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Case Studies
YOSS

YOSS

Connecting companies with top tech talent

Created and released a new dynamic landing page within four days (Hubspot development)
Provided the keyword strategy to attract new companies and freelancers to the YOSS platform via SEO and SEM
Created an analytics strategy to understand user behavior, friction points, and potential user engagement strategies
Produced a series of short promotional videos for the client to leverage for multi-channel marketing campaigns
Yoss company logo

Connecting companies with top tech talent

technology-icon-04@1x Technology
Content Marketing
Digital Strategy
UX
Analytics
Yoss' website displayed on desktop
Yoss' service page displayed on desktop

Background

YOSS, a rising tech startup that connects businesses with top tech freelancers, wanted to expand its online visibility to attract U.S. freelancers and enterprises to their platform. They asked DAP to create a comprehensive digital marketing strategy to drive marketplace engagement.

Discovery

An analysis of our client’s website uncovered an opportunity to increase website traffic. We designed a plan to optimize site speed, shorten sign-up processes, add compelling content, create landing pages for lead generation and expand job listings.

Solution

DAP provided updated designs for the client’s homepage and sales landing page, which led to an enhanced user experience for both freelancers and businesses.
To strengthen YOSS’s brand authority, we highlighted testimonials and media coverage. We also completed an end-to-end analytics audit and created recommendations to retain users.
  • Update website UX, design and copy
  • Devise a content marketing strategy
  • Create a set of recommendations to improve retention

Results

Created and released a new dynamic landing page within four days (Hubspot development)
Provided the keyword strategy to attract new companies and freelancers to the YOSS platform via SEO and SEM
Created an analytics strategy to understand user behavior, friction points, and potential user engagement strategies
Produced a series of short promotional videos for the client to leverage for multi-channel marketing campaigns
Yoss sign in form displayed on desktop

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We achieved a 30% increase in Sales Qualified Leads (SQLs) year-over-year for Liventus, an Illinois-based custom software development agency. Our Fractional CMO & SEO experts collaborated with the Liventus leadership team to design and implement a content strategy tailored to attract Chicago businesses looking for custom software development services to the Liventus website. Our goal was to boost Liventus’ leads from fintech, healthcare & retail enterprise clients, focusing on attracting Chicago-based companies.
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DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
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Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
420 West Huron, 1st Floor
Chicago, IL 60654
(312) 820-9893
[email protected]

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