Connecting companies with top tech talent
Technology
Background
YOSS, a rising tech startup that connects businesses with top tech freelancers, wanted to expand its online visibility to attract U.S. freelancers and enterprises to their platform. They asked DAP to create a comprehensive digital marketing strategy to drive marketplace engagement.
Discovery
An analysis of our client’s website uncovered an opportunity to increase website traffic. We designed a plan to optimize site speed, shorten sign-up processes, add compelling content, create landing pages for lead generation and expand job listings.
Solution
DAP provided updated designs for the client’s homepage and sales landing page, which led to an enhanced user experience for both freelancers and businesses.
To strengthen YOSS’s brand authority, we highlighted testimonials and media coverage. We also completed an end-to-end analytics audit and created recommendations to retain users.
To strengthen YOSS’s brand authority, we highlighted testimonials and media coverage. We also completed an end-to-end analytics audit and created recommendations to retain users.
- Update website UX, design and copy
- Devise a content marketing strategy
- Create a set of recommendations to improve retention
Results
Created and released a new dynamic landing page within four days (Hubspot development)
Provided the keyword strategy to attract new companies and freelancers to the YOSS platform via SEO and SEM
Created an analytics strategy to understand user behavior, friction points, and potential user engagement strategies
Produced a series of short promotional videos for the client to leverage for multi-channel marketing campaigns
See our other work
E-commerce
Sanctuary Clothing
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
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Marketing
PartySlate
Helped PartySlate become an industry leader in the events management space by increasing the organic traffic to their website by 12X, from 30,000 to 370,000 a month in two years.
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Professional Services
Unity Communications
Helped a 13-year-old company double revenue & headcount and reach position 2,248 of the Forbes 5,000 fastest growing companies through the power of SEO & conversion rate optimization within 18 months.
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Education
LadyBug & Friends Daycare and Preschool
Digital Authority Partners helped double enrollment in less than 2 years for 8 daycare locations in the Chicago area.
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Healthcare
Geode Health – Mental Health Services
Increased patient enrollment for a mental health provider with 20+ locations across the US.
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E-commerce
Fresh Thyme
Comprehensive local SEO strategy pays immediate dividends for grocery retailer
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