
Connecting companies with top tech talent



Background
YOSS, a rising tech startup that connects businesses with top tech freelancers, wanted to expand its online visibility to attract U.S. freelancers and enterprises to their platform. They asked DAP to create a comprehensive digital marketing strategy to drive marketplace engagement.
Discovery
An analysis of our client’s website uncovered an opportunity to increase website traffic. We designed a plan to optimize site speed, shorten sign-up processes, add compelling content, create landing pages for lead generation and expand job listings.
Solution
DAP provided updated designs for the client’s homepage and sales landing page, which led to an enhanced user experience for both freelancers and businesses.
To strengthen YOSS’s brand authority, we highlighted testimonials and media coverage. We also completed an end-to-end analytics audit and created recommendations to retain users.
To strengthen YOSS’s brand authority, we highlighted testimonials and media coverage. We also completed an end-to-end analytics audit and created recommendations to retain users.
- Update website UX, design and copy
- Devise a content marketing strategy
- Create a set of recommendations to improve retention
Results
Created and released a new dynamic landing page within four days (Hubspot development)
Provided the keyword strategy to attract new companies and freelancers to the YOSS platform via SEO and SEM
Created an analytics strategy to understand user behavior, friction points, and potential user engagement strategies
Produced a series of short promotional videos for the client to leverage for multi-channel marketing campaigns

See our other work

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Assured
DAP elevated Assured’s presence at the premier InsureTech tradeshow, deploying geo-location ads and expert retargeting strategies post-event, leading to multiple million-dollar deals. Unlock unprecedented growth with our powerhouse strategic promotion solutions!
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Professional Services
Liventus
We achieved a 30% increase in Sales Qualified Leads (SQLs) year-over-year for Liventus, an Illinois-based custom software development agency. Our Fractional CMO & SEO experts collaborated with the Liventus leadership team to design and implement a content strategy tailored to attract Chicago businesses looking for custom software development services to the Liventus website. Our goal was to boost Liventus’ leads from fintech, healthcare & retail enterprise clients, focusing on attracting Chicago-based companies.
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Software as a Solution
Financial services
KYROS
DAP helped KYROS, a fintech SaaS platform, to create & execute an optimized marketing strategy to generate high-value leads.
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E-commerce
Bella+Canvas
DAP helped Bella+Canvas achieve a 9.65X return on marketing spend across SEO, paid media, and email marketing.
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Software as a Solution
DecisionLink
We achieved a remarkable 200% increase in Sales Qualified Leads year over year for DecesionLink by meticulously rebranding the DecisionLink platform, implementing a refined SEO strategy, and strategically aligning marketing with sales enablement efforts tailored to SaaS-focused buyer personas.
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E-commerce
Sanctuary Clothing
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
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