Bella+Canvas
DAP helped Bella+Canvas achieve a 9.65X return on marketing spend across SEO, paid media, and email marketing.
DAP helped Bella+Canvas achieve a 9.65X return on marketing spend across SEO, paid media, and email marketing.
Bella+Canvas is a Los Angeles-based wholesale apparel provider. Bella+Canvas originally came to Digital Authority Partners for help growing their declining organic search traffic. Over time, Bella+Canvas requested more marketing help, including managing their email marketing, paid search, and paid social.
Over the past three years, Bella+Canvas has experienced a consistent decline in its organic search volume. This downturn affects both branded search queries, associated directly with “Bella+Canvas”, as well as general organic search terms not directly tied to the brand name.
The paid search & paid social channels suffered from a very low return on ad spend. This issue for wholesale and retail businesses required targeted strategies and tactics to improve the ROAS.
No campaign-level marketing strategy & execution leading to disjointed marketing efforts.