Connecting companies with top tech talent
Technology
Background
YOSS, a rising tech startup that connects businesses with top tech freelancers, wanted to expand its online visibility to attract U.S. freelancers and enterprises to their platform. They asked DAP to create a comprehensive digital marketing strategy to drive marketplace engagement.
Discovery
An analysis of our client’s website uncovered an opportunity to increase website traffic. We designed a plan to optimize site speed, shorten sign-up processes, add compelling content, create landing pages for lead generation and expand job listings.
Solution
DAP provided updated designs for the client’s homepage and sales landing page, which led to an enhanced user experience for both freelancers and businesses.
To strengthen YOSS’s brand authority, we highlighted testimonials and media coverage. We also completed an end-to-end analytics audit and created recommendations to retain users.
To strengthen YOSS’s brand authority, we highlighted testimonials and media coverage. We also completed an end-to-end analytics audit and created recommendations to retain users.
- Update website UX, design and copy
- Devise a content marketing strategy
- Create a set of recommendations to improve retention
Results
Created and released a new dynamic landing page within four days (Hubspot development)
Provided the keyword strategy to attract new companies and freelancers to the YOSS platform via SEO and SEM
Created an analytics strategy to understand user behavior, friction points, and potential user engagement strategies
Produced a series of short promotional videos for the client to leverage for multi-channel marketing campaigns
See our other work
Government
Technology
City of Springfield
Helping Springfield innovate and attract more entrepreneurs
Read more
Healthcare
Technology
Orthogonal
SEO and content strategy drive business results for medical device software firm
Read more
Education
LadyBug & Friends Daycare and Preschool
Local SEO brings more business to Chicagoland daycare center
Read more
Technology
Dickson
Reimagined marketing strategy increases lead generation
Read more
Financial services
Kyros Insights
New digital strategy drives growth for fintech company
Read more
Healthcare
imaware™
SEO strategy drives at-home health test purchases
Read more