
Comprehensive local SEO strategy pays immediate dividends for grocery retailer


Background
Fresh Thyme is a natural foods marketplace with over 70 store locations across the Midwest. They wanted to increase in-store traffic while also improving online visibility of individual store locations. Fresh Thyme contracted DAP to make sweeping changes to the company’s approach to local SEO.
Discovery
DAP analyzed the SEO performance and user experience provided by the store pages dedicated to individual Fresh Thyme locations.. DAP identified a series of design and content improvements that would give the pages a better chance of ranking in local search and appearing in the Google map pack. Additionally, DAP recommended a series of improvements to the stores’ Google My Business and other online directory listings to further enhance local search visibility.
Solution
DAP designed and deployed a new local store page template optimized for search relevance and a better user experience. DAP included relevant, localized information for each store, added map functionality, and also improved meta data for Fresh Thymes pages. DAP also optimized Google My Business and other directory listings for each location, giving each of the 70+ locations a vastly improved outlook for local SEO.
- Designed a new local store page template
- Implemented new visitor-friendly modules like map functionality
- Created new content for the local store pages, optimized for SEO
- Added ordering and delivery service functionality
- Fixed metadata issues
Results
70+
locations overhauled with new template
104%
increase in “near me” impressions
10%
increase in overall search volume compared to previous year
93%
increase in April map views YoY

See our other work

E-commerce
Sanctuary Clothing
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
Read more

Financial services
Assured
DAP elevated Assured’s presence at the premier InsureTech tradeshow, deploying geo-location ads and expert retargeting strategies post-event, leading to multiple million-dollar deals. Unlock unprecedented growth with our powerhouse strategic promotion solutions!
Read more

Professional Services
Liventus
We achieved a 30% increase in Sales Qualified Leads (SQLs) year-over-year for Liventus, an Illinois-based custom software development agency. Our Fractional CMO & SEO experts collaborated with the Liventus leadership team to design and implement a content strategy tailored to attract Chicago businesses looking for custom software development services to the Liventus website. Our goal was to boost Liventus’ leads from fintech, healthcare & retail enterprise clients, focusing on attracting Chicago-based companies.
Read more

Software as a Solution
Financial services
KYROS
DAP helped KYROS, a fintech SaaS platform, to create & execute an optimized marketing strategy to generate high-value leads.
Read more

E-commerce
Bella+Canvas
DAP helped Bella+Canvas achieve a 9.65X return on marketing spend across SEO, paid media, and email marketing.
Read more

Software as a Solution
DecisionLink
We achieved a remarkable 200% increase in Sales Qualified Leads year over year for DecesionLink by meticulously rebranding the DecisionLink platform, implementing a refined SEO strategy, and strategically aligning marketing with sales enablement efforts tailored to SaaS-focused buyer personas.
Read more