GMB listing as well. You should almost treat it as a separate website in its own right, because it is the asset that will appear on the Maps listing.
This means adding content wherever there is content to be added, including maxing out your business description and uploading your photo assets, all with keywords in the text and metatext. Don’t miss an opportunity to look relevant and engaged within the search engine ecosystem.
Claiming your GMB listing also sets the stage for you to build your citation strategy. This strategy can produce results very quickly compared to national SEO.
What is a citation? A citation is a mention of your business somewhere on the web — your business name, address, phone number, and any other details. It could be a directory listing, the contact info on your Facebook or LinkedIn page–anywhere that your business is mentioned on the web.
The more citations you have, the better your local SEO. One of the key jobs of a local SEO specialist is to bulk up your citations, as well as to correct the ones you already have.
Unlike backlinks, you have a lot of control over your citations. After all, businesses can create their own directory listings.
But most businesses don’t get their citations right, at least from a local SEO standpoint, because they miss a crucial detail.
Your GMB listing places your business on Google Maps. So what is your address on Google Maps? Even if you hide the address (as many service and national businesses do), your GMB listing is still anchored to an address.
Let’s say that address is 555 4th St. And that’s exactly what it says on your GMB listing.
Now let’s jump over to your Facebook page. Or your Yelp profile. Or any one of your directory listings. What is your address listed as?
Let’s say it says 555 Fourth St. Or 555 4th Street. Or even 555 4th St without the period after “St.”
If it differs in any way from what is listed on your GMB, Google’s local search algorithm will not count it as a citation!
This applies to other parts of your GMB profile. For example, if your business is “ABC Inc.” on GMB and you list it on a directory entry as “ABC” or “ABC Inc” (no period), it won’t count as a citation in Google’s local search algorithm.
This is how many businesses fail to take advantage of their citations–they often don’t even realize that they are citations and that they have an audience other than search engine users, namely, the local search web crawlers looking for citations to assign a ranking to your GMB.
This could be what is holding your brand back from being the top-ranking choice on the valuable Google “Map Pack.” Your current citation may be good enough for GPS, but it isn’t good enough for local SEO unless your citations match your GMB exactly.
Fixing your current citations and adding new ones with the correct address, phone number, business name, and other identifying information, down to the last period and comma, will enrich your local SEO.
Squaring away your GMB listing and citations are important early steps in improving local SEO, but they are not the only ones. In competitive niches and markets, you need much more to compete in local SEO. Other ways to improve your site’s ranking in local searches include: