Connecting companies with top tech talent
Technology
Background
YOSS, a rising tech startup that connects businesses with top tech freelancers, wanted to expand its online visibility to attract U.S. freelancers and enterprises to their platform. They asked DAP to create a comprehensive digital marketing strategy to drive marketplace engagement.
Discovery
An analysis of our client’s website uncovered an opportunity to increase website traffic. We designed a plan to optimize site speed, shorten sign-up processes, add compelling content, create landing pages for lead generation and expand job listings.
Solution
DAP provided updated designs for the client’s homepage and sales landing page, which led to an enhanced user experience for both freelancers and businesses.
To strengthen YOSS’s brand authority, we highlighted testimonials and media coverage. We also completed an end-to-end analytics audit and created recommendations to retain users.
To strengthen YOSS’s brand authority, we highlighted testimonials and media coverage. We also completed an end-to-end analytics audit and created recommendations to retain users.
- Update website UX, design and copy
- Devise a content marketing strategy
- Create a set of recommendations to improve retention
Results
Created and released a new dynamic landing page within four days (Hubspot development)
Provided the keyword strategy to attract new companies and freelancers to the YOSS platform via SEO and SEM
Created an analytics strategy to understand user behavior, friction points, and potential user engagement strategies
Produced a series of short promotional videos for the client to leverage for multi-channel marketing campaigns
See our other work
Legal
Hays Firm: Probate Attorney in Chicago
After one year of working with DAP, Hays saw a 172% increase in organic traffic and a 61% increase in engaged sessions! The client ranks on page #1 of search results in Chicago for keywords like “estate lawyer,” “trust law firm,” “estate litigation lawyer,” and 1000s of other relevant keywords.
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Professional Services
Trivia Nation
Through a targeted local SEO and effective content strategy, our Fractional CMOs helped Trivia Nation become an industry leader in the entertainment services niche of trivia nights by increasing organic search traffic to the website by 5X, increasing SQLs by 47% and improving lead and sales nurturing in less than one year.
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Professional Services
IBEX Business Brokers
DAP secured rankings in the top 3 organic positions in Austin & Houston, in less than 90 days! We helped the client get a 77% increase in organic traffic within six months. 300% increase in leads within a year.
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Legal
Jacko Law Group
DAP has helped JLG rejuvenate its website traffic and leads through SEO, paid search, website improvements, and marketing automation.
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Software as a Solution
Healthcare
Oklahoma Interventional Spine & Pain
Increased patient enrollment for a pain management clinic with 3 locations in Oklahoma by three times in 20 months.
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E-commerce
Sanctuary Clothing
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
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